Recertification - Facilities and Site Selection - 5/7/26 - Freeman, Alexandria, VA

Includes a Live In-Person Event on 05/07/2026 at 8:00 AM (CDT)

This course will take place at Freeman Alexandria, VA on 5/7/26 from 9:00am - 3:30pm EST. The day will end at 3:00pm for recertifying CEMs.

You must read the workbook ahead of class.

Course Description and Learning Objectives:

Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition.

After completing this course, the participant should be able to:

Evaluate and select a geographical location and a facility that meets the goals of the stakeholder, as well as the exhibition and/or event
Differentiate between the types of facilities that host exhibitions and/or events
Discuss the similarities and differences between U.S. and non-U.S. facilities
Articulate the value and economic impact of the exhibition on the host city
Identify potential revenue streams for facilities to aid in negotiations
Discuss and apply the key components of conducting a site visit
Gain an understanding of the essential elements required in a request for proposal (RFP)
Discuss the importance of both strategic and operational aspects of site selection
Identify members of the site-selection committee

Josie Caldwell, CEM-AP

Senior Client Relationship Director

Freeman

Since earning her degree at The American University, Josie Zámolyi Caldwell, CEM, DES has been involved in the meetings and events industry. She currently is a Senior Client Relationship Director for Freeman. Her expertise as a seasoned event professional in the Meetings and Events industry has helped her in her career by being able to adapt to different business situations. Her passion is events and tradeshows!

She supports her teams to provide customer solutions and pricing that create value for clients. She understands how to coordinate with the operational arm of an organization to deliver the personal and unique aspects of each event. Josie has embraced the industry and enjoys sharing her knowledge with her industry family. Once meeting Josie in person, clients know that she is very transparent, genuinely cares and is a true team partner and embraces challenges all around.

In her spare time, Josie’s passion for cooking, has turned into “Josie’s FUN Kitchen” a YouTube Channel where Josie has FUN sharing her cooking tips and recipes.