利用视频优先策略解锁活动成功之道 (Unlocking Event Success With Video-First Strategies)

Recorded On: 05/20/2026

在当今快节奏的活动行业中，“视频优先”的营销策略不仅仅是一种流行趋势，其用途也绝非仅限于单纯的营销推广。这是一项强有力的策略，贯穿活动的整个生命周期，能够有效吸引注意力、提升受众参与度并推动赞助收入增长。诚邀您加入我们，深入探讨如何在活动中识别并锁定高价值的赞助机会，同时获取提升制作质量的业内独家秘诀与技巧。此外，我们还将剖析背后的心理学原理，揭示为何“视频优先”的策略能如此强烈地打动受众与赞助商。无论您是活动策划专家、营销人员还是内容创作者，本次研讨会都将为您提供所需的知识与工具，助您充分利用“视频优先”营销策略，实现最大化的活动成效。本次研讨会将特别分享10种利用视频内容来提升关键利益相关方参与度及开展营销推广的实用方法。

学习目标：

掌握各类策略，以持续保持利益相关方的参与热情，并延长视频内容的生命周期与影响力。
了解制作极具吸引力的视频营销内容所必需的核心技术与简易制作技巧。
深入分析背后的心理学成因，理解为何“视频优先”的营销策略能够带来更高的受众参与度及更显著的赞助招募成效。

本次IAEE网络研讨会面向会员免费开放（支持实时观看及点播回放）；非会员参会费用为79美元。

In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.

Learning Objectives:

Learn tactics to keep stakeholders engaged and get more longevity out of your video content.
Understand the essential technology and simple production techniques needed to create compelling video marketing content.
Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.

This IAEE webinar is free for members to attend live or on-demand and $79 for non-members to attend.

John Wilson

Vice President, Business Development, Northeast Region

CNTV

John Wilson is Vice President of Business Development at CNTV, where he collaborates with associations and trade show organizations to advance their goals, missions, and ideas through strategic video content. He brings more than 30 years of experience in broadcast journalism, most recently serving as Vice President of News in Philadelphia, overseeing a major broadcast and digital news operation. John’s first contract project with CNTV in 2023 was, in his words, “love at first sight.” That experience led to the creation of a business development role that allowed him to carry his background in storytelling, strategy, and audience engagement into the events industry. Today he helps organizations capture the energy of their events and turn it into content that connects with audiences year-round. What he enjoys most is joining the mission of the organizations he works with, building strong relationships, and helping them tell stories that matter to their members and communities. John lives in Cherry Hill, New Jersey with his wife. They have two adult children. His home office is shared with Mojo, a border collie.

Kristin Torres

Executive Director, Meetings & Events

National Cattlemen’s Beef Association

Kristin Torres is an event planning professional with over 20 years of experience in planning association meetings, trade shows and special events both in person and more recently virtual. Kristin is currently the Executive Director, Meetings & Events for the National Cattlemen’s Beef Association. Kristin has worked with NCBA for over 15 years and works closely with her team to produce the largest event for the beef cattle industry as well as over 30 smaller events annually. When she’s not busy planning events Kristin is busy managing her two teenage daughters and planning the next family vacation.