Are you a marketing professional seeking to unlock the power of sponsorship opportunities to drive your brand's visibility and growth? Do you want to maximize your marketing efforts by harnessing the potential of strategic partnerships with sponsors? Look no further - our upcoming Sponsorship Marketing Masterclass Series is tailor-made for individuals and organizations eager to master the art of sponsorship marketing. This three-part webinar series is designed to equip you with the knowledge, tools, and strategies needed to excel in leveraging sponsorships for your marketing initiatives and propel your career or business to new heights.

Presented by Founder and CEO, Paula Beadle of the Sponsorship Marketing Association it is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Attendees will explore emerging industry trends and strategies, master a proven sales process and enhanced presentation techniques, and discover frameworks for building a thriving career in sponsorship.

Through real-life case studies and valuable insights, participants will gain the expertise needed to enhance their sponsorship initiatives and cultivate successful partnerships. Whether you're a seasoned marketing professional or a curious learner, this transformative masterclass will equip you with the tools for greater success.

Embark on this educational journey with us and unlock the full potential of sponsorship marketing for your organization.

IAEE Specialty Webinar Series – Sponsorship Marketing Masterclass: PART 1 – NAVIGATING THE CURRENT SPONSORSHIP LANDSCAPE

8 May (12:00 PM – 1:00 PM CT | 10:00 AM – 11:00 AM PT | 1:00 PM – 2:00 PM ET)

IAEE Specialty Webinar Series – Sponsorship Marketing Masterclass: PART 2 – MASTERING THE ART OF SPONSORSHIP SALES

15 May (12:00 PM – 1:00 PM CT | 10:00 AM – 11:00 AM PT | 1:00 PM – 2:00 PM ET)

IAEE Specialty Webinar Series – Sponsorship Marketing Masterclass: PART 3 – BUILDING A THRIVING SPONSORSHIP CAREER 

22 May (12:00 PM – 1:00 PM CT | 10:00 AM – 11:00 AM PT | 1:00 PM – 2:00 PM ET)

This is a 3-part series of webinars relevant to industry professionals  who want to develop their marketing and sponsorship knowledge for greater success.

Get the best bang for your buck! Sign up and purchase the full series of 3 at a discounted rate (Members $99 | Non-Members $149).  Are you only interested in attending one topic? No problem, each course is offered as an individual webinar at the regular price (Members $49 | Non-Members $69).

To register for individual courses only, go to the specific webinar listing and title. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings for as long as you want!

Each webinar is eligible for 1 clock hour and the series is eligible for 3 clock hours.

 

Paula Beadle, Founder & CEO, Sponsorship Marketing Asssocation

Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.

As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.

In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.

In today's fiercely competitive job market, retaining top talent has become a strategic imperative. With seasoned professionals transitioning into retirement, the demand for upskilling and advancement is higher than ever among Young Professionals and Emerging Leaders. Are you and your organization ready to meet these evolving needs? Take charge of your career trajectory and skill development to thrive in this dynamic landscape.

Ensuring a seamless transition and sustaining business success requires robust succession planning. Taking control of your professional journey is key to positioning yourself for success and recognition. This is where Clarity Driven Leadership steps in.

This transformative webinar series empowers individuals with the essential skills, clarity, and vision to embark on an authentic leadership journey, propelling businesses forward. Join us for a 3-part IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: Clarity Driven Leadership, led by the renowned Debbie Peterson, CSP, Career & Leadership Consultant.

Debbie's proven track record yields participants with a heightened focus, amplified momentum, and a surge of motivation. Her programs seamlessly translate intention into action, providing practical steps for immediate implementation. Elevate your business, career, and leadership goals with this invaluable opportunity brought to you by IAEE and Debbie Peterson.

Course Offerings:

IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 1 – Clarity from Within

4 April (10:30 AM – 11:30 AM CT | 8:30 AM – 10:30 AM PT | 11:30 AM – 12:30 PM ET)

• Articulate your Career and Leadership Values and leverage them to create more fulfillment in your work.
• Play to your strengths as a more authentic leader in your industry.
• Make better decisions about what is truly important to you so you can stop chasing everything!

IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 2 – Clarity on Your Leadership Path: A Roadmap for Success

18 April (10:30 AM – 11:30 AM CT | 8:30 AM – 10:30 AM PT | 11:30 AM – 12:30 PM ET)

• Articulate what the next level is in your career and leadership.
• Develop a roadmap that guides you with the next steps to take to get there!
• Leverage the power of people to shortcut your progress and success.

IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 3 - Clarity Driven Communication

2 May (10:30 AM – 11:30 AM CT | 8:30 AM – 10:30 AM PT | 11:30 AM – 12:30 PM ET)

• Understand what your communication style is and how you can be more effective with other styles.
• Discover what gets in the way of good communication, and you being able to get the result you want.
• Utilize a tool to connect and build rapport with absolutely anyone!

This is a 3-part series of webinars relevant to emerging leaders who want to develop their leadership skills and create a career path for success.

Get the best bang for your buck! Sign up and purchase the full series of 3 at a discounted rate (Members $99 | Non-Members $149).  Are you only interested in attending one topic? No problem, each course is offered as an individual webinar at regular price (Members $40| Non-Members $55).

To register for individual courses only, go to the specific webinar listing and title. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings for as long as you want!

Each webinar is eligible for 1 clock hour and the series is eligible for 3 clock hours.

Debbie Peterson, CSP, Leadership Consultant and Speaker, Getting to Clarity, LLC

Meet Debbie Peterson, a dynamic speaker and consultant who helps her audiences and clients make a clear impact in their careers, businesses, and lives. Through her speaking and consulting business, Debbie travels the country, empowering professionals with the tools and strategies to go all in on who they are, what they do, and how they consistently show up to make a bigger impact in their leadership and life!

As a result of Debbie's Clear Impact programming, participants consistently report increased focus, momentum, and motivation to translate their vision into action. Her expertise is further showcased in the 'Getting to Clarity' Podcast, where Debbie offers invaluable insights and practical strategies. These resources are designed for busy leaders looking to create more success in their leadership with less sacrifice in their lives.

In addition to her speaking and consulting business, Debbie is an accomplished author with her book Clarity: How Smart Professionals Create Career Success on Their Terms. She is a professional member of the National Speakers Association and proudly earned the Certified Speaking Professional Designation in 2023, an achievement earned by 17% of professional speakers worldwide. She is also a certified trainer of Neurolinguistic Programming (NLP) and a student of Huna.

When she's not empowering others to make a bigger impact on what’s most important, Debbie can be found boycotting winter and chasing sunshine from Pennsylvania to Florida each year with her husband, Tom.

Our world keeps changing and evolving, and thus our clients and their buying needs are changing, too. In many ways, we are all doing business somewhat differently in the post-pandemic recovery. Things you did before the pandemic may not be working like they did before. With expectations for success increasing on salespeople everywhere, it’s a great time for sales “strength and conditioning!”

Let’s examine the changes and dynamics of the buyers that impact your business, your sales efforts, and your biggest challenges you must overcome to produce results. This exciting webinar series will help identify the necessary fundamentals, the need for creativity and the components necessary for successful selling habits.

We’ve teamed up with sales, leadership, and performance expert Gary Hernbroth of Training for Winners to bring you a 3-part IAEE Special Webinar Series titled, “Sales Strategies & Solutions.” These webinars are designed to bring you helpful sales coaching and useful recommendations for further developing your sales knowledge, strengthening your negotiation skills, and crafting your sales approach for overall success.  The series follows a chronological order of content and steps and each webinar leads off the previous one in a continual process.

Course Offerings:

IAEE Specialty Webinar Series for Sales Professionals on Sales Strategies & Solutions, PART 1 - Working Your Sales Funnel: Sales Prospecting and Follow Up  

10 May (1:00 PM – 2:00 PM CT | 11:00 AM – 12:00 PM PT | 2:00 PM – 3:00 PM ET)

• Understand your Sales Funnel and how important it is to your success.
• Understanding where your best business resides; “fish where the fish are.”
• Recognize leads with the most potential and key prospecting tips to get the process moving.

IAEE Specialty Webinar Series on Sales Strategies & Solutions, PART 2 – Selling Smart Against Your Competition: Sales Negotiation Solutions That Work 
17 May (1:00 PM – 2:00 PM CT | 11:00 AM – 12:00 PM PT | 2:00 PM – 3:00 PM ET)

• Learn the importance of Alliance Partners and bringing resources together in the sales process.
• Look at the sales process from the customers’ eyes: How do they see it? What do they want/need/expect? WIIFM? What are their pet peeves? What could derail the sale?
• Differentiate between Consultative Selling vs. Commodity Selling: The lost art of being a trusted advisor rather than an order-taker.
• Build your listening skills, ask the right questions, and overcome objections.

