Sales and Marketing Alignment Best Practices

Recorded On: 10/16/2024

Sales and Marketing alignment is a key to business success but often difficult to achieve. In this session, you’ll learn practical tips to overcome barriers that often exist between these teams to improve collaboration and coordination and ultimately achieve better business outcomes.

Ater participating in this webinar, you will be to:

Understand the common reasons Sales and Marketing teams are not always aligned
Review four (4) practical techniques to improve alignment that you can implement today
Cover Critical Success Factors to improving collaboration at work

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Ellen Kaminski

President and COO

Exhibit Concepts Inc

Ellen Campbell-Kaminski is President and COO for Exhibit Concepts, Inc. (ECI) where she has primary responsibility for sales, client relations, creative, marketing, strategy and media development. Ellen joined Exhibit Concepts, Inc. in August 2016 as Vice President of Marketing and assumed responsibility for Sales and Account Management in 2018. She took on the role of President and COO in September 2021.

Prior to joining Exhibit Concepts, Inc., Ellen held the position of Vice President of Marketing and Business Development for Datalliance (TrueCommerce, Inc.), the leading provider of inventory replenishment software for consumer package goods and industrial markets worldwide. Before joining Datalliance, Ellen spent twelve years at LexisNexis, a leading provider of information and software serving the legal industry, holding a variety of executive positions in marketing and market planning. Before joining LexisNexis, Ellen held several marketing, sales management and product development positions at other leading software and information services companies.

Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She is currently teaching a brand marketing course at the University of Dayton and frequently speaks on transforming marketing, marketing operations and marketing effectiveness. She also teaches several courses for Exhibitor Group’s CTSM program. Ellen serves on the Executive Committee and the Board of Trustees for the Dayton Area Chamber of Commerce and the Board of Directors for Women in Experiential. She lives in Dayton with her husband and enjoys writing, walking her two dogs, gardening, watercolor painting, and cooking in her free time.