参与度翻倍：来自 Questex 2025 年 StreamTV 展会的案例研究 (Doubling Participation: A Case Study From Questex's StreamTV Show 2025)

Recorded On: 06/24/2026

诚邀您参加这场精彩纷呈的45分钟网络研讨会。我们将在此揭秘 Questex 旗下的 StreamTV Show 如何成功实现参会规模翻倍，一举吸引了超过100家参展商和3000名参会者。演讲嘉宾将深入剖析 Questex 为其旗舰活动提升受众参与度的成功之道。本案例研究将重点探讨那些促成参会率翻倍的创新策略、技术整合方案以及沟通战术。

学习目标：

分析 Questex 为实现 2025 年 StreamTV Show 参会规模翻倍所实施的具体策略。
本次网络研讨会将为您提供切实可行的洞察，助您有效提升现场参会者的参与度。
借鉴本案例研究中的最佳实践与工具，从而提升参展商在展会现场的参展成效。

本次会议对 IAEE 会员免费，非会员费用为 79 美元。

Join us for an engaging 45-minute webinar where we uncover how Questex's StreamTV Show successfully doubled its participation from the previous year, attracting over 100 exhibitors and 3,000 attendees. Presenters will delve into how Questex successfully increased audience engagement for their flagship event. This case study explores innovative strategies, technology integrations, and communication tactics that doubled participation rates.

Learning Objectives:

Analyze the specific strategies Questex implemented to double participation in the StreamTV Show 2025.
This webinar will equip you with actionable insights to boost attendee engagement on site.
Apply best practices and tools from the case study to enhance exhibitor show floor benefits.

This session is free for IAEE members and $79 for non-members.

Shelli Winter

VP Customer Experience

Questex

Shelli Winter is a branding and experienced strategist who thrives at the intersection of creativity and audience engagement. Recognized as a Top Women in Media Change Maker during her time at Informa, Shelli now focuses on creating experiences that both delight audiences and drive business growth. Outside of work, Shelli loves the outdoors and baking, cross-country skiing, backpacking in the mountains, or crafting pies.

Charlene Soucy

Head of Marketing, Experiential Technology Group

Questex

Charlene Soucy is a senior marketing leader at Questex, where she oversees marketing strategy for a dynamic portfolio of B2B media brands and live events within the Experiential Technology Group. With a focus on driving audience growth, revenue, and brand impact, Charlene leads integrated campaigns across digital media, content, and large-scale industry events spanning streaming, broadband, sensors, and live design. Known for her data-driven and highly creative approach, Charlene has built and scaled marketing programs that connect global industry communities—launching new event brands, revitalizing legacy properties, and pioneering innovative formats like on-site video studios and persona-based marketing strategies. Her work consistently centers on delivering measurable results while creating meaningful, in-person experiences that fuel business growth.

Charlene is passionate about blending storytelling, technology, and audience insights to elevate how industries engage, learn, and connect. She is especially focused on leveraging AI, personalization, and integrated media to modernize event marketing and drive deeper customer engagement. She lives just outside of Boston with her family and their dog, where she balances a fast-paced career with life at home.

Questex's StreamTV Show 2025 Case Study