Certificado de la Serie Maestra de IAEE: Marketing de Patrocinio: DOMINANDO EL ARTE DE LAS VENTAS DE PATROCINIO (Parte 2 de una serie de 3) IAEE Master Series Certificate: Sponsorship Marketing: MASTERING THE ART OF SPONSORSHIP SALES (Part 2)
Recorded On: 05/15/2025
Inscríbase aquí para la serie completa con descuento. Este certificado de la Serie Maestra de la IAEE está disponible exclusivamente para miembros de la IAEE por $99.
Esta dinámica serie de seminarios web de tres partes, dirigida por la prestigiosa fundadora y directora ejecutiva de la Asociación de Marketing de Patrocinio, Paula Beadle, está meticulosamente diseñada para brindar conocimientos integrales y estrategias prácticas para maximizar las oportunidades de marketing de patrocinio.
Administre un enfoque sistemático para asegurar alianzas valiosas con mayor eficiencia e impacto. Esta sesión desglosa un proceso de ventas comprobado de 9 pasos que agiliza la adquisición, a la vez que descubre qué motiva realmente la toma de decisiones de los patrocinadores. Los participantes aprenderán a elaborar propuestas de valor convincentes y a mejorar sus habilidades de presentación para transformar presentaciones estándar en oportunidades impactantes que conecten con los tomadores de decisiones.
Después de participar en esta sesión, podrá:
Implementar un proceso de ventas comprobado de 9 pasos, diseñado para una adquisición efectiva.
Identificar y aprovechar los factores clave de valor que influyen en la toma de decisiones de los patrocinadores.
Realizar presentaciones convincentes mejorando sus habilidades de comunicación.
¿No puede asistir? ¡Aún puedes registrarte y acceder a las grabaciones!
Esta sesión específica te otorga 1 hora para la recertificación CEM una vez completada.
El Certificado de la Serie Maestra IAEE: Marketing de Patrocinio te otorga 3 horas para la recertificación CEM tras completar con éxito todas las sesiones y componentes.
Register for Full Discounted Series Here this IAEE Master Series Certificate is exclusively available for IAEE Members $99.
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.
Navigate a systematic approach to securing valuable partnerships with greater efficiency and impact. This session breaks down a proven 9-step sales process that streamlines acquisition while uncovering what truly motivates sponsors' decision-making. Participants will learn how to craft compelling value propositions and elevate their presentation skills to transform standard pitches into powerful opportunities that resonate with decision-makers.
After participating in this session, you will be able to:
- Implement a proven 9-step sales process designed for effective acquisition
- Identify and leverage the key value drivers that influence sponsor decision-making
- Deliver compelling presentations by elevating your communication skills
Can’t make the date? You can still register and get access to the recordings!
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
Paula Beadle
CEO & Founder
Sponsorship Marketing Association
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
Esta sesión específica otorga 1 hora para la recertificación CEM una vez completada.
El Certificado de la Serie Maestra IAEE: Marketing de Patrocinio otorga 3 horas para la recertificación CEM tras completar con éxito todas las sesiones y componentes.
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
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