IAEE大师系列证书：为大脑而设计——记忆设计（第二部分） (IAEE Master Series Certificate: Design For The Brain: Designing For Memory (Part 2)

IAEE 大师系列证书课程：《为大脑而设计：记忆导向型设计》旨在帮助会展专业人士更好地理解人们如何体验活动，以及设计决策如何在实体与虚拟环境中影响参与度、记忆留存和情感联结。本系列课程聚焦于实用且以体验为导向的设计策略，将关于注意力、记忆和社交互动的研究成果转化为现实会展场景中的具体应用。本次课程作为该系列的一部分，将重点探讨“为记忆而设计：打造令人刻骨铭心的活动”。尽管各类活动往往传递着海量信息，但其中大部分内容在活动结束后不久便会被遗忘。本课程将深入探讨记忆的形成机制，以及活动设计如何助力参与者对关键信息、精彩瞬间及整体体验的记忆留存与回溯。学员将共同探索课程结构、叙事手法、信息重复及感官线索如何影响记忆，并学习如何设计出能够确保重要信息在活动结束后依然令人印象深刻的体验。

学习目标
1. 区分“即时参与度”与“长期记忆留存”之间的差异。
2. 识别有助于信息留存与记忆回溯的设计要素。
3. 运用相关技巧来强化记忆效果，且无需增加内容总量。
4. 在课程环节、展陈设计及整体体验中植入“记忆锚点”。课程中将穿插融入“记忆锚定式微休息”环节，以此在实践层面演示具体的记忆留存策略。

IAEE 大师系列证书课程：《为大脑而设计：会展设计》在学员成功完成所有课程环节后，可计入 3 个学时（Clock Hours），用于申请 CEM 认证的续期。此外，学员还将获颁结业证书。如需注册本系列完整的 3 期虚拟课程：会员价 $99 | 非会员价 $149。

IAEE Master Series Certificate: Design For The Brain: Designing for Memory is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications. This session is the series and will focus on Designing for Memory: Creating Events People Actually Remember. While events often deliver large volumes of information, much of it is forgotten shortly after the experience ends. This session focuses on how memory is formed and how event design can support recall of key messages, moments, and experiences. Participants will explore how session structure, storytelling, repetition, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself.  

Learning Objectives  
1. Distinguish between engagement and long-term memory  
2. Identify design elements that support retention and recall  
3. Apply techniques that strengthen memory without increasing content volume  
4. Build memory anchors into sessions, exhibits, and experiences Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice. 

IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. In addition participants will receive a certificate of completion. To register for the full virtual 3-part series Members $99 | Non-Members $149.

IAEE 大师系列证书课程《面向大脑的活动设计》（Event Design For The Brain），在成功完成所有课程环节后，可计入 3 个学时，用于 CEM 资格再认证。

IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

请下载演示文稿资料，以便在会议期间同步跟随。

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。 

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese. 

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.