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Includes a Live Web Event on 03/19/2026 at 10:30 AM (CDT)
This is the third session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
This is the third session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
Learning Objectives:
- Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
- Translate sales analytics into actionable strategies for future revenue growth.
- Conduct a structured post-show review to identify successes and areas for improvement
Credit: This webinar is eligible for 1 clock hour towards the CEM recertification.
Registration: To register for this individual courses only: IAEE Specialty Webinar Series – Mastering Expo And Event Sales Part 3: Analytics and Review (Part 3 in a Series of 3), select the register button only for this specific webinar listing. This course is offered as an individual webinar (Members $49 | Non-Members $69).
Or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
Jennifer Kerhin, MBA, CEM CMP
Chief Executive Officer
SB Expos & Events
Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.
This session is eligible to earn 1 clock hour towards CEM recertification.
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Register
- Non-member - $69
- Member - $49
- Freeman Member - $49
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Includes a Live Web Event on 03/12/2026 at 10:30 AM (CDT)
This is the second session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
This is the second session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
Learning Objectives:
- Write effective sales and phone scripts and utilize them for effective outreach tactics
- Uncover potential exhibitor/sponsor needs by asking the right questions.
- Confidently handle objections and negotiations to secure commitments.
Credit: This webinar is eligible for 1 clock hour towards the CEM recertification.
Registration: To register for this individual courses only: IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 2: Sales Tactics That Work (Part 2 in a Series of 3), select the register button only for this specific webinar listing. This course is offered as an individual webinar (Members $49 | Non-Members $69).
Or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
Jennifer Kerhin, MBA, CEM CMP
Chief Executive Officer
SB Expos & Events
Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.
This session is eligible to earn 1 clock hour towards CEM recertification.
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Register
- Non-member - $69
- Member - $49
- Freeman Member - $49
- More Information
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This is a 3-part series of webinars relevant to industry professionals who want to develop their expo and event sales knowledge for greater success. In this series, the CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales.
This is a 3-part series of webinars relevant to industry professionals who want to develop their expo and event sales knowledge for greater success. In this series, the CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales.
To register for the full series of webinars, you're in the right place - select the register button. Get the best bang for your buck! Sign up and purchase the full series of 3 at a discounted rate (Members $99 | Non-Members $149).
Are you only interested in attending one topic? No problem, each course is offered as an individual webinar at the regular price (Members $49 | Non-Members $69). To register for individual courses only, don't select the register button here, go to the specific webinar listing and title listed below:
- IAEE Specialty Webinar Series: Mastering Expo & Event Sales – Part 1: Sales Strategy & Research
- IAEE Specialty Webinar Series: Mastering Expo & Event Sales – Part 2: Sales Tactics That Work
- IAEE Specialty Webinar Series: Mastering Expo & Event Sales – Part 3: Analytics and Review
Each webinar is eligible for 1 CE credit and the total 3 part series is eligible for 3 CE hours.
Can’t make the date? You can still register and get access to the recordings for as long as you want!
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Register
- Non-member - $149
- Member - $99
- Freeman Member - $99
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Includes a Live Web Event on 03/05/2026 at 10:30 AM (CST)
This is the first session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
This is the first session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
Learning Objectives:
- Identify the core elements of a successful exhibit and sponsorship sales strategy.
- Apply research methods to build prospect lists and align offerings with market needs.
- Develop the prospectus to support the organization's revenue goals.
Credit: This webinar is eligible for 1 clock hour towards the CEM recertification.
Registration: To register for this individual courses only: IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 1: Sales Strategy & Research, select the register button only for this specific webinar listing. This course is offered as an individual webinar (Members $49 | Non-Members $69).
Or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
Jennifer Kerhin, MBA, CEM CMP
Chief Executive Officer
SB Expos & Events
Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.
This session is eligible to earn 1 clock hour towards CEM recertification.
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Register
- Non-member - $69
- Member - $49
- Freeman Member - $49
- More Information
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Includes a Live Web Event on 02/04/2026 at 10:30 AM (CST)
As we enter 2026, the exhibitions industry continues to advance, navigating a dynamic and evolving landscape. To not just sustain but accelerate this progress, it’s vital to rethink how we engage our members and innovate our approaches. Staying ahead means embracing emerging trends, unlocking new business opportunities, and delivering exceptional value that drives strong ROI, deeper engagement, and wider audience reach.
