Strategic Planning and Management – On-Location – 6/18/24 – DFW Chapter, Freeman Dallas office

This course is sponsored by the DFW Chapter and will be held at the Freeman office, 14221 Dallas Pkwy #200, Dallas, TX 75254. It will be held on 18 June 2024 from 8:30am - 3:00pm CT. The instructor will be Ryan Lovell, CEM-AP.

You must read the workbook ahead of class.

COURSE DESCRIPTION AND LEARNING OBJECTIVES:

In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success. 

After completing this course, the participant should be able to: 

PART ONE: DEFINE EXHIBITIONS

  • Use the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry
  • Understand the differences between business-to-business and business-to-consumer exhibitions
  • Explain the roles of the exhibition organizer, attendee and exhibitor
  • Identify the purposes for corporate private exhibitions and events and understand their target audiences
  • Discuss the principal ways that exhibitions can be grown 

PART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES

  • Define strategic enterprise management (SEM)
  • Compare the various models of strategic planning
  • Identify and define the major components of a strategic plan
  • Understand experience design principles to optimize the overall experience of stakeholders and attendees
  • Understand how to incorporate principles of EDI, sustainability, and health and safety into event design
  • Describe a basic strategic planning process
  • Differentiate between strategic enterprise management and the strategic planning process
  • Explain the benefits of strategic planning and management 

PART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS

  • Identify the major elements in the project management process
  • Demonstrate the role of project management in developing goals and objectives
  • Identify the elements in a work breakdown structure
  • Identify the requirements necessary to effectively manage and motivate a project management team

Key:

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Enter code to continue. Enter the password provided to you by your proctor. The exam is made up of 40 true/false and multiple-choice questions and you must answer at least 30 questions correctly out of 40 to pass. You have 60 minutes to complete the exam. If you pass, you will be able to download a copy of your exam results letter immediately. If you do not pass, you can retake the exam immediately or at a future date of your choosing.
Strategic Planning and Management Exam
40 Questions  |  2 attempts  |  60 minute limit  |  30/40 points to pass
40 Questions  |  2 attempts  |  60 minute limit  |  30/40 points to pass
Exam Results Letter
No credits available  |  Certificate available
No credits available  |  Certificate available