IAEE大师系列证书：赞助营销：掌握赞助销售的艺术（系列3之2） (IAEE Master Series Certificate: Sponsorship Marketing: MASTERING THE ART OF SPONSORSHIP SALES (Part 2 in a Series of 3)
Recorded On: 05/15/2025
立即注册完整折扣系列课程！此IAEE大师系列证书课程仅限IAEE会员专享，售价99美元。
本系列网络研讨会共三部分，由备受尊敬的赞助营销协会创始人兼首席执行官Paula Beadle主讲，精心设计，旨在提供全面的知识和切实可行的策略，助您最大限度地利用赞助营销机会。
掌握系统化的方法，以更高的效率和影响力获得宝贵的合作伙伴关系。本次课程将深入剖析一套行之有效的九步销售流程，该流程不仅简化了客户获取流程，还能揭示真正驱动赞助商决策的因素。学员将学习如何打造引人入胜的价值主张，并提升演讲技巧，将普通的推介转化为能够引起决策者共鸣的强大机会。
参加本次课程后，您将能够：
实施一套行之有效的九步销售流程，实现高效的客户获取
识别并利用影响赞助商决策的关键价值驱动因素
通过提升沟通技巧，进行引人入胜的演讲
无法参加本次课程？您仍然可以注册并获取录像！
完成本次课程后，可获得 1 个学时，用于 CEM 再认证。
成功完成 IAEE 大师系列证书：赞助营销课程的所有课程和组成部分后，可获得 3 个学时，用于 CEM 再认证。
Register for Full Discounted Series Here this IAEE Master Series Certificate is exclusively available for IAEE Members $99.
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.
Navigate a systematic approach to securing valuable partnerships with greater efficiency and impact. This session breaks down a proven 9-step sales process that streamlines acquisition while uncovering what truly motivates sponsors' decision-making. Participants will learn how to craft compelling value propositions and elevate their presentation skills to transform standard pitches into powerful opportunities that resonate with decision-makers.
After participating in this session, you will be able to:
- Implement a proven 9-step sales process designed for effective acquisition
- Identify and leverage the key value drivers that influence sponsor decision-making
- Deliver compelling presentations by elevating your communication skills
Can’t make the date? You can still register and get access to the recordings!
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
Paula Beadle
CEO & Founder
Sponsorship Marketing Association
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
完成此特定课程后，可获得 1 个学时，用于 CEM 再认证。
成功完成 IAEE 大师系列证书：赞助营销课程的所有课程和组成部分后，可获得 3 个学时，用于 CEM 再认证。
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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