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Includes a Live Web Event on 03/19/2026 at 10:30 AM (CDT)
This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
Learning Objectives:
- Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
- Translate sales analytics into actionable strategies for future revenue growth.
- Conduct a structured post-show review to identify successes and areas for improvement
Credit: This virtual session is eligible for 1 clock hour towards the CEM recertification.
Registration: To register for this individual courses only: IAEE Specialty Virtual Series – Mastering Expo And Event Sales Part 3: Analytics and Review (Part 3 in a Series of 3), select the register button only for this specific webinar listing. This course is offered as an individual virtual session (Members $49 | Non-Members $69).
Or you can purchase the full series of three virtual sessions at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
这是由SB Events的知名首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分虚拟系列课程的第三部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展会和活动的销售额。在本课程中，学员将学习如何、何时以及深入分析数据，以及如何重点关注哪些领域来评估活动的投资回报率 (ROI)。
学习目标：
使用CRM中的关键指标、仪表盘和销售渠道跟踪功能来评估销售业绩。
将销售分析转化为可执行的策略，以促进未来的收入增长。
进行结构化的展后回顾，找出成功之处和需要改进的地方。
学分：本次虚拟课程可获得1个学时，用于CEM再认证。
注册：如需单独注册此课程：IAEE专业虚拟系列课程——展会和活动销售精通之道 第三部分：分析与回顾（共3部分），请点击此网络研讨会列表的注册按钮。本课程以单次线上课程的形式提供（会员价 49 美元 | 非会员价 69 美元）。
您也可以选择购买包含三节线上课程的完整系列课程，享受优惠价格（会员价 99 美元 | 非会员价 149 美元）。
无法参加课程？您仍然可以注册并获得课程录像的点播观看权限，随时随地学习，以更好地规划您的职业发展。
Esta es la tercera sesión de una dinámica serie virtual de tres partes, impartida por la prestigiosa CEO de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en exposiciones y eventos. En esta sesión, los participantes aprenderán qué, cómo y cuándo analizar los datos y en qué áreas centrarse para evaluar el retorno de la inversión (ROI) del evento.
Objetivos de aprendizaje:
Evaluar el rendimiento de las ventas utilizando métricas clave, paneles de control y seguimiento del pipeline en su CRM.
Traducir los análisis de ventas en estrategias prácticas para el crecimiento futuro de los ingresos.
Realizar una revisión estructurada posterior al evento para identificar éxitos y áreas de mejora.
Crédito: Esta sesión virtual otorga 1 hora de crédito para la recertificación CEM.
Inscripción: Para inscribirse únicamente en este curso: Serie Virtual Especializada de IAEE – Dominando las Ventas en Exposiciones y Eventos, Parte 3: Análisis y Revisión (Parte 3 de una serie de 3), seleccione el botón de inscripción solo para este seminario web específico. Este curso se ofrece como sesión virtual individual (Miembros: $49 | No miembros: $69).
También puede adquirir la serie completa de tres sesiones virtuales con descuento (Miembros: $99 | No miembros: $149).
¿No puede asistir en la fecha prevista? Aun así, puede registrarse y acceder a las grabaciones para verlas cuando mejor se ajuste a su desarrollo profesional.
Jennifer Kerhin, MBA, CEM CMP
Chief Executive Officer
SB Expos & Events
Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.
This session is eligible to earn 1 clock hour towards CEM recertification.
-
Register
- Non-member - $69
- Member - $49
- Freeman Member - $49
- More Information
-
Includes a Live Web Event on 03/12/2026 at 10:30 AM (CDT)
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
Learning Objectives:
- Write effective sales and phone scripts and utilize them for effective outreach tactics
- Uncover potential exhibitor/sponsor needs by asking the right questions.
- Confidently handle objections and negotiations to secure commitments.
Credit: This virtual session is eligible for 1 clock hour towards the CEM recertification.
Registration: To register for this individual courses only: IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 2: Sales Tactics That Work (Part 2 in a Series of 3), select the register button only for this specific webinar listing. This course is offered as an individual webinar (Members $49 | Non-Members $69).
