Catalog Advanced Search

Search by Category
Search by Format
Search by Type
Sort By
Search by Speakers
Search by Keyword
Search by Category
Search by Format
Search by Type
Search by Speakers
Search in Packages
Search by Date Range
Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
Start
End
Search by Keyword
Sort By

308 Results

  • Includes Credits Includes a Live Web Event on 10/14/2027 at 1:00 PM (CDT)

    Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This is your time to turn on your video cameras and microphones, write on the virtual whiteboard, share best practices and brainstorm solutions to ongoing industry challenges specific to independent organizers. Whether you’re looking to refine your strategies or simply curious about new ideas, this session promises to be both interactive and practical. This session won’t be recorded nor available on-demand. All participants must attend virtually during the live session. You won’t want to miss out on the key insights or to share with your peers! Registration is capped at 60 participants so make sure to sign up early to reserve your spot! This session is specifically designed for Independent Organizers who do not work for associations. This session is eligible for 1 clock hour towards their CEM recertification.

    Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This is your time to turn on your video cameras and microphones, write on the virtual whiteboard, share best practices and brainstorm solutions to ongoing industry challenges specific to independent organizers.  Whether you’re looking to refine your strategies or simply curious about new ideas, this session promises to be both interactive and practical. This session won’t be recorded nor available on-demand. All participants must attend virtually during the live session. You won’t want to miss out on the key insights or to share with your peers! 

    Registration is capped at 60 participants so make sure to sign up early to reserve your spot! This session is specifically designed for Independent Organizers who do not work for an association. This session is eligible for 1 clock hour towards their CEM recertification.

    Jody M. Shaw, CMP, CEM, PMP, MS, Prosci

    Jody M. Shaw, CMP, CEM, PMP, MS, Prosci

    Director of Learning Experiences

    IAEE

    Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects. 

    This session is eligible for 1 clock hours towards CEM Recertification. 

  • Includes Credits Includes a Live Web Event on 08/19/2027 at 1:00 PM (CDT)

    Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This is your time to turn on your video cameras and microphones, write on the virtual whiteboard, share best practices and brainstorm solutions to ongoing industry challenges specific to independent organizers. Whether you’re looking to refine your strategies or simply curious about new ideas, this session promises to be both interactive and practical. This session won’t be recorded nor available on-demand. All participants must attend virtually during the live session. You won’t want to miss out on the key insights or to share with your peers! Registration is capped at 60 participants so make sure to sign up early to reserve your spot! This session is specifically designed for Independent Organizers that do not work for an association. This session is eligible for 1 clock hour towards their CEM recertification.

    Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This is your time to turn on your video cameras and microphones, write on the virtual whiteboard, share best practices and brainstorm solutions to ongoing industry challenges specific to independent organizers.  Whether you’re looking to refine your strategies or simply curious about new ideas, this session promises to be both interactive and practical. This session won’t be recorded nor available on-demand. All participants must attend virtually during the live session. You won’t want to miss out on the key insights or to share with your peers! 

    Registration is capped at 60 participants so make sure to sign up early to reserve your spot! This session is specifically designed for Independent Organizers who do not work for an association. This session is eligible for 1 clock hour towards their CEM recertification.

    Jody M. Shaw, CMP, CEM, PMP, MS, Prosci

    Jody M. Shaw, CMP, CEM, PMP, MS, Prosci

    Director of Learning Experiences

    IAEE

    Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects. 

    This session is eligible for 1 clock hours towards CEM Recertification. 

  • Includes Credits Includes a Live Web Event on 05/20/2027 at 1:00 PM (CDT)

    Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This session's discussion topic will be focused on the topic of attracting new and retaining clients year over year. For event organizers working outside the association world, whether at an agency, a destination management company, a venue, or your own independent business, client relationships are the lifeblood of the work. Landing new business takes visibility, credibility, and a clear point of difference. Keeping clients year over year takes trust, consistent results, and the ability to show your value long after the event ends.

    Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This session's discussion topic will be focused on the topic of attracting new and retaining clients year over year. 

    Win Them, Keep Them: Peer Strategies for Attracting and Retaining Event Clients

    For event organizers working outside the association world, whether at an agency, a destination management company, a venue, or your own independent business, client relationships are the lifeblood of the work. Landing new business takes visibility, credibility, and a clear point of difference. Keeping clients year over year takes trust, consistent results, and the ability to show your value long after the event ends. This session is specifically designed for Independent Organizers that do not work for an association.

    This session draws on the experience already in the room. Instead of a presentation, it’s a facilitated peer exchange where you, the event professionals in attendance, are the subject matter experts. Together we’ll explore what’s working right now in prospecting and referrals, positioning and pricing, proposals and pitches, onboarding new clients, communication during and between events, demonstrating ROI, and turning one-time projects into multi-year partnerships. We’ll also get candid about the tougher moments: recovering from an event that didn’t go as planned, navigating budget cuts and procurement changes, handling a client contact who leaves, and knowing when a client isn’t the right fit.

    Bring a strategy that’s worked for you, a lesson you learned the hard way, or a question you’d like the group’s help with. You’ll walk away with practical ideas to grow your client base, strengthen the relationships you already have, and expand your network of peers.

    Participants will be able to:

    • Identify effective approaches for generating leads and converting prospects into clients
    • Apply peer-tested practices for building loyalty and securing repeat and multi-year business
    • Communicate and document event results in ways that reinforce value to clients
    • Connect with fellow organizers to continue sharing strategies after the session

    Registration is capped at 60 participants so make sure to sign up early to reserve your spot!  This session is eligible for 1 clock hour towards their CEM recertification.

    Jody M. Shaw, CMP, CEM, PMP, MS, Prosci

    Jody M. Shaw, CMP, CEM, PMP, MS, Prosci

    Director of Learning Experiences

    IAEE

    Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects. 

    This session is eligible for 1 clock hours towards CEM Recertification. 

  • Includes Credits Includes a Live Web Event on 05/05/2027 at 10:30 AM (CDT)

    Running a great event isn't just about logistics and attendee experience, it's also a financial operation with its own rhythm. This 45-minute session is built for people new to the exhibitions and events industry who don't sit in a finance role but still need to build, manage, or contribute to an event budget. We'll break down how event finances actually work: why costs hit hard and early, why revenue trickles in from multiple directions (booth sales, sponsorships, registration), and why the gap between spending and earning creates a cash flow curve unlike most other businesses. You'll leave with a practical, jargon-free framework for reading a P&L, spotting the difference between fixed and variable venue costs, and understanding why tracking profitability event-by-event, not just annually, it is one of the most important habits in this industry.

    Running a great event isn't just about logistics and attendee experience, it's also a financial operation with its own rhythm. This 45-minute session is built for people new to the exhibitions and events industry who don't sit in a finance role but still need to build, manage, or contribute to an event budget. We'll break down how event finances actually work: why costs hit hard and early, why revenue trickles in from multiple directions (booth sales, sponsorships, registration), and why the gap between spending and earning creates a cash flow curve unlike most other businesses. You'll leave with a practical, jargon-free framework for reading a P&L, spotting the difference between fixed and variable venue costs, and understanding why tracking profitability event-by-event, not just annually, it is one of the most important habits in this industry.

    Learning Objectives
    By the end of this webinar, participants will be able to:

    1. Build and navigate a basic event budget and P&L
    2. Distinguish fixed vs. variable venue and event expenses
    3. Understand the unique cash flow pattern of events 

    Bob McLean, CPA, CAE, CEM

    Bob McLean, CPA, CAE, CEM

    Consultant

    Axiom Plus, LLC.