IAEE Specialty Webinar Series on Sales Strategies & Solutions, PART 3 – Bringing It All Together: Helping Your Customers to Say “Yes”

24 May (1:00 PM – 2:00 PM CT | 11:00 AM – 12:00 PM PT | 2:00 PM – 3:00 PM ET)

• Optimize your product or service vs. your competition and understanding “Gap Selling.”
• Positioning your prospects for negotiation so that both sides “win.”
• Find the best use for technology such as: CRM systems, Vidyard, Greencube and LinkedIn, etc. 

These courses are offered as individual webinars (Members $35 | Non-Members $55) or you can purchase the full series at a discounted rate (Members $99 | Non-Members $149).

To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!

These sessions/courses/webinars are eligible for 1 clock hour each towards CEM recertification. 

For the full series you will receive 3 CE clock hours once the series is attended and completed in full.

Gary Hernbroth, Founder & Chief Motivating Officer, Training for Winners

Gary Hernbroth is an inspiring and transformative professional speaker, trainer, and business coach, infusing a sense of fun and action into his motivational approach with his clients for over 26 years.

Gary’s clients have tabbed him as their "strength and conditioning coach" to describe his impact on their respective organizations, their sales efforts and overall team performance. They hire Gary because he invigorates people and helps them kick up their games. 

His positive impact is felt by many, illustrated by the fact that he was recently selected by Connect Meetings as one of the “Top 15 over 50 Professionals in the Meetings Industry." 

Sparked by the spirit of hospitality after 17 successful and colorful years in the luxury hospitality business in sales and operations leadership roles, Gary founded Training for Winners in 1995. He quickly built his national reputation as a straight-talking coach who impacts organizations of all sizes and types across many diverse industries.

His A-list of clients includes associations, companies, hospitality firms, high-tech, public sector, clubs, universities, convention facilities and wineries, to name a few. Brands such as The PGA TOUR, Disney, Genentech, Marriott, MPI and PCMA have called on Gary to help them find that extra gear. He is a tireless champion in the industry for finding ways to help buyers, sellers and teams work together better.

You Spoke, IAEE Listened!

Based off a recent survey of member needs, IAEE is offering a NEW Webinar Series focused on event planning essentials, designed for event professionals, or show organizers who want to learn more.

Whether you need to acquire knowledge in just one area or all, we’ve got something for everyone!

WEBINAR COURSE OFFERINGS:
• Hotel Contracts 101 and Negotiations – 19 MAY (10:30-11:30 AM CT)
• Event Design and Strategy – 9 JUNE (10:30-11:30 AM CT)
• Event AV and General Session Production Essentials – 23 JUNE (10:30-11:30 AM CT)
• F & B Essentials: Ways to Dazzle Your Attendees with Convention Food Services – 14 JULY (10:30-11:30 AM CT)
• Speaker Management Essentials and Best Practices – 11 AUGUST ((10:30-11:30 AM CT)
• RFPs and Site Selection Essentials: Insights from a Panel of Industry Experts – 18 AUGUST (10:30-11:30 AM CT)

These courses are offered as individual webinars (Members $25 | Non-Members $49) or you can purchase the full series at a discounted rate (Members $99 | Non-Members $149).

To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!

These sessions/courses/webinars are eligible for 1 clock hour each towards CEM recertification. For the full series you will receive 6 CE clock hours once the series is attended and completed in full.

Hotel Contracts 101 and Negotiations – Presented by Barbara Dunn – Partner with Barnes and Thornburg

Event Design and Strategy – Presented by Kristin Malek, Ph.D., Assistant Professor, Event Management Extension Specialist, University of Nebraska - Lincoln

Event AV and General Session Production Essentials – Presented by David Grindle - Executive Director, United States Institute for Theater Technology Inc (USITT)

F & B Essentials – Presented by Thomas Whelan, Director of Banquets, Boston Convention and Exhibition Center and John B Hynes Veteran Memorial Convention Center

Speaker Management Best Practices – Presented by Marsha Flanagan, M.Ed., CEM, Vice President of Learning Experiences, IAEE and Stacy Powers, M.S., Senior Education Manager, IAEE

RFPs and Site Selection – Presented by the Contracting and Sourcing Team at MCI USA: Jason Ware, Vice President of Convention Housing Operations and Contracting, 

Jennifer Gustafson, Sr. Contracting Executive, Erica White, CMM, CMP, CRME, Sourcing Executive and Terrence Leap, Sourcing Manager