Or you can purchase the full series of three virtual sessions at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
这是由SB Events的知名首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分虚拟系列课程的第二部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展会和活动的销售额。在本课程中，学员将学习各种行之有效的销售技巧。
学习目标：
撰写有效的销售和电话脚本，并将其用于有效的客户拓展策略。
通过提出正确的问题，挖掘潜在参展商/赞助商的需求。
自信地处理异议和谈判，以达成合作承诺。
学分：本次虚拟课程可计入CEM再认证的1个学时。
注册：如需单独注册此课程，请点击此网络研讨会列表的注册按钮：IAEE专业网络研讨会系列：掌握展会和活动销售技巧 第二部分：行之有效的销售策略（共三部分）。本课程以单次网络研讨会的形式提供（会员价 49 美元 | 非会员价 69 美元）。
您也可以以优惠价购买包含三节虚拟课程的完整系列（会员价 99 美元 | 非会员价 149 美元）。
无法参加研讨会？您仍然可以注册并获得录播视频的访问权限，以便在最适合您职业发展的时间观看。
Esta es la segunda sesión de una dinámica serie virtual de tres partes, impartida por la prestigiosa CEO de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en exposiciones y eventos. En esta sesión, los participantes aprenderán diversas tácticas de venta comprobadas.
Objetivos de aprendizaje:
Redactar guiones de venta y telefónicos eficaces y utilizarlos para tácticas de captación efectivas.
Identificar las necesidades potenciales de expositores y patrocinadores mediante las preguntas adecuadas.
Manejar con seguridad las objeciones y negociar para obtener compromisos.
Crédito: Esta sesión virtual otorga 1 hora de crédito para la recertificación CEM.
Inscripción: Para inscribirse únicamente en este curso individual: Serie de seminarios web especializados de IAEE: Dominando las ventas en exposiciones y eventos, Parte 2: Tácticas de venta efectivas (Parte 2 de una serie de 3), seleccione el botón de inscripción solo para este seminario web específico. Este curso se ofrece como seminario web individual (Miembros: $49 | No miembros: $69).
También puedes adquirir la serie completa de tres sesiones virtuales con descuento (Miembros: $99 | No miembros: $149).
¿No puedes asistir en la fecha prevista? Aun así, puedes registrarte y acceder a las grabaciones para verlas cuando mejor se adapte a tu desarrollo profesional.
Jennifer Kerhin, MBA, CEM CMP
Chief Executive Officer
SB Expos & Events
Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.
This session is eligible to earn 1 clock hour towards CEM recertification.
-
Register
- Non-member - $69
- Member - $49
- Freeman Member - $49
- More Information
-
This is a 3-part virtual series relevant to industry professionals who want to develop their expo and event sales knowledge for greater success. In this series, the CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales.
This is a 3-part series of webinars relevant to industry professionals who want to develop their expo and event sales knowledge for greater success. In this series, the CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales.
To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck! Sign up and purchase the full series of 3 at a discounted rate (Members $99 | Non-Members $149).
Are you only interested in attending one topic? No problem, each course is offered as an individual webinar at the regular price (Members $49 | Non-Members $69). To register for individual courses only, don't select the register button here, go to the specific webinar listing and title listed below:
- IAEE Specialty Virtual Series: Mastering Expo & Event Sales – Part 1: Sales Strategy & Research
- IAEE Specialty Virtual Series: Mastering Expo & Event Sales – Part 2: Sales Tactics That Work
- IAEE Specialty Virtual Series: Mastering Expo & Event Sales – Part 3: Analytics and Review
Each webinar is eligible for 1 CE credit and the total 3 part series is eligible for 3 CE hours.
Can’t make the date? You can still register and get access to the recordings for as long as you want!
-
Register
- Non-member - $149
- Member - $99
- Freeman Member - $99
- More Information
-
Includes a Live Web Event on 03/05/2026 at 10:30 AM (CST)
This is the first session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
Learning Objectives:
- Identify the core elements of a successful exhibit and sponsorship sales strategy.
- Apply research methods to build prospect lists and align offerings with market needs.
- Develop the prospectus to support the organization's revenue goals.
Credit: This webinar is eligible for 1 clock hour towards the CEM recertification.
Registration: To register for this individual courses only: IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 1: Sales Strategy & Research, select the register button only for this specific webinar listing. This course is offered as an individual webinar (Members $49 | Non-Members $69).
