IAEE Event Tech Demo Day: Driving Engagement Through Smart Technologies: ShowCycle

Recorded On: 05/19/2026

Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.

Every event app promises engagement. None deliver it, because asking attendees to download, learn, and use yet another app is where engagement goes to die. And even when it works, it gets uninstalled shortly after the show ends, taking every connection with it. ShowCycle is preparing to unveil a fundamentally different approach: one that puts show floor engagement inside the tools attendees and exhibitors already live in every day. No new app. No adoption problem. And unlike anything else on the market, relationships built on the show floor don't have to disappear when the badges come off. Join us at Demo Day for the live debut of a solution built on a simple premise: the best event app is the one people are already using.

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.

Wayne Crawford

VP of Business Development

Show Cycle

Wayne Crawford, CEM serves as the VP of Business Development at ShowCycle. He is a 30+ year veteran of the events space and has held executive and sales leadership positions with numerous top 100 events, including the Consumer Electronics Shows, the National Association of Broadcasters Show and the JCK Jewelry Show. He has managed and launched successful events of all shapes and sizes in more than a dozen vertical markets.Wayne’s experience also includes extensive experience in the event technology space, where he currently heads sales and customer success with ShowCycle. He also led revenue and growth efforts at a2z, Inc., and Core-apps/Community Brands which eventually led to acquisition. Wayne also launched a successful consultancy, Wayne Manor Group LLC, which focused on sales and revenue optimization using Salesforce CRM and various event technology and AMS platforms.