成功且可扩展的电子邮件营销策略 (Successful & Scalable Email Marketing Tactics)

Recorded On: 04/01/2026

您是否正在寻找新颖且可扩展的电子邮件营销策略，以触达目标受众并提升展会和活动的参与度？欢迎参加由 Ricochet 首席顾问 Chris Gloede（CAE）和 IAEE 市场营销与传播副总裁 Nicole Bowman 带来的精彩 45 分钟网络研讨会。他们将分享专为活动行业协会和公司量身定制的实用且行之有效的电子邮件营销策略。与会者将收获可立即实施的实用方案，从而提升您的电子邮件营销活动效果，并助力活动取得成功。

学习目标：

掌握细分和精准定位电子邮件受众的关键策略，以提高展会和活动的参与度和出席率。

探索可扩展的电子邮件营销策略，这些策略可以灵活应用于不同的协会和公司活动场景。

制定切实可行的计划，实施创新的电子邮件营销技巧，为活动推广带来可衡量的成效。

IAEE 网络研讨会面向会员免费开放，非会员需支付 49 美元。

Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.

Learning Objectives:

Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events.
Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts.
Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion.

IAEE webinars are free to members and available to non-members for $49.

Chris Gloede, CAE

Chief Consultant

Ricochet

Chris Gloede is the Chief Consultant for Ricochet, helping associations leverage modern marketing technologies and strategies to build stronger connections with prospects, customers, and members. He also often teaches live classes to association executives at the Association Academy, sharing practical advice to improve membership and marketing efforts. Previously, Chris was the first Chief Marketing Officer of the American Bar Association where he created a culture of innovation, helped the organization recover from the recession, and reversed decades of membership decline. Chris also worked in the advertising industry for global agencies Leo Burnett and Ogilvy & Mather.

Nicole Bowman, MBA, CEM-AP

Vice President of Marketing and Communications

IAEE

Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.