Sherron Washington, M.A. is the founder and CEO of The P3 Solution a full-service marketing and communication (marcomm). She has built her firm around the principle of “marketing simple,” which instruct clients to embrace simplified methods to promoting their business. She has imparted her marketing wisdom and expertise for nearly 20 years and has been deemed by many as “The Marketing Whisperer” due to her uncanny ability to assist clients in developing innovative, results driven, yet simple solutions for their business. Sherron has written two books Market Simple: The Blueprint to a One-Page Marketing Plan, and The Oops Moment which teaches businesses how to develop quick and effective marketing tactics. 

As a speaker, trainer and professor, Sherron has an energetic style that captivates and educates simultaneously, sharing expert marketing insight in fun interactive sessions that engage the participants and enhance the learning experience. Sherron has presented at several conferences around the world including Inbound, Expo! Expo! and the International Baking Industry Expo. Sherron currently teaches Marketing and Communication courses at Trinity Washington University and for Goldman Sachs National 10,000 Small Business program. Sherron’s overall goal is to educate businesses on how to develop and execute better marcomm strategies that will help communicate and promote their brand effectively. 

Barbara Dunn is nationally known for her practice in the meetings and hospitality industry where she exclusively represents nonprofit and for-profit organizations which conduct, sponsor, or host meetings, conferences, trade shows, and special events. Her practical, no-nonsense approach makes her an effective advocate for her clients. Barbara has also been fortunate to work with many nonprofit organizations as they start operations, pursue federal tax exemptions, develop governing documents, train board members, and build their operations. Her depth of knowledge in these areas places her in a unique position to guide those organizations toward adopting best practices, successful strategic plans, and powerful member engagement. While at the law firm of Barnes & Thornburg LLP, Barbara was elected as a capital partner and proudly served as Co-Chair of the firm’s Associations & Foundations Practice Group. Barbara started her legal career with the law firm of Howe & Hutton Ltd., initially as a law clerk during law school, thereafter as an associate and finally a partner. Now, as the owner and principal of her own firm, Barbara can customize her practice to fit each client’s unique needs. 

With 35+ years in event strategy, Angie Silberhorn, CMP, drives innovative, revenue-boosting experiences. As Events Director at the Water Quality Association she leads the annual Convention & Expo, fostering industry connections. Known for her creativity and trusted leadership, Angie brings a well-rounded perspective from associations, pharmaceuticals, and teaching. She’s eager to share insights on navigating the evolving event landscape. 

As Chief Operating Officer, Dan oversees the day-to-day operations at Corcoran, including exhibit management, sales, and operations. He is responsible for setting company goals, strategic planning, and operational performance. Dan joined Corcoran in 2009 and, prior to his current role, held positions in accounting, exhibit sales, exhibit management, and sales management. Dan started his career as a civil engineer designing road, sewer, and water systems in the Chicago area.

Brittany Shoul is SVP of Revenue Strategy & Operations at MCI USA, where she leads a sales team specializing in outsourced advertising, sponsorship, and exhibit sales for associations and event organizers. With nearly 20 years of experience driving non-dues revenue growth, Brittany partners with associations to create high-impact sales strategies that increase revenue, member value, and partner ROI. Brittany is a frequent speaker and contributor on topics including AI in business development, data-driven sales leadership, and designing value-driven sponsorship programs. Her insights have been featured in industry publications and podcasts, and she continues to shape the conversation around the future of association revenue. 

With over 35 years of professional sales and leadership experience, Dan Cole is a renowned executive, writer, and speaker known for his expertise in sales fundamentals and team success. Formerly Senior Vice President at the International SPY Museum, Dan now leads sales at AVIXA’s InfoComm show. His career includes executive roles at Hargrove, Inc., and he has over 16 years managing business development for CES and CTA. Starting in sales at Lanier Worldwide, Dan moved to National Trade Productions, Advanstar, and Yellowbrix. Awards include IAEE’s Outstanding Sales Executive and the International Business Awards’ Sales Executive honor. He serves on PAR’s Leadership Advisory Board and CEIR’s Research Council while shaping industry strategies and innovation.

