IAEE大师系列证书：赞助营销：驾驭当前的赞助格局（第一部分） (IAEE Master Series Certificate: Sponsorship Marketing: NAVIGATING THE CURRENT SPONSORSHIP LANDSCAPE (Part 1)
Recorded On: 05/08/2025
立即注册完整折扣系列课程！IAEE 大师系列证书课程共三期，IAEE 会员专享价 99 美元。
本系列网络研讨会由赞助营销协会 (Sponsorship Marketing Association) 创始人兼首席执行官 Paula Beadle 主讲，内容丰富，精心设计，旨在提供全面的知识和切实可行的策略，帮助您最大限度地利用赞助营销机会。
探索不断发展的赞助领域及其对当今专业人士的意义。本次课程将揭示最新的行业趋势、创新方法以及不断变化的预期，这些都在重塑企业获取和利用赞助的方式。参与者将获得将赞助定位为强有力的增长战略的实用见解，并探索前瞻性的方法，从而在这个竞争激烈的市场中保持领先地位。
参加本次课程后，您将能够：
- 识别影响赞助机会的当前行业趋势和市场动态
- 了解如何将赞助定位为企业的战略增长驱动力
- 制定前瞻性策略，保持创新领先地位
无法参加本次课程？您仍然可以注册并获取录像！
完成本次课程后，可获得 1 个学时，用于 CEM 再认证。
成功完成 IAEE 大师系列证书：赞助营销课程的所有课程和组成部分后，可获得 3 个学时，用于 CEM 再认证。
Register for Full Discounted Series Here for all 3 this IAEE Master Series Certificate is exclusively available for IAEE Members $99
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.
Explore the evolving world of sponsorships and what it means for today's professionals. This session reveals the latest industry trends, innovative approaches, and changing expectations that are reshaping how organizations secure and leverage sponsorships. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
After participating in this session, you will be able to:
- Identify current industry trends and market dynamics shaping sponsorship opportunities
- Understand how to position sponsorship as a strategic growth driver for organizations
- Develop forward-thinking strategies to stay at the cutting-edge of innovation
Can’t make the date? You can still register and get access to the recordings!
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
Paula Beadle
CEO & Founder
Sponsorship Marketing Association
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
完成此特定课程后，可获得 1 个学时，用于 CEM 再认证。
成功完成 IAEE 大师系列证书：赞助营销课程的所有课程和组成部分后，可获得 3 个学时，用于 CEM 再认证。
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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