    Robert (Bob) McLean has been a consultant with Axiom Plus, LLC since 2022 and was previously the Promotional Product Association International’s Executive Vice President. He was hired in June 2008 as chief financial officer and is responsible for finance and administration, information technology and the Promotional Products Education Foundation. In October 2011, Bob was promoted to EVP and oversaw PPAI’s tradeshow and membership departments until 2022.

    image

    This session is eligible for 0.75 clock hours towards CEM Recertification. 

    • Register
      • Freeman Member - Free!
      • Member - Free!
      • Non-member - $79
      • IAEE Member Supplier - Free!
      • IAEE Member Organizer - Free!
      • Freeman Member Supplier - Free!
      • Non-member Supplier - $79
      • Non-member Organizer - $79
    • More Information
  • Includes Credits Includes a Live Web Event on 04/14/2027 at 10:30 AM (CDT)

    Booth award programs aren't just trophies for the wall, they're powerful marketing, motivation, and measurement tools for event and exhibitions teams. In this 45-minute webinar, we'll explore how event organizers design and run booth award programs that boost exhibitor engagement, elevate the show floor experience, and generate lasting buzz. Whether you're planning your first competition or looking to refresh an existing one, you'll walk away with practical frameworks for judging criteria, category design, and promotion strategies that make your program credible, fair, and genuinely exciting for participants.

    Booth award programs aren't just trophies for the wall, they're powerful marketing, motivation, and measurement tools for event and exhibitions teams. In this 45-minute webinar, we'll explore how event organizers design and run booth award programs that boost exhibitor engagement, elevate the show floor experience, and generate lasting buzz. Whether you're planning your first competition or looking to refresh an existing one, you'll walk away with practical frameworks for judging criteria, category design, and promotion strategies that make your program credible, fair, and genuinely exciting for participants.

    Learning Objectives:

    • Identify the key components of a well-structured booth award program, including judging criteria, award categories, and evaluation timelines.
    • Design fair and transparent judging processes that balance creativity, brand messaging, and attendee engagement.
    • Develop a promotion and recognition strategy that maximizes exhibitor participation and post-event visibility for winners.
    Emily Olson

    Emily Olson

    Editor

    EXHIBITOR

    Emily Olson is editor of EXHIBITOR magazine and a longtime journalist with more than 20 years of experience covering business, arts, culture, and live events. She leads editorial strategy, industry research projects, and international awards programs, and regularly speaks at industry events around the world. Emily is particularly interested in how storytelling, design, and shared experiences shape the way people connect.

    Mark Anderson

    Mark Anderson

    Marketing Manager

    EXHIBITOR Group

    Mark Anderson has served in multiple marketing roles over the past 20 years for EXHIBITOR Magazine and the organization’s professional development events, including EXHIBITORLIVE, the conference for trade show and corporate event marketers. Mark primarily manages EXHIBITOR’s email marketing and PR programs, and he also serves as news editor for ExhibitorOnline.com and helps to manage three of EXHIBITOR’s awards programs.

    image

    This session is eligible for 0.75 clock hours towards CEM Recertification. 

    • Register
      • Freeman Member - Free!
      • Member - Free!
      • Non-member - $79
      • IAEE Member Supplier - Free!
      • IAEE Member Organizer - Free!
      • Freeman Member Supplier - Free!
      • Non-member Supplier - $79
      • Non-member Organizer - $79
    • More Information
  • Includes Credits Includes a Live Web Event on 03/10/2027 at 10:30 AM (CST)

    Exhibitors and sponsors are asking for measurable engagement and pipeline impact, while attendees are demanding smarter, more relevant experiences on and off the show floor. Too often, sponsorship programs are still built around logos, lanyards, and generic lounges. This highly interactive session is designed for exhibition and event organizers who want to reimagine sponsorships as experience design without blowing up their floor plan. From theater-style seating, participants will audit how sponsors currently show up at their events, pressure-test what’s working (and what’s falling flat), and then co-create new sponsor-supported touchpoints that actually serve their key buyer and attendee segments. Using a simple “sponsor experience canvas,” small clusters will design content, on-floor, and digital moments that solve real attendee problems while giving sponsors better stories, better data, and better ROI. We’ll close with a rapid-fire share-out so everyone leaves with a prioritized list of sponsorship experiences they can take back to their next budget cycle or prospect meeting. You’ll walk away with practical concepts, language you can use with your sales teams and boards.