As we enter 2026, the exhibitions industry continues to advance, navigating a dynamic and evolving landscape. To not just sustain but accelerate this progress, it’s vital to rethink how we engage our members and innovate our approaches. Staying ahead means embracing emerging trends, unlocking new business opportunities, and delivering exceptional value that drives strong ROI, deeper engagement, and wider audience reach.
As we look into 2026, we must explore the path before us. What challenges must we overcome, and which opportunities can we seize to elevate success for every stakeholder involved?
Join us for a forward-looking session featuring IAEE President and CEO, Marsha Flanagan, M.Ed., CEM, and Brian Pagel, IAEE Chairperson and Executive Vice President at Emerald X as they unveil IAEE’s strategic roadmap for the year ahead. We’ll unpack key trends shaping the world of exhibitions, conduct a fresh analysis of current market dynamics, and explore actionable strategies designed to inspire meaningful transformation and sustained growth for this new year.
Learning Objectives:
- Discover IAEE's roadmap for the upcoming year
- Explore key trends to anticipate in 2026
- Gain strategies to help you unlock and navigate new opportunities.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Marsha Flanagan, M.Ed., CEM
President & CEO
IAEE
Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Flanagan is responsible for the management of IAEE’s full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.
Prior to joining PPAI, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings. Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development.
Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management. She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA. Flanagan received her bachelor's degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021. Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.
Brad Pagel
Executive Vice President
Emerald X
Brian Pagel is the Executive Vice President of Business Development and oversees the Residential and Commercial Connections portfolio at Emerald. In 2026 Brian serves as the IAEE Board of Directors Chairperson. Brian began his career at Shore Varrone in 1998 and has worked in a variety of leadership positions with Bill Communications, VNU, Nielsen Expositions and Emerald.
Brian has produced nearly 100 events in his career, successfully repositioned several struggling properties and was a part of the deal team that acquired CEDIA Expo in 2017. In 2013 he helped to champion an effort to co-locate KBIS with the International Builders Show (IBS), creating Design and Construction Week. Brian holds a degree in Organizational Communications from the University of Kansas and is an active volunteer with both the National Kitchen and Bath Association (NKBA) and the International Association of Exhibitions and Events (IAEE). He is also a frequent industry speaker, blogger and guest columnist. Brian is originally from Littleton, Colorado, but currently lives and works in Alpharetta, Georgia.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Includes a Live Web Event on 01/28/2026 at 10:30 AM (CST)
In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year.
In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year. Participants can expect an in-depth exploration of the array of educational opportunities, both live and online, insights into the prestigious CEM certification, what to expect with this year’s Expo! Expo!, a spotlight on Chapters and networking events such as Insight Hours, an update on sponsorship opportunities, a closer look at our vibrant Online Community, and much more.
Join our esteemed panel of IAEE leaders as they share their expertise and firsthand experiences, guiding you on how to extract the greatest value from your IAEE membership and make the most out of the resources and opportunities available to you.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Lisa Buchanan
Senior Vice President, Operations
IAEE
Lisa Buchanan is IAEE’s Senior Vice President of Operations where she directs the general management of IAEE staff and is responsible for the association’s various departments including membership, chapter relations, digital strategy, marketing and communications, public relations, leading efforts towards growing IAEE membership and exploring new revenue streams. Previously she held the role of Vice President, Engagement and Digital Strategy and was formerly the Director of Membership and Chapter Engagement at the International Association for Exhibitions and Events (IAEE), where she was responsible for all membership and chapter initiatives across the globe. She works with the various chapter boards and committees to identify member needs and membership products and services.
Prior to joining IAEE, Buchanan spent 10 years in the medical and dental industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing, and business development. Buchanan began her career with Meeting Professionals International (MPI) and spent 8 years in various roles including Director of Global Chapter Relations and Member Services where she oversaw all membership and chapter functions for over 50 chapters worldwide.
