Your Brand In Action: Amplifying Your Influence on LinkedIn

Recorded On: 03/27/2024

They say people buy from people first, and products second, and there’s an opportunity for anyone to be the “face” of their organization through their personal brand. Not only does it boost the leads and opportunities for your company, but also for you as an individual.

It’s time to come out of the shadows, into the spotlight and create a bigger impact in your career, and we’re going to use the use the world’s most powerful B2B platform, LinkedIn, to get you there!

After participating in this webinar, you will be able to:

Understand the importance of why we should build our own personal brands, separate from our organization's branding and how you can integrate your Company’s brand and values into your own personal branding messaging.
Discover 5 Ways you can grow your brand, without social media.
Dive into the 3 activities on LinkedIn that when used together will help you amplify your brand and increase your leads and opportunities.
Understand 3 LinkedIn Profile accelerators that will help set you apart from the competition.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.

Leanne Calderwood, CMP

Personal Branding and LinkedIn Trainer

My career began as a corporate and association meeting planner, but when I took on a new role in site selection, I needed to learn how to sell. I cried during the sales training and role plays. As an extreme introvert, it was awkward and uncomfortable for me! I knew there had to be a better way to connect with my clients and prospects!

I leaned on my love of social media and created a blog to build a “know, like and trust” factor with my ideal clients. I quickly realized that cold calling wasn’t the only way to grow a business, I could do so using my personal brand! I built a robust 6-figure site selection business and created a name for myself in the meetings and events industry using my brand and LinkedIn presence!

I believe owning and amplifying one’s personal brand is the key to setting yourself apart in any industry.

I teach and empower other professionals to use their voice and amplify their own brands and thought leadership to help them attract more leads and opportunities, through my LinkedIn and Personal Branding training.

Step out of the shadows and into the spotlight; I’m here to help!

More Info:

Leanne Calderwood, CMP is one of the hospitality industry’s most preeminent LinkedIn experts, and one of Canada’s top voices in the meetings and events industry. She is a 20-plus year industry veteran, national speaker and figurehead. As an award-winning site selection professional, Leanne has a unique perspective into both sides of a sales transaction. She shines a light on these best practices and helps meeting partners break through the clutter and stand out from their competition through her blog posts, YouTube channel and LinkedIn content. Leanne is a regular columnist for the Canadian Meetings + Events Expo, and has been featured in numerous publications and podcasts including Meetings Today, Corporate Meetings Network, EventMB, The Business of Meetings, Pheedloop, The Illuminate Project Podcast, #EventIcons and others. When she’s not talking shop, you can find Leanne drinking tea, making jam and gardening at her home in Kelowna, BC with her husband, two teenage sons and her dog, Farls Barkley.