    Exhibitors and sponsors are asking for measurable engagement and pipeline impact, while attendees are demanding smarter, more relevant experiences on and off the show floor. Too often, sponsorship programs are still built around logos, lanyards, and generic lounges. This highly interactive session is designed for exhibition and event organizers who want to reimagine sponsorships as experience design without blowing up their floor plan. From theater-style seating, participants will audit how sponsors currently show up at their events, pressure-test what’s working (and what’s falling flat), and then co-create new sponsor-supported touchpoints that actually serve their key buyer and attendee segments. Using a simple “sponsor experience canvas,” small clusters will design content, on-floor, and digital moments that solve real attendee problems while giving sponsors better stories, better data, and better ROI. We’ll close with a rapid-fire share-out so everyone leaves with a prioritized list of sponsorship experiences they can take back to their next budget cycle or prospect meeting. You’ll walk away with practical concepts, language you can use with your sales teams and boards.

    Learning Objectives:
    1: Use a “sponsor experience canvas” to align audience segments, exhibitor/sponsor categories, and delivery formats (content, on-floor, and digital).
    2: Generate at least three new sponsor-supported experiences that integrate into the expo environment and can be sold in the next 12–18 months.
    3: Build a prioritized sponsorship idea list tailored to their own event that can inform prospectus updates and sales conversations.

    Sean Soth

    Sean Soth

    CEO

    Hi-Fidelity Group, Inc, and Founder of Professionals for Association Revenue (PAR)

    Sean Soth is the Founder of Professionals for Association Revenue (PAR), a community of association leaders focused on advancing business development and non-dues revenue strategies. Through flagship initiatives such as the RevUP Summit, Association Business Week, and a growing library of member resources, PAR equips organizations with the tools and insights needed to innovate and sustain revenue growth across the industry. A frequent conference speaker, Sean shares practical perspectives on audience development, strategic partnerships, and modern sales leadership.

    Sean also serves as CEO of Hi-Fidelity Group, Inc., a leading sales and marketing firm specializing in non-dues revenue generation for associations and organizations. Under his leadership, the firm delivers high-impact strategies that drive tens of millions of dollars in annual revenue, supporting clients that range from global brands to emerging start-ups. Based near Baltimore, Maryland, Sean enjoys life with his family, their Goldador, Ginny, and a good playlist to end the day.

    Dan Cole, CEM-Fellow

    Dan Cole, CEM-Fellow

    Senior Director, Partner Relations

    eMerge Americas

    Dan Cole serves as Senior Director, Partner Relations for eMerge America, headquartered in Coral Gables, Florida.

    Formerly Senior Vice President of Strategic Relationships at the International SPY Museum, and Head of Sales at AVIXA's InfoComm show, Dan' Cole's previous roles include executive positions at Hargrove, Inc. and over 16 years at the helm of business development for the Consumer Electronics Show (CES) and its parent organization.

    With over 35 years of professional sales and leadership experience, Dan Cole is a renowned executive, writer, and speaker known for his expertise in sales fundamentals and team succe Dan's career began in sales at Lanier Worldwide, leading to notable roles at National Trade Productions, Advanstar, and Yellowbrix. Along the way, he has earned prestigious awards such as IAEE’s Most Outstanding Sales and Marketing Executive, esteemed designation IAEE CEM Fellow, a PAR (Professionals for Association) G.O.A.T and the International Business Awards Most Outstanding Sales Executive. Dan's dedication to excellence continues to shape the industry landscape, making him a sought-after figure in sales and leadership. Dan remains an established top authority in sales and leadership, sought after throughout the industry.