Stacy Powers, CEM
Director, Learning Experiences
IAEE
Stacy Powers is currently the Director, Learning Experiences at IAEE, where she is responsible for the development and planning of IAEE’s education programs which include Expo! Expo! education, the Women’s Leadership Forums, Leadership Institute, CEIR Predict, MATSO Community Meet Up Education, Consumer Events Education and IAEE webinar content. She previously held the position of Senior Education Manager.
Before joining IAEE, Stacy was Professional Development Manager at Promotional Products Association International (PPAI). Prior to that she spent 12 years as a Director of Human Resources and Compliance within the medical and dental industry. With an initial background in Psychology, she began her career as a counselor assisting at-risk youth, battered women and children. After completing her Master of Science Degree in Human Resources and Training, she worked for Meeting Professionals International (MPI) managing various educational programs and events.
Stephanie Phillips
Director of Digital Engagement and Member Experience
IAEE
Stephanie Phillips serves as IAEE's Director of Digital Engagement and Member Experiences, overseeing the organization's digital and data technology infrastructure as well as member and customer engagement strategies. In her role, she leads initiatives to drive membership growth and retention, manages the membership team, and collaborates with various committees to enhance member value.
With over 14 years of experience in association management, Stephanie has a proven track record in membership development, marketing, volunteer coordination, event planning, and program management. She is deeply passionate about creating exceptional member experiences and leveraging digital platforms to optimize engagement.
Jennifer Potter, CEM
Senior Certification Manager
IAEE
Jennifer Potter has over 15 years of experience in the industry. She began her career with a show organizer assisting in developing the conference programs for several of their largest trade shows. Jennifer started with IAEE in 2010 and manages the CEM Learning Program.
Jody Shaw
Director of Learning Experiences
IAEE
Jody M. Shaw, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee.
Throughout Jody's career education, events, innovation, and creating a positive impact have always been her focus. Jody's events experience has ranged from overseeing small to large in person and virtual education events with 60 to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale capital improvement projects.
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Includes a Live Web Event on 11/19/2025 at 10:30 AM (CST)
Since January 2025, the new U.S. administration has ushered in sweeping changes to the business landscape. From escalating trade tariffs to federal spending cuts affecting grants, departments, jobs, and some industry sectors are feeling the impact more than others. On the upside, the extension of the 2017 tax cuts is expected to lift household incomes and support consumer spending. These and other macroeconomic shifts are reshaping the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Adam Sacks and Nancy Drapeau, IPC for a dynamic session that explores what these changes mean for the business-to-business exhibitions industry. Adam will provide a timely macroeconomic update, followed by an engaging conversation with Nancy. This session is designed to be interactive, come ready to listen, ask questions, and share your own insights with fellow organizer executives. Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR)
Since January 2025, the new U.S. administration has ushered in sweeping changes to the business landscape. From escalating trade tariffs to federal spending cuts affecting grants, departments, jobs, and some industry sectors are feeling the impact more than others. On the upside, the extension of the 2017 tax cuts is expected to lift household incomes and support consumer spending. These and other macroeconomic shifts are reshaping the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Adam Sacks and Nancy Drapeau, IPC for a dynamic session that explores what these changes mean for the business-to-business exhibitions industry. Adam will provide a timely macroeconomic update, followed by an engaging conversation with Nancy. This session is designed to be interactive, come ready to listen, ask questions, and share your own insights with fellow organizer executives.
Learning Objectives:
· Learn which opportunities and challenges are facing event organizers
· Discover which sectors are poised for growth—and which may face headwinds
· Dive into strategies to navigate and mitigate emerging risks
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to you by
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector. For more than 25 years, Adam has worked with destinations, industry associations, and companies around the world in the areas of policy analysis, market assessments, and economic impact. Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times. He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Includes a Live Web Event on 11/12/2025 at 10:30 AM (CST)
Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth.
Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum revenue, from booth inventory and placement to traffic drivers and beyond. Plus, we’ll share insights and best practices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the attention of prospective exhibitors.
Learning Objectives:
- Recognize the power associated with utilizing your floor plan as a revenue-generating tool.
- Implement five smart floor plan design tips to increase booth sales, boost exhibitor satisfaction, and drive traffic.