Jay Blankenship is a seasoned professional with over two decades of experience in leadership and entrepreneurship. He has a proven track record of designing and executing successful sales and marketing strategies that drive revenue growth, delivers measurable marketing results, and enhance customer experiences.  Currently serving as the Senior Vice President of Revenue Strategy & Operations, Enterprise for MCI USA, Jay leads all project-based work involving sales and revenue consulting. He also leads the enterprise sales team specializing in non-traditional non-dues revenue. Jay has extensive knowledge of the legal, oceanography, proAV, and energy sectors.

Prior to his current role, Jay held leadership positions with prominent mass media and event sponsorship organizations such as BridgeTower Media, BH Media Group, Media General, HiBu, and iHeartMedia. He oversaw integration with digital agencies as well as built revenue models for professional and consumer-based events. He has developed membership marketing programs and budgets for various nonprofit organizations, including co-founding his own nonprofit focused on educating young entrepreneurs.

Jay earned his Bachelor’s degree in Media Studies with a concentration in Advertising and a minor in Graphic Design from Radford University. When he’s not working, he enjoys indulging his passion for cooking and spending time outdoors with his wife, two daughters, and three dogs. 

Sean Soth is the Leadership Advisory Board Chair of Professionals for Association Revenue, a member organization focused on improving association business development through community and resources. In his role as CEO of Hi-Fidelity Group, Sean helps association teams build and grow their non-dues portfolio, including expo, sponsorships, partnership and other initiative driven programs.  

In 2011, Sean helped launch the Society for Clinical Research Sites and has continued to help grow the organization to nearly 13,000 members, reaching top pharma and life science organizations and delivering up to 7 conferences annually. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including life sciences, legal, government contracting, association management, training and development, and healthcare.  Sean loves to learn about association business successes and would welcome a conversation on your favorite record or band of all time.   

Sara Taylor is the Senior Director of Conference Operations at Viticus Group, where she leads a dynamic team in managing all aspects of conference operations, exhibits, and sponsorships for two premier annual veterinary events — WVC Vegas and WVC Nashville. With over 20 years of experience in the convention and tradeshow industry, Sara brings a deep expertise in strategic event planning, vendor management, and large-scale logistics. 

Before joining Viticus Group, Sara served as an Account Executive at NexxtShow Exposition Services and as a Convention Services Manager at Mandalay Bay Resort & Convention Center. In these roles, she managed multiple high-profile accounts and oversaw tradeshows and conventions ranging from 500 to 20,000 attendees. 
Her career also includes a strong foundation in catering and sales at various hotels and resorts, further enriching her holistic understanding of the events and hospitality industry. Sara holds both the CEM (Certified in Exhibition Management) and CMP (Certified Meeting Planner) designations, underscoring her commitment to excellence and professionalism in the field. 

Angela Strahan is Vice President of Creative Services & Strategy at Fern, an Nth Degree company. Strahan brings decades of experience leading creative for top brands including Intel, Marriott, and GE HealthCare. Prior to joining Fern, she co-founded PB&J Design and held creative leadership roles at Hargrove, Spiro, Best Buy, and GES. At Fern, Strahan leads strategic, immersive brand experiences that connect, inspire, and deliver measurable results across the events industry.   

Jessie States, CMP, CMM, is the Vice President, Consulting for Meeting Professionals International where she leads the integration and execution of client services, including live event design, focus groups, research and bespoke training. Prior to her current role, Jessie led the MPI Academy team, which delivers all of the education for MPI, its community and partners. Jessie earned the 2018 Pacesetter Award from the Events Industry Council and the 2023 IACC Award of Excellence. She has also earned spots on the lists of 25 Most Influential People in Meetings and Events Industry (Successful Meetings magazine), 100 Most Influential Event Professionals (Eventex Awards) and Trendsetters (Meetings Today magazine).