Or you can purchase the full virtual 3-part series at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分虚拟系列课程的第一部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展览和活动的销售额。在本课程中，学员将学习销售策略以及支撑这些策略的研究，从而在任何行业中取得行之有效的销售成果。
学习目标：
识别成功的展览和赞助销售策略的核心要素。
运用研究方法建立潜在客户名单，并使产品和服务与市场需求相匹配。
制定宣传册，以支持组织的收入目标。
学分：本次网络研讨会可获得1个学时，用于CEM再认证。
注册：如需单独注册此课程，请点击“IAEE专业网络研讨会系列：掌握展览和活动销售（第一部分）：销售策略与研究”的注册按钮。本课程以单次网络研讨会的形式提供（会员价 49 美元 | 非会员价 69 美元）。
您也可以以优惠价购买完整的三部分虚拟系列课程（会员价 99 美元 | 非会员价 149 美元）。
无法参加研讨会？您仍然可以注册并获得录像回放，随时观看，以更好地适应您的职业发展需求。
Esta es la primera sesión de una dinámica serie virtual de tres partes, impartida por la prestigiosa CEO de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas de exposiciones y eventos. En esta sesión, los participantes aprenderán estrategias de ventas y la investigación que las respalda para lograr un éxito comprobado en cualquier sector.
Objetivos de aprendizaje:
Identificar los elementos clave de una estrategia exitosa de ventas de exposiciones y patrocinios.
Aplicar métodos de investigación para crear listas de clientes potenciales y alinear las ofertas con las necesidades del mercado.
Desarrollar el folleto informativo para respaldar los objetivos de ingresos de la organización.
Crédito: Este seminario web otorga 1 hora de crédito para la recertificación CEM.
Inscripción: Para inscribirse únicamente en este curso individual: Serie de seminarios web especializados de IAEE: Dominando las ventas de exposiciones y eventos, Parte 1: Estrategia e investigación de ventas, seleccione el botón de inscripción solo para este seminario web específico. Este curso se ofrece como seminario web individual (Miembros: $49 | No miembros: $69).
También puedes adquirir la serie virtual completa de 3 partes con descuento (Miembros: $99 | No miembros: $149).
¿No puedes asistir en la fecha prevista? Aun así, puedes registrarte y acceder a las grabaciones para verlas cuando mejor se adapte a tu desarrollo profesional.
Jennifer Kerhin, MBA, CEM CMP
Chief Executive Officer
SB Expos & Events
Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.
This session is eligible to earn 1 clock hour towards CEM recertification.
-
Register
- Non-member - $69
- Member - $49
- Freeman Member - $49
- More Information
-
Includes a Live Web Event on 02/04/2026 at 10:30 AM (CST)
As we enter 2026, the exhibitions industry continues to advance, navigating a dynamic and evolving landscape. To not just sustain but accelerate this progress, it’s vital to rethink how we engage our members and innovate our approaches. Staying ahead means embracing emerging trends, unlocking new business opportunities, and delivering exceptional value that drives strong ROI, deeper engagement, and wider audience reach.
As we enter 2026, the exhibitions industry continues to advance, navigating a dynamic and evolving landscape. To not just sustain but accelerate this progress, it’s vital to rethink how we engage our members and innovate our approaches. Staying ahead means embracing emerging trends, unlocking new business opportunities, and delivering exceptional value that drives strong ROI, deeper engagement, and wider audience reach.
As we look into 2026, we must explore the path before us. What challenges must we overcome, and which opportunities can we seize to elevate success for every stakeholder involved?
Join us for a forward-looking session featuring IAEE President and CEO, Marsha Flanagan, M.Ed., CEM, and Brian Pagel, IAEE Chairperson and Executive Vice President at Emerald X as they unveil IAEE’s strategic roadmap for the year ahead. We’ll unpack key trends shaping the world of exhibitions, conduct a fresh analysis of current market dynamics, and explore actionable strategies designed to inspire meaningful transformation and sustained growth for this new year.