- Share best practices with your sales team for promoting and maintaining the online floor plan to optimize sales.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Dan Corcoran
Chief Operating Officer
Corcoran
As Chief Operating Officer, Dan oversees the day-to-day operations at Corcoran, including exhibit management, sales, and operations. He is responsible for setting company goals, strategic planning, and operational performance. Dan joined Corcoran in 2009 and, prior to his current role, held positions in accounting, exhibit sales, exhibit management, and sales management. Dan started his career as a civil engineer designing road, sewer, and water systems in the Chicago area.
Kyle Corcoran
Exhibit Manager
Corcoran
Kyle Corcoran joined Corcoran in 2018, overseeing several special projects in the areas of sales, show operations, systems implementation, and finance. As Exhibit Manager, he works closely with association clients to create and execute the exhibit sales marketing plan and manages all exhibitor communication and customer service. Kyle is a CPA who initially grew his career as a Manager in the Audit practice at KPMG. Before joining Corcoran, he served as the Director of Accounting at Resolution Media.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Includes a Live Web Event on 11/05/2025 at 10:30 AM (CST)
Policy and political developments continue to significantly impact the business events industry, both positively and negatively. That’s why IAEE is a founding member of the Exhibitions & Conferences Alliance (ECA), which advocates on behalf of IAEE members in Washington, D.C. What’s the latest from Capitol Hill? What should IAEE members expect going forward? How can you get involved as an advocate? For the answers to these questions and more, please join IAEE and ECA’s Executive Vice President, Tommy Goodwin for the latest news on the issues that matter to the industry – including taxes, talent, tariffs, travel and what to expect in 2026.
Policy and political developments continue to significantly impact the business events industry, both positively and negatively. That’s why IAEE is a founding member of the Exhibitions & Conferences Alliance (ECA), which advocates on behalf of IAEE members in Washington, D.C. What’s the latest from Capitol Hill? What should IAEE members expect going forward? How can you get involved as an advocate? For the answers to these questions and more, please join IAEE and ECA’s Executive Vice President, Tommy Goodwin for the latest news on the issues that matter to the industry – including taxes, talent, tariffs, travel and what to expect in 2026.
Learning Objectives:
- Learn the latest from Capitol Hill
- Discover key insights in what to expect for 2026 on taxes, tariffs, and travel.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Tommy Goodwin
Vice President of Government Affairs
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the Vice President of Government Affairs for the Exhibitions & Conferences Alliance (ECA), a newly formed association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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- Non-member - $49
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Includes a Live Web Event on 10/29/2025 at 10:30 AM (CDT)
If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game.
If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game. From high-performing emails and landing pages to scroll-stopping social posts and demand-gen tactics that cut through the clutter, you’ll get the insider scoop on how to pack your events with the right audience. Whether you’re running virtual, hybrid, or live, you’ll walk away with actionable ideas you can put to work immediately.
Learning Objectives:
- Discover easy upgrades to your event promos that boost clicks, sign-ups, and attendance.
- Learn the most common traps that stall event growth.
- Create a plan for creative ways to build hype and excitement so people want to be there.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Jay Schwedelson
Founder and CEO
SubjectLine.com and Outcome Media
Jay Schwedelson has built and led businesses that have generated over $400 million in revenue, all by doing what most marketers are too afraid to try: breaking the so-called “best practices.” He is the founder of SubjectLine.com, the world’s #1 free subject line rating tool, ranking in the top 1% of all websites globally after testing more than 20 million subject lines. As CEO of Outcome Media, Jay leads a team that executes over 40,000 marketing campaigns annually for some of the world’s most iconic brands. He also launched GURU Media Hub, home to the largest virtual marketing events in the world, attracting over 50,000 attendees each year. His podcast, “Do This, Not That: For Marketers,” ranks as the #1 marketing podcast in the U.S., out of more than 55,000, according to Apple Podcasts. A tireless advocate for bold, research-backed marketing, Jay shares his real-world experience as an adjunct professor at the University of Florida, his alma mater—where he was also inducted into the College of Journalism and Communications Hall of Fame. Named to Crain’s Top 100 Industry Leaders list ten years in a row, Jay has keynoted and spoken at over 300 major industry events worldwide, helping marketers ditch outdated playbooks and embrace what actually works.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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