    This session is eligible for 0.75 clock hours towards CEM Recertification. 

    image

    • Register
      • Freeman Member - Free!
      • Member - Free!
      • Non-member - $79
      • IAEE Member Supplier - Free!
      • IAEE Member Organizer - Free!
      • Freeman Member Supplier - Free!
      • Non-member Supplier - $79
      • Non-member Organizer - $79
    • More Information
  • Includes Credits Includes a Live In-Person Event on 02/19/2027 at 10:30 AM (CST)

    This course is scheduled to take place at Denver Convention Center on 2/19/27 from 8:30am – 3:00pm PT. It is part of CEM Week. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm PT. COURSE DESCRIPTION: Marketing is not an exact science. It involves a variety of strategies and tactics that evolve continuously, requiring marketers and exhibition/event organizers to adapt to shifting social, cultural, and economic conditions. A strong marketing plan combines time-tested practices with fresh ideas, innovations, and unique perspectives, all of which contribute to the success of an exhibition. The primary goal of an exhibition is to create an environment where buyers and sellers can meet face-to-face. Today's technology allows organizers to extend the impact of an exhibition by using digital tools to enhance the overall experience before, during, and after the event.

    This course is scheduled to take place at the Denver Convention Center on 2/19/27 from 8:30am – 3:00pm PT. It is part of CEM Week. 

    There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 3:00pm PT. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    COURSE DESCRIPTION:

    Marketing is not an exact science. It involves a variety of strategies and tactics that evolve continuously, requiring marketers and exhibition/event organizers to adapt to shifting social, cultural, and economic conditions. A strong marketing plan combines time-tested practices with fresh ideas, innovations, and unique perspectives, all of which contribute to the success of an exhibition.  The primary goal of an exhibition is to create an environment where buyers and sellers can meet face-to-face. Today's technology allows organizers to extend the impact of an exhibition by using digital tools to enhance the overall experience before, during, and after the event.

    LEARNING OBJECTIVES:    

    After completing this course, the participant should be able to: 

    • Define marketing and explain the difference between the marketing and sales functions
    • Identify and explain the elements of a marketing plan
    • Describe market segmentation, define target markets, and explain how to reach global audiences
    • Discuss the 7Ps and explain how the marketing mix is applied to reach target markets
    • Review event evaluation processes and discuss the importance of establishing KPIs to measure goal attainment
    • Discuss three types of sponsorships to help promote an event
  • Includes Credits Includes a Live Web Event on 02/18/2027 at 1:00 PM (CST)

    Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This session will be focused on sustainability event design and best practices independent event organizers are utilizing. This is your time to turn on your video cameras and microphones, write on the virtual whiteboard, share best practices and brainstorm solutions to ongoing industry challenges specific to independent organizers. Whether you’re looking to refine your strategies or simply curious about new ideas, this session promises to be both interactive and practical. This session won’t be recorded nor available on-demand. All participants must attend virtually during the live session. You won’t want to miss out on the key insights or to share with your peers! Registration is capped at 60 participants so make sure to sign up early to reserve your spot! This session is specifically designed for Independent Organizers that are not with an association. This session is eligible for 1 clock hour towards their CEM recertification.

    Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This session will be focused on sustainability event design and best practices independent event organizers are utilizing. 

    Beyond the Association: Sustainability Best Practices from the Event Organizers Doing the Work

    Sustainability looks different when you’re planning events for a corporation, an agency, a university, a government office, or your own independent business. You may not have an association’s member mandate, shared sustainability standards, or a dedicated green committee behind you, but you still face rising client and attendee expectations, tighter budgets, and pressure to show measurable impact. This session is specifically designed for independent event organizers that are not with an association.