Learning Objectives:
- Discover IAEE's roadmap for the upcoming year
- Explore key trends to anticipate in 2026
- Gain strategies to help you unlock and navigate new opportunities.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
迈入2026年，会展行业在瞬息万变的环境中不断发展。为了不仅保持并加速这一发展，我们必须重新思考如何与会员互动，并创新我们的方法。保持领先地位意味着拥抱新兴趋势，挖掘新的商机，并提供卓越的价值，从而实现强劲的投资回报率、更深入的互动和更广泛的受众覆盖。 展望2026年，我们必须探索未来的道路。我们需要克服哪些挑战？又有哪些机遇可以把握，从而提升所有利益相关者的成功？ 欢迎参加我们的前瞻性研讨会，届时IAEE总裁兼首席执行官Marsha Flanagan（教育硕士、注册展览经理）和IAEE主席兼Emerald X执行副总裁Brian Pagel将共同揭晓IAEE未来一年的战略路线图。我们将深入剖析塑造会展行业的关键趋势，对当前市场动态进行全新分析，并探讨旨在激发意义深远的变革和持续增长的切实可行的战略，助力IAEE在新的一年中实现可持续发展。学习目标： 了解 IAEE 未来一年的发展路线图 探索 2026 年的关键发展趋势 掌握助您把握和驾驭新机遇的策略 IAEE 网络研讨会面向会员免费开放，非会员需支付 49 美元。参加研讨会可获得 1 个学时，用于 CEM 再认证。
Al comenzar el 2026, la industria de las exposiciones continúa avanzando, adaptándose a un entorno dinámico y en constante evolución. Para no solo mantener, sino también acelerar este progreso, es fundamental replantearnos cómo interactuamos con nuestros miembros e innovar nuestros enfoques. Mantenernos a la vanguardia implica adoptar las tendencias emergentes, descubrir nuevas oportunidades de negocio y ofrecer un valor excepcional que genere un sólido retorno de la inversión, una mayor participación y un alcance de audiencia más amplio. De cara al 2026, debemos explorar el camino que tenemos por delante. ¿Qué desafíos debemos superar y qué oportunidades podemos aprovechar para impulsar el éxito de todos los participantes? Únase a nosotros en una sesión estratégica con la participación de Marsha Flanagan, M.Ed., CEM, presidenta y directora ejecutiva de la IAEE, y Brian Pagel, presidente de la IAEE y vicepresidente ejecutivo de Emerald X, quienes presentarán la hoja de ruta estratégica de la IAEE para el próximo año. Analizaremos las tendencias clave que dan forma al mundo de las exposiciones, realizaremos un análisis actualizado de la dinámica actual del mercado y exploraremos estrategias prácticas diseñadas para inspirar una transformación significativa y un crecimiento sostenido en este nuevo año. Objetivos de aprendizaje: Descubra la hoja de ruta de la IAEE para el próximo año. Explore las principales tendencias que se anticipan para 2026. Adquiera estrategias que le ayudarán a descubrir y aprovechar nuevas oportunidades. Los seminarios web de la IAEE son gratuitos para los miembros y tienen un costo de $49 para quienes no lo son. Otorguen 1 hora de crédito para la recertificación CEM.
Marsha Flanagan, M.Ed., CEM
President & CEO
IAEE
Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Flanagan is responsible for the management of IAEE’s full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.
Prior to joining PPAI, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings. Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development.
Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management. She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA. Flanagan received her bachelor's degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021. Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.
Brad Pagel
Executive Vice President
Emerald X
Brian Pagel is the Executive Vice President of Business Development and oversees the Residential and Commercial Connections portfolio at Emerald. In 2026 Brian serves as the IAEE Board of Directors Chairperson. Brian began his career at Shore Varrone in 1998 and has worked in a variety of leadership positions with Bill Communications, VNU, Nielsen Expositions and Emerald.
Brian has produced nearly 100 events in his career, successfully repositioned several struggling properties and was a part of the deal team that acquired CEDIA Expo in 2017. In 2013 he helped to champion an effort to co-locate KBIS with the International Builders Show (IBS), creating Design and Construction Week. Brian holds a degree in Organizational Communications from the University of Kansas and is an active volunteer with both the National Kitchen and Bath Association (NKBA) and the International Association of Exhibitions and Events (IAEE). He is also a frequent industry speaker, blogger and guest columnist. Brian is originally from Littleton, Colorado, but currently lives and works in Alpharetta, Georgia.
Upon completion, earn 1 Clock Hour towards CEM recertification.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Includes a Live Web Event on 01/28/2026 at 10:30 AM (CST)
In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year.
In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year. Participants can expect an in-depth exploration of the array of educational opportunities, both live and online, insights into the prestigious CEM certification, what to expect with this year’s Expo! Expo!, a spotlight on Chapters and networking events such as Insight Hours, an update on sponsorship opportunities, a closer look at our vibrant Online Community, and much more.
