Certificado de la Serie Maestra del IAEE: Marketing de Patrocinio: CÓMO CONSTRUIR UNA CARRERA DE PATROCINIO PROSPERADA (Parte 3 de una serie de 3) (IAEE Master Series Certificate: Sponsorship Marketing: BUILDING A THRIVING SPONSORSHIP CAREER (Part 3)

Recorded On: 05/22/2025

Inscríbete aquí para la serie completa con descuento para las 3 sesiones. Este Certificado de la Serie Maestra de la IAEE: Marketing de Patrocinio está disponible exclusivamente para miembros de la IAEE por $99.

Esta dinámica serie de seminarios web de tres partes, dirigida por la prestigiosa fundadora y directora ejecutiva de la Asociación de Marketing de Patrocinio, Paula Beadle, está meticulosamente diseñada para brindar conocimientos integrales y estrategias prácticas para maximizar las oportunidades de marketing de patrocinio.

Descubre las bases personales necesarias para el éxito a largo plazo en la profesión del patrocinio. Esta sesión proporciona marcos prácticos para establecer metas significativas e implementar planes estratégicos de carrera. Los participantes explorarán los cambios de mentalidad y los hábitos diarios que impulsan un rendimiento excepcional, junto con estrategias prácticas para construir una trayectoria profesional gratificante y sostenible en el dinámico mundo de los patrocinios.

Después de participar en esta sesión, podrás:

  • Establecer metas significativas y crear planes de implementación viables
  • Cultivar la mentalidad y los hábitos diarios que impulsan un rendimiento excepcional
  • Dominar estrategias probadas para construir una carrera exitosa y sostenible en el patrocinio

¿No puedes asistir? ¡Aún puedes registrarte y acceder a las grabaciones! Esta sesión específica otorga 1 hora para la recertificación CEM una vez completada.

El Certificado de la Serie Maestra IAEE: Marketing de Patrocinio otorga 3 horas para la recertificación CEM tras completar con éxito todas las sesiones y componentes.


Register for Full Discounted Series Here for all 3 sessions. This IAEE Master Series Certificate: Sponsorship Marketing is exclusively available for IAEE Members $99.

This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.

Discover the personal foundations needed for long-term success in the sponsorship profession. This session provides actionable frameworks for setting meaningful goals and implementing strategic career plans. Participants will explore the mindset shifts and daily habits that drive exceptional performance, along with practical strategies to build a fulfilling and sustainable career path in the dynamic world of sponsorships.

After participating in this session, you will be able to:

  • Establish meaningful goals and create actionable implementation plans
  • Cultivate the mindset and daily habits that drive exceptional performance
  • Master proven strategies for building a successful, sustainable career in sponsorship

 Can’t make the date? You can still register and get access to the recordings!

This specific session is eligible for 1 clock hour towards the CEM recertification once completed. 

IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.

Paula Beadle

Paula Beadle

CEO & Founder

Sponsorship Marketing Association

Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.

As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.

In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.

Esta sesión específica otorga 1 hora para la recertificación CEM una vez completada.

El Certificado de la Serie Maestra IAEE: Marketing de Patrocinio otorga 3 horas para la recertificación CEM tras completar con éxito todas las sesiones y componentes.

This specific session is eligible for 1 clock hour towards the CEM recertification once completed. 

IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.

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Descargue los materiales de la presentación para seguirla durante la sesión.

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

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Certificado de Maestría de la IAEE: Marketing de Patrocinio: CÓMO CONSTRUIR UNA CARRERA DE PATROCINIO PROSPERADA (IAEE Master Series Certificate: Sponsorship Marketing: BUILDING A THRIVING SPONSORSHIP CAREER)
Recorded 05/22/2025  |  60 minutes  |   Closed captions available
Recorded 05/22/2025  |  60 minutes  |   Closed captions available
Encuesta de retroalimentación de la sesión (Session Feedback Survey)
6 Questions
Crédito de sesión y certificado de finalización (Session Credit & Certificate of Completion)
1.00 Clock hours towards CEM recertification credit  |  Certificate available
1.00 Clock hours towards CEM recertification credit  |  Certificate available