    This session is built around the expertise already in the room. Rather than a lecture, it’s a facilitated peer exchange where you, the event professionals in attendance, are the subject matter experts. Together we’ll dig into what’s actually working across venue and destination selection, food and beverage waste, transportation and travel, materials and signage, supplier and contract language, and measuring and reporting results. We’ll also tackle the harder conversations: how to make the business case to clients or leadership, how to sustain momentum without a formal program, and how to avoid greenwashing.

    Come ready to share a success, a lesson learned, or a challenge you’re still working through. You’ll leave with practical ideas you can apply to your next event and a stronger network of peers committed to more responsible events.

    Participants will be able to:

    • Identify practical sustainability strategies suited to corporate, agency, independent, and institutional event settings
    • Apply peer-tested approaches to reduce waste, emissions, and resource use across the event lifecycle
    • Build a stronger case for sustainability with clients, stakeholders, or leadership
    • Connect with fellow organizers to continue exchanging ideas after the session

    Registration is capped at 60 participants so make sure to sign up early to reserve your spot!  This session is eligible for 1 clock hour towards their CEM recertification.

    Jody M. Shaw, CMP, CEM, PMP, MS, Prosci

    Jody M. Shaw, CMP, CEM, PMP, MS, Prosci

    Director of Learning Experiences

    IAEE

    Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects. 

    This session is eligible for 1 clock hours towards CEM Recertification. 

  • Includes Credits Includes a Live In-Person Event on 02/18/2027 at 10:30 AM (CST)

    This course is scheduled to take place at the Denver Convention Center on 2/18/27 from 8:30am – 3:00pm PT. It is part of CEM Week. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm PT. COURSE DESCRIPTION: A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.

    This course is scheduled to take place at the Denver Convention Center on 2/18/27 from 8:30am – 3:00pm PT. It is part of CEM Week. 

    There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 3:00pm PT. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    COURSE DESCRIPTION:

    A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation. 

    LEARNING OBJECTIVES:    

    After completing this course, the participant should be able to: 

    • Define elements of a successful floor plan
    • Analyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs
    • Identify factors that impact traffic flow on a floor plan to accommodate all populations of attendees
    • Identify the most common booths/stands used in a typical floor plan
    • Gain an understanding of safety protocols and procedures as they relate to floor plan development
    • Create a floor plan that incorporates the unique features of a venue or facility
    • Understand and evaluate technology options and tools to maximize, traffic flow, sales, and sponsorships
    • Identify various space assignment systems and how they affect the design of a floor plan
    • Analyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans
  • Includes Credits Includes a Live In-Person Event on 02/17/2027 at 10:30 AM (CST)

    This course is scheduled to take place at the Denver Convention Center on 2/17/27 from 8:30am - 3:00pm PT. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm PT. COURSE DESCRIPTION: Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.

    This course is scheduled to take place at the Denver Convention Center on 2/17/27 from 8:30am - 3:00pm PT. It is part of CEM Week.

    There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam, or taking the course as not part of the CEM program will end their day at 3:00pm PT.

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    COURSE DESCRIPTION:

    Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it. 

    LEARNING OBJECTIVES:

    After completing this course, the participant should be able to: 

    PART ONE: Security

    • List security components of site selection
    • Identify the security needs of exhibitions and events
    • Identify essential elements of a request for proposal for a security vendor
    • Evaluate security requests for proposal responses to hire a competent security contractor 

    PART TWO: Risk Management

    • Explain the principles of risk management as related to insurance coverage
    • List types of events and exhibition insurance
    • Explain the concept of event cancellation insurance
    • Generalize the importance of requiring certificates of insurance from exhibitors
    • Explore the concept of protecting against losses

    PART THREE: Crisis Management

    • Define a crisis and understand how to prepare for a variety of crises
    • Develop the basics of a crisis management plan
    • Identify various types of threats
    • Identify evaluation procedures for a crisis management plan