Join our esteemed panel of IAEE leaders as they share their expertise and firsthand experiences, guiding you on how to extract the greatest value from your IAEE membership and make the most out of the resources and opportunities available to you.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
En este seminario web, exploraremos los diversos recursos y beneficios que conlleva ser miembro de la IAEE, capacitándote para aprovechar al máximo tu experiencia con la asociación. Tanto si eres un nuevo miembro que comienza esta aventura como si eres un miembro que regresa y busca fortalecer su participación, este seminario web es un valioso punto de partida para el nuevo año. Los participantes podrán disfrutar de una exploración exhaustiva de la amplia gama de oportunidades educativas, tanto presenciales como en línea; información sobre la prestigiosa certificación CEM; novedades sobre la Expo! Expo! de este año; una presentación de los capítulos y eventos de networking como las Insight Hours; información actualizada sobre oportunidades de patrocinio; un análisis detallado de nuestra dinámica comunidad en línea; y mucho más.
Únete a nuestro distinguido panel de líderes de la IAEE, quienes compartirán su experiencia y vivencias, guiándote sobre cómo obtener el máximo provecho de tu membresía y sacar el máximo partido a los recursos y oportunidades disponibles.
Los seminarios web de la IAEE son gratuitos para los miembros y tienen un costo de $49 para quienes no lo son. Se puede obtener 1 hora de crédito para la recertificación CEM.
本次网络研讨会将深入探讨IAEE会员的各项资源和权益，助您充分利用协会资源，获得最佳体验。无论您是刚刚踏上IAEE之旅的新会员，还是希望提升参与度的老会员，本次研讨会都将是您开启新一年的宝贵起点。与会者将深入了解丰富的线上线下教育机会，掌握享有盛誉的CEM认证信息，了解今年Expo! Expo!的精彩内容，聚焦分会和Insight Hours等交流活动，获取最新的赞助机会，深入了解我们充满活力的在线社区等等。
欢迎加入我们由IAEE资深领导者组成的专家小组，聆听他们分享专业知识和亲身经历，指导您如何最大程度地发挥IAEE会员的价值，并充分利用协会提供的资源和机会。
IAEE网络研讨会对会员免费，非会员需支付49美元。有资格获得 1 个学时，用于 CEM 再认证。
Lisa Buchanan
Senior Vice President, Operations
IAEE
Lisa Buchanan is IAEE’s Senior Vice President of Operations where she directs the general management of IAEE staff and is responsible for the association’s various departments including membership, chapter relations, digital strategy, marketing and communications, public relations, leading efforts towards growing IAEE membership and exploring new revenue streams. Previously she held the role of Vice President, Engagement and Digital Strategy and was formerly the Director of Membership and Chapter Engagement at the International Association for Exhibitions and Events (IAEE), where she was responsible for all membership and chapter initiatives across the globe. She works with the various chapter boards and committees to identify member needs and membership products and services.
Prior to joining IAEE, Buchanan spent 10 years in the medical and dental industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing, and business development. Buchanan began her career with Meeting Professionals International (MPI) and spent 8 years in various roles including Director of Global Chapter Relations and Member Services where she oversaw all membership and chapter functions for over 50 chapters worldwide.
Stacy Powers, CEM
Vice President, Learning Experiences
IAEE
Stacy Powers is currently the Vice President of Learning Experiences at IAEE, where she is responsible for the development and planning of IAEE’s education programs which include Expo! Expo! education, the Women’s Leadership Forums, Leadership Institute, CEIR Predict, MATSO Community Meet Up Education, Consumer Events Education and IAEE webinar content. She previously held the position of Senior Education Manager.
Before joining IAEE, Stacy was Professional Development Manager at Promotional Products Association International (PPAI). Prior to that she spent 12 years as a Director of Human Resources and Compliance within the medical and dental industry. With an initial background in Psychology, she began her career as a counselor assisting at-risk youth, battered women and children. After completing her Master of Science Degree in Human Resources and Training, she worked for Meeting Professionals International (MPI) managing various educational programs and events.
Stephanie Phillips
Director of Digital Engagement and Member Experience
IAEE
Stephanie Phillips serves as IAEE's Director of Digital Engagement and Member Experiences, overseeing the organization's digital and data technology infrastructure as well as member and customer engagement strategies. In her role, she leads initiatives to drive membership growth and retention, manages the membership team, and collaborates with various committees to enhance member value.
