IAEE 大师系列证书课程：《面向大脑的活动设计》（由 Lisa Schulteis 主讲）旨在帮助活动与展览专业人士更好地理解人们是如何体验活动的，以及设计决策如何在实体与虚拟环境中影响参与度、记忆留存率及人际联结。本场课程是该三部曲系列的首场，重点聚焦于“注意力”这一主题。在现代活动环境中，注意力资源是有限的，且极易受到干扰。本场课程将深入探讨人们如何处理信息及分配注意力，并揭示活动设计决策是如何在整个体验过程中直接影响参与度的。学员将学习如何减轻认知负荷、优化环节流程，以及如何在不增加额外内容或复杂性的前提下，设计出有助于维持持续注意力的活动议程与环境。

在现代活动环境中，注意力资源是有限的，且极易受到干扰。本场课程将深入探讨人们如何处理信息及分配注意力，并揭示活动设计决策是如何在整个体验过程中直接影响参与度的。学员将学习如何减轻认知负荷、优化环节流程，以及如何在不增加额外内容或复杂性的前提下，设计出有助于维持持续注意力的活动议程与环境。

学习目标
1. 阐释注意力在实体及虚拟活动场景中的运作机制。
2. 识别那些容易削弱注意力与参与度的常见活动设计选择。
3. 运用实用的策略来辅助维持持续的注意力。
4. 设计出能够兼顾刺激与放松（即“恢复”）的活动议程与环节。课程全程将穿插设置“微休息”环节，以此作为范例，实时演示如何运用设计手段来辅助维持注意力。

IAEE 大师系列证书课程：《面向大脑的活动设计》在学员成功完成所有课程环节后，可计入 3 个学时（Clock hours），用于 CEM 认证的续期申请。此外，学员还将获颁结业证书。如需注册参加完整的虚拟三部曲系列课程：会员价 $99 | 非会员价 $149。

IAEE Master Series Certificate: Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. This session is the first in the 3-part series and is focused on the topic of attention. Attention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload, improve session flow, and design agendas and environments that support sustained attention without adding more content or complexity.

Attention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload, improve session flow, and design agendas and environments that support sustained attention without adding more content or complexity.  

Learning Objectives
1. Explain how attention functions in live and virtual event settings  
2. Identify common event design choices that reduce focus and engagement  
3. Apply practical strategies to support sustained attention  
4. Design agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time. 

IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. In addition participants will receive a certificate of completion. To register for the full virtual 3-part series Members $99 | Non-Members $149.

IAEE 大师系列证书课程《面向大脑的活动设计》（Event Design For The Brain），在成功完成所有课程环节后，可计入 3 个学时，用于 CEM 资格再认证。

IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

请下载演示文稿资料，以便在会议期间同步跟随。

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。 

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese. 

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

IAEE 大师系列证书课程：《为大脑而设计：记忆导向型设计》旨在帮助会展专业人士更好地理解人们如何体验活动，以及设计决策如何在实体与虚拟环境中影响参与度、记忆留存和情感联结。本系列课程聚焦于实用且以体验为导向的设计策略，将关于注意力、记忆和社交互动的研究成果转化为现实会展场景中的具体应用。本次课程作为该系列的一部分，将重点探讨“为记忆而设计：打造令人刻骨铭心的活动”。尽管各类活动往往传递着海量信息，但其中大部分内容在活动结束后不久便会被遗忘。本课程将深入探讨记忆的形成机制，以及活动设计如何助力参与者对关键信息、精彩瞬间及整体体验的记忆留存与回溯。学员将共同探索课程结构、叙事手法、信息重复及感官线索如何影响记忆，并学习如何设计出能够确保重要信息在活动结束后依然令人印象深刻的体验。

学习目标
1. 区分“即时参与度”与“长期记忆留存”之间的差异。
2. 识别有助于信息留存与记忆回溯的设计要素。
3. 运用相关技巧来强化记忆效果，且无需增加内容总量。
4. 在课程环节、展陈设计及整体体验中植入“记忆锚点”。课程中将穿插融入“记忆锚定式微休息”环节，以此在实践层面演示具体的记忆留存策略。

IAEE 大师系列证书课程：《为大脑而设计：会展设计》在学员成功完成所有课程环节后，可计入 3 个学时（Clock Hours），用于申请 CEM 认证的续期。此外，学员还将获颁结业证书。如需注册本系列完整的 3 期虚拟课程：会员价 $99 | 非会员价 $149。

IAEE Master Series Certificate: Design For The Brain: Designing for Memory is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications. This session is the series and will focus on Designing for Memory: Creating Events People Actually Remember. While events often deliver large volumes of information, much of it is forgotten shortly after the experience ends. This session focuses on how memory is formed and how event design can support recall of key messages, moments, and experiences. Participants will explore how session structure, storytelling, repetition, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself.  

Learning Objectives  
1. Distinguish between engagement and long-term memory  
2. Identify design elements that support retention and recall  
3. Apply techniques that strengthen memory without increasing content volume  
4. Build memory anchors into sessions, exhibits, and experiences Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice. 

IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. In addition participants will receive a certificate of completion. To register for the full virtual 3-part series Members $99 | Non-Members $149.

IAEE 大师系列证书课程《面向大脑的活动设计》（Event Design For The Brain），在成功完成所有课程环节后，可计入 3 个学时，用于 CEM 资格再认证。

IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

请下载演示文稿资料，以便在会议期间同步跟随。

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。 

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese. 

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

IAEE 大师系列证书课程：《为大脑而设计：连接导向的设计》是该系列课程的第三讲。在成功的活动中，“连接”居于核心地位。本课程将探讨人们如何感知社交环境，以及活动设计如何影响参与者之间的信任感、舒适度与参与意愿。学员将学习活动布局、引导方式、节奏把控及互动设计等要素，如何影响参会者是否感到被接纳、投入及乐于参与，并了解这些因素如何共同塑造活动的整体成效。

学习目标

• 理解社交环境如何影响参与度与信任感
• 识别常见活动设计选择所造成的互动障碍
• 设计能够促进建立有意义连接的体验
• 运用包容性策略，以适应并支持不同的参与风格。课程中将穿插以“连接”为导向的微型休息环节，旨在示范互动技巧并引导学员进行反思。

IAEE 大师系列证书课程：《活动销售与赞助》——在成功完成本课程的所有环节后，学员可获得 3 个学时，计入 CEM 认证续期的学分要求中。

如需注册完整的 3 讲系列线上课程：会员价 $99 | 非会员价 $149。
无法按时参加直播？您依然可以注册报名，获取课程录像的观看权限；您可以根据自身职业发展的日程安排，在任何方便的时间点进行点播学习。

IAEE Master Series Certificate: Design For The Brain: Design For Connection is the third session in the series. Connection is central to successful events. This session explores how people experience social environments and how event design influences trust, comfort, and participation. Participants will learn how layout, facilitation, pacing, and interaction design affect whether attendees feel included, engaged, and willing to participate, and how these factors shape overall event outcomes.  

Learning Objectives  

• Understand how social environments influence engagement and trust  
• Identify barriers to interaction created by common event design choices  
• Design experiences that encourage meaningful connection  
• Apply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection.

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

To register for the full virtual 3-part series Members $99 | Non-Members $149.
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey. 

成功完成所有课程环节后，IAEE 大师系列证书课程《活动销售与赞助》可计入 3 个学时，用于 CEM 资格再认证。

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

请下载演示文稿资料，以便在会议期间同步跟随。

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。 

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese. 

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.