IAEE 大师系列证书：为大脑而设计——设计以吸引注意力（第一部分）( IAEE Master Series Certificate: Design for the Brain: Designing For Attention (Part 1)

IAEE 大师系列证书课程：《面向大脑的活动设计》（由 Lisa Schulteis 主讲）旨在帮助活动与展览专业人士更好地理解人们是如何体验活动的，以及设计决策如何在实体与虚拟环境中影响参与度、记忆留存率及人际联结。本场课程是该三部曲系列的首场，重点聚焦于“注意力”这一主题。在现代活动环境中，注意力资源是有限的，且极易受到干扰。本场课程将深入探讨人们如何处理信息及分配注意力，并揭示活动设计决策是如何在整个体验过程中直接影响参与度的。学员将学习如何减轻认知负荷、优化环节流程，以及如何在不增加额外内容或复杂性的前提下，设计出有助于维持持续注意力的活动议程与环境。

在现代活动环境中，注意力资源是有限的，且极易受到干扰。本场课程将深入探讨人们如何处理信息及分配注意力，并揭示活动设计决策是如何在整个体验过程中直接影响参与度的。学员将学习如何减轻认知负荷、优化环节流程，以及如何在不增加额外内容或复杂性的前提下，设计出有助于维持持续注意力的活动议程与环境。

学习目标
1. 阐释注意力在实体及虚拟活动场景中的运作机制。
2. 识别那些容易削弱注意力与参与度的常见活动设计选择。
3. 运用实用的策略来辅助维持持续的注意力。
4. 设计出能够兼顾刺激与放松（即“恢复”）的活动议程与环节。课程全程将穿插设置“微休息”环节，以此作为范例，实时演示如何运用设计手段来辅助维持注意力。

IAEE 大师系列证书课程：《面向大脑的活动设计》在学员成功完成所有课程环节后，可计入 3 个学时（Clock hours），用于 CEM 认证的续期申请。此外，学员还将获颁结业证书。如需注册参加完整的虚拟三部曲系列课程：会员价 $99 | 非会员价 $149。

IAEE Master Series Certificate: Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. This session is the first in the 3-part series and is focused on the topic of attention. Attention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload, improve session flow, and design agendas and environments that support sustained attention without adding more content or complexity.

Attention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload, improve session flow, and design agendas and environments that support sustained attention without adding more content or complexity.  

Learning Objectives
1. Explain how attention functions in live and virtual event settings  
2. Identify common event design choices that reduce focus and engagement  
3. Apply practical strategies to support sustained attention  
4. Design agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time. 

IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. In addition participants will receive a certificate of completion. To register for the full virtual 3-part series Members $99 | Non-Members $149.

IAEE 大师系列证书课程《面向大脑的活动设计》（Event Design For The Brain），在成功完成所有课程环节后，可计入 3 个学时，用于 CEM 资格再认证。

IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

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观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。 

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To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese. 

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.