With over 14 years of experience in association management, Stephanie has a proven track record in membership development, marketing, volunteer coordination, event planning, and program management. She is deeply passionate about creating exceptional member experiences and leveraging digital platforms to optimize engagement.
Stacie Glenn
Senior Manager, Member Experiences
IAEE
Stacie Glenn, CEM began her career in the exhibition and events industry with IAEE in August 2019. She currently serves as the Senior Manager of Member Experiences at IAEE, where she is dedicated to enhancing member value and supporting membership growth and retention. In her role, Stacie manages Memberlink – IAEE’s online forum and career center, while also working closely with various committees to identify member needs and develop relevant products and services. Additionally, she oversees the maintenance of the member database, ensuring a seamless and engaging experience for all members.
Jennifer Potter, CEM
Senior Certification Manager
IAEE
Jennifer Potter has over 15 years of experience in the industry. She began her career with a show organizer assisting in developing the conference programs for several of their largest trade shows. Jennifer started with IAEE in 2010 and manages the CEM Learning Program.
Jody Shaw
Director of Learning Experiences
IAEE
Jody M. Shaw, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, IAEE's Independent Organizer Insights Hour, and IAEE's Emerging Leaders programming.
Throughout Jody's career education, events, innovation, and creating a positive impact have always been her focus. Jody's events experience has ranged from overseeing small to large in person and virtual education events with 60 to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale capital improvement projects.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Includes a Live Web Event on 11/19/2025 at 10:30 AM (CST)
Since January 2025, the new U.S. administration has ushered in sweeping changes to the business landscape. From escalating trade tariffs to federal spending cuts affecting grants, departments, jobs, and some industry sectors are feeling the impact more than others. On the upside, the extension of the 2017 tax cuts is expected to lift household incomes and support consumer spending. These and other macroeconomic shifts are reshaping the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Adam Sacks and Nancy Drapeau, IPC for a dynamic session that explores what these changes mean for the business-to-business exhibitions industry. Adam will provide a timely macroeconomic update, followed by an engaging conversation with Nancy. This session is designed to be interactive, come ready to listen, ask questions, and share your own insights with fellow organizer executives. Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR)
Since January 2025, the new U.S. administration has ushered in sweeping changes to the business landscape. From escalating trade tariffs to federal spending cuts affecting grants, departments, jobs, and some industry sectors are feeling the impact more than others. On the upside, the extension of the 2017 tax cuts is expected to lift household incomes and support consumer spending. These and other macroeconomic shifts are reshaping the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Adam Sacks and Nancy Drapeau, IPC for a dynamic session that explores what these changes mean for the business-to-business exhibitions industry. Adam will provide a timely macroeconomic update, followed by an engaging conversation with Nancy. This session is designed to be interactive, come ready to listen, ask questions, and share your own insights with fellow organizer executives.
Learning Objectives:
· Learn which opportunities and challenges are facing event organizers
· Discover which sectors are poised for growth—and which may face headwinds
· Dive into strategies to navigate and mitigate emerging risks
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
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Desde enero de 2025, la nueva administración estadounidense ha introducido cambios radicales en el panorama empresarial. Desde el aumento de los aranceles comerciales hasta los recortes del gasto federal que afectan a las subvenciones, los departamentos, el empleo y algunos sectores industriales están sintiendo el impacto más que otros. Como aspecto positivo, se espera que la prórroga de las reducciones fiscales de 2017 impulse los ingresos familiares y fomente el gasto de los consumidores. Estos y otros cambios macroeconómicos están transformando el entorno en el que operan las ferias comerciales, influyendo en la participación tanto de expositores como de asistentes. Únase al economista de CEIR, Adam Sacks, y a Nancy Drapeau, de IPC, en una sesión dinámica que explora las implicaciones de estos cambios para el sector de las exposiciones B2B. Adam ofrecerá una actualización macroeconómica oportuna, seguida de una interesante conversación con Nancy. Esta sesión está diseñada para ser interactiva; venga preparado para escuchar, hacer preguntas y compartir sus propias ideas con otros ejecutivos organizadores.
Objetivos de aprendizaje:
· Conocer las oportunidades y los retos que enfrentan los organizadores de eventos.
· Descubrir qué sectores están preparados para el crecimiento y cuáles podrían enfrentar dificultades.
· Analizar estrategias para gestionar y mitigar los riesgos emergentes.
