IAEE大师系列证书:销售策略与解决方案,战胜竞争对手:行之有效的销售谈判方案(第二部分) (IAEE Master Series Certificate: Sales Strategies & Solutions, Selling Smart Against Your Competition: Sales Negotiation Solutions That Work (Part 2)
Recorded On: 05/17/2023
我们的世界不断变化发展,因此我们的客户及其购买需求也在不断变化。在后疫情时代的复苏中,我们开展业务的方式在很多方面都发生了改变。疫情前行之有效的方法可能不再奏效。随着各地销售人员对成功的期望日益提高,现在正是提升销售能力的绝佳时机!
让我们一起来探讨影响您业务、销售工作以及您必须克服的最大挑战的买家变化和动态,从而取得理想的业绩。本次精彩的网络研讨会系列将帮助您掌握必要的销售基础知识、激发创造力,并了解成功销售习惯的必要要素。
我们与销售、领导力和绩效专家、Training for Winners 的 Gary Hernbroth 合作,为您带来 IAEE 大师系列认证课程的三部分:销售策略与解决方案,以及如何巧妙地战胜竞争对手。本次课程是三节系列课程中的第二节,旨在为您提供实用的销售指导和建议,帮助您进一步提升销售知识、增强谈判技巧,并打造完善的销售策略,从而取得全面成功。本系列课程按时间顺序展开,每节课都以前一节课为基础,循序渐进。
IAEE 大师系列认证:销售策略与解决方案,战胜竞争对手:行之有效的销售谈判方案(第二部分)
学习目标:
了解联盟伙伴的重要性,以及如何在销售过程中整合资源。
从客户的角度审视销售流程:他们如何看待销售?他们想要什么/需要什么/期望什么?他们能从中获得什么?他们最反感的是什么?哪些因素可能导致销售失败?
区分顾问式销售和商品式销售:重拾成为值得信赖的顾问而非订单接收者的艺术。
提升您的倾听技巧,提出正确的问题,并克服异议。
本次网络研讨会是面向销售专业人士的三场系列专题研讨会的第二部分,旨在帮助他们提升销售技能和业绩。
IAEE 大师系列证书:销售策略与解决方案,助您在竞争中脱颖而出,成为销售高手。此系列研讨会仅限 IAEE 会员参加。会员可享受 99 美元的优惠价格购买全部三场研讨会。
无法参加研讨会?您仍然可以注册并观看录像!
成功完成所有课程后,IAEE 大师系列证书:销售策略与解决方案,助您在竞争中脱颖而出,可获得 3 个学时,用于 CEM 再认证。
Our world keeps changing and evolving, and thus our clients and their buying needs are changing, too. In many ways, we are all doing business somewhat differently in the post-pandemic recovery. Things you did before the pandemic may not be working like they did before. With expectations for success increasing on salespeople everywhere, it’s a great time for sales “strength and conditioning!”
Let’s examine the changes and dynamics of the buyers that impact your business, your sales efforts, and your biggest challenges you must overcome to produce results. This exciting webinar series will help identify the necessary fundamentals, the need for creativity and the components necessary for successful selling habits.
We’ve teamed up with sales, leadership, and performance expert Gary Hernbroth of Training for Winners to bring you a 3-part IAEE Master Series Certificate: Sales Strategies & Solutions, Selling Smart Against Your Competition. This session is the 2nd in the series of 3 sessions which are designed to bring you helpful sales coaching and useful recommendations for further developing your sales knowledge, strengthening your negotiation skills, and crafting your sales approach for overall success. The series follows a chronological order of content and steps and each webinar leads off the previous one in a continual process.
IAEE Master Series Certificate: Sales Strategies & Solutions, Selling Smart Against Your Competition: Sales Negotiation Solutions That Work (Part 2)
Learning Objectives:
- Learn the importance of Alliance Partners and bringing resources together in the sales process.
- Look at the sales process from the customers’ eyes: How do they see it? What do they want/need/expect? WIIFM? What are their pet peeves? What could derail the sale?
- Differentiate between Consultative Selling vs. Commodity Selling: The lost art of being a trusted advisor rather than an order-taker.
- Build your listening skills, ask the right questions, and overcome objections.
This webinar is Part 2 of a series of 3 specialty webinars relevant to sales professionals who want to learn more about strengthening and conditioning their sales skills and performance.
This IAEE Master Series Certificate: Sales Strategies & Solutions, Selling Smart Against Your Competition is exclusively available to IAEE members. Purchase the full series of three webinars at a discounted rate Members $99.
Can’t make the date? You can still register and get access to the recordings!
IAEE Master Series Certificate: Sales Strategies & Solutions, Selling Smart Against Your Competition is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components
Gary Hernbroth
Founder & Chief Motivation Officer
Training for Winners
Gary Hernbroth is an inspiring and transformative professional speaker, trainer, and business coach, infusing a sense of fun and action into his motivational approach with his clients for over 26 years.
Gary’s clients have tabbed him as their "strength and conditioning coach" to describe his impact on their respective organizations, their sales efforts and overall team performance. They hire Gary because he invigorates people and helps them kick up their games.
His positive impact is felt by many, illustrated by the fact that he was recently selected by Connect Meetings as one of the “Top 15 over 50 Professionals in the Meetings Industry."
Sparked by the spirit of hospitality after 17 successful and colorful years in the luxury hospitality business in sales and operations leadership roles, Gary founded Training for Winners in 1995. He quickly built his national reputation as a straight-talking coach who impacts organizations of all sizes and types across many diverse industries.
His A-list of clients includes associations, companies, hospitality firms, high-tech, public sector, clubs, universities, convention facilities and wineries, to name a few. Brands such as The PGA TOUR, Disney, Genentech, Marriott, MPI and PCMA have called on Gary to help them find that extra gear. He is a tireless champion in the industry for finding ways to help buyers, sellers and teams work together better.
IAEE 大师系列证书:销售策略与解决方案,巧妙地战胜竞争对手,在成功完成所有课程内容后,可获得 3 个 CEM 再认证学时。
IAEE Master Series Certificate: Sales Strategies & Solutions, Selling Smart Against Your Competition is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

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