Winning By Design: How Exhibition Booth Award Programs Drive ROI

Includes a Live Web Event on 04/14/2027 at 10:30 AM (CDT)

Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
Continue

Booth award programs aren't just trophies for the wall, they're powerful marketing, motivation, and measurement tools for event and exhibitions teams. In this 45-minute webinar, we'll explore how event organizers design and run booth award programs that boost exhibitor engagement, elevate the show floor experience, and generate lasting buzz. Whether you're planning your first competition or looking to refresh an existing one, you'll walk away with practical frameworks for judging criteria, category design, and promotion strategies that make your program credible, fair, and genuinely exciting for participants.

Learning Objectives:

Identify the key components of a well-structured booth award program, including judging criteria, award categories, and evaluation timelines.
Design fair and transparent judging processes that balance creativity, brand messaging, and attendee engagement.
Develop a promotion and recognition strategy that maximizes exhibitor participation and post-event visibility for winners.

Emily Olson

Editor

EXHIBITOR

Emily Olson is editor of EXHIBITOR magazine and a longtime journalist with more than 20 years of experience covering business, arts, culture, and live events. She leads editorial strategy, industry research projects, and international awards programs, and regularly speaks at industry events around the world. Emily is particularly interested in how storytelling, design, and shared experiences shape the way people connect.

Mark Anderson

Marketing Manager

EXHIBITOR Group

Mark Anderson has served in multiple marketing roles over the past 20 years for EXHIBITOR Magazine and the organization’s professional development events, including EXHIBITORLIVE, the conference for trade show and corporate event marketers. Mark primarily manages EXHIBITOR’s email marketing and PR programs, and he also serves as news editor for ExhibitorOnline.com and helps to manage three of EXHIBITOR’s awards programs.