Unlocking Event Success With Video-First Strategies

Includes a Live Web Event on 05/20/2026 at 10:30 AM (CDT)

In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.

Learning Objectives:

Learn tactics to keep stakeholders engaged and get more longevity out of your video content.
Understand the essential technology and simple production techniques needed to create compelling video marketing content.
Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.

This IAEE webinar is free for members to attend live or on-demand and $79 for non-members to attend.

Eligible to earn 1 Clock Hour towards CEM recertification.

John Wilson

Vice President, Business Development, Northeast Region

CNTV

John Wilson is Vice President of Business Development at CNTV, where he collaborates with associations and trade show organizations to advance their goals, missions, and ideas through strategic video content. He brings more than 30 years of experience in broadcast journalism, most recently serving as Vice President of News in Philadelphia, overseeing a major broadcast and digital news operation. John’s first contract project with CNTV in 2023 was, in his words, “love at first sight.” That experience led to the creation of a business development role that allowed him to carry his background in storytelling, strategy, and audience engagement into the events industry. Today he helps organizations capture the energy of their events and turn it into content that connects with audiences year-round. What he enjoys most is joining the mission of the organizations he works with, building strong relationships, and helping them tell stories that matter to their members and communities. John lives in Cherry Hill, New Jersey with his wife. They have two adult children. His home office is shared with Mojo, a border collie.