Los seminarios web de IAEE y CEIR son gratuitos para los miembros y tienen un costo de $49 para quienes no lo son. Otorgan 1 hora de crédito para la recertificación CEM.
自2025年1月以来，美国新政府对商业环境进行了全面改革。从不断升级的贸易关税到影响拨款、部门、就业和部分行业领域的联邦支出削减，这些变化的影响尤为显著。另一方面，2017年减税政策的延期预计将提高家庭收入并提振消费支出。这些以及其他宏观经济变化正在重塑贸易展览的运营环境，影响着参展商和观众的参与度。CEIR的经济学家Adam Sacks和IPC的Nancy Drapeau将共同主持一场精彩的研讨会，探讨这些变化对B2B展览行业的影响。Adam将带来最新的宏观经济形势分析，随后他将与Nancy展开深入的对话。本次研讨会旨在促进互动，请做好聆听、提问以及与同行展会组织者分享见解的准备。
学习目标：
· 了解活动组织者面临的机遇和挑战
· 探索哪些行业蓄势待发，哪些行业可能面临挑战
· 深入研究应对和降低新兴风险的策略
IAEE 和 CEIR 的网络研讨会对会员免费，非会员需支付 49 美元。参加研讨会可获得 1 个学时，用于 CEM 再认证。
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector. For more than 25 years, Adam has worked with destinations, industry associations, and companies around the world in the areas of policy analysis, market assessments, and economic impact. Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times. He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Includes Credits
This class will be conducted VIRTUALLY through Zoom on 6/25/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.
This class will be conducted VIRTUALLY through Zoom on 6/25/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST.
You are required to read the workbook before class. It is located under the “Workbook” tab.
You must have a webcam to take this class.
Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.
After completing this course, the participant should be able to:
- Identify teams for event and project timelines for key stakeholders
- Establish show rules and regulations and their enforcement on-site
- Develop a plan to manage the on-site exhibition operations
- Explain the components of on-site communications
- Identify the exhibition cycle phases
- Review the roles of the on-site exhibition team, including staff and vendors
- Evaluate the overall on-site operations
- Conduct a post-event analysis
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Register
- Non-member - $490
- Member - $349
- Freeman Member - $279.20
- More Information
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Includes Credits
This class will be conducted VIRTUALLY through Zoom on 4/23/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think, and how they think so you can drive the results you want from your show.
THIS WILL BE THE LAST NEUROSCIENCE OF EXHIBITIONS AND EVENTS CLASS AS PART OF THE CEM LEARNING PROGRAM!
This class will be conducted VIRTUALLY through Zoom on 4/23/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST.
All documents in the REQUIRED READING section are required to be read before class.
You must have a webcam to take this class.
COURSE DESCRIPTION:
Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think, and how they think so you can drive the results you want from your show.
LEARNING OBJECTIVES:
After completing this course, the participant should be able to:
- Examine why our brains are wired to socially connect
- Discover ways to leverage social connectivity in your exhibitions and events
- Identify five key factors that drive motivations, behaviors, and decision-making
- Analyze meeting room design and exhibition floor layouts to deploy best practices
- Create brain friendly environments that drive results
- Deconstruct event industry best practices and CEM standards through a neuroscience lens
This course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College.
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Register
- Non-member - $490
- Member - $349
- Freeman Member - $279.20
- More Information
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Includes Credits
This class will be conducted VIRTUALLY through Zoom on 4/14/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition.
This class will be conducted VIRTUALLY through Zoom on 4/14/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST.
You are required to read the workbook before class. It is located under the “Workbook” tab.
You must have a webcam to take this class.
COURSE DESCRIPTION:
Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition.
LEARNING OBJECTIVES:
After completing this course, the participant should be able to:
- Evaluate and select a geographical location and a facility that meets the goals of the stakeholder, as well as the exhibition and/or event
- Differentiate between the types of facilities that host exhibitions and/or events
- Discuss the similarities and differences between U.S. and non-U.S. facilities
- Articulate the value and economic impact of the exhibition on the host city
- Identify potential revenue streams for facilities to aid in negotiations
- Discuss and apply the key components of conducting a site visit
- Gain an understanding of the essential elements required in a request for proposal (RFP)
- Discuss the importance of both strategic and operational aspects of site selection
- Identify members of the site-selection committee
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Register
- Non-member - $490
- Member - $349
- Freeman Member - $279.20
- More Information
