彰显自身价值：职场新人的个人品牌打造、职业定位与谈判策略 (Own Your Value: Personal Branding, Professional Positioning & Negotiation For Emerging Professionals)

Recorded On: 11/04/2026

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在职业生涯早期，建立良好的声誉不仅仅在于出色地完成工作，更在于确保他人了解你能带来的价值。“掌控你的价值”（Own Your Value）是一场互动式网络研讨会，专为职场新人及展览与活动行业的新从业者设计，旨在帮助他们更有意识地进行职业定位。参与者将学习如何发掘并阐述自身优势，打造真实的个人品牌，提升行业知名度，并建立有意义的职业人脉。本次研讨会还将探讨一个在职业生涯早期常令人感到棘手的话题：谈判。从薪资与晋升讨论，到评估工作邀约及处理基础合同事宜，参与者将掌握实用策略，学会如何自信且专业地为自己争取权益。通过真实案例、反思练习和实用工具，与会者将获得充分准备，能够掌控并清晰传达自身价值，从而为职业发展的下一步争取机遇。

学习目标：

明确并阐述职业价值：通过梳理优势、技能和经验，构建真实且令人印象深刻的个人品牌。
运用实用策略强化职业定位与知名度：包括优化领英（LinkedIn）形象、拓展人脉、建立关系网络以及有效传达个人贡献。
为薪资、工作邀约及基础合同谈判做好准备：通过评估自身价值、明确优先事项、提出有见地的问题，以及自信且专业地表达诉求。

Early in your career, building a strong reputation is about more than doing great work. It’s also about making sure others understand the value you bring to the table. Own Your Value is an interactive webinar designed for emerging professionals and those newer to the exhibitions and events industry who want to become more intentional about how they position themselves professionally. Participants will explore how to identify and communicate their strengths, build an authentic personal brand, increase their visibility within the industry, and create meaningful professional connections. The session will also tackle a topic that can feel intimidating early in your career: negotiation. From discussing salary and promotions to reviewing job offers and navigating basic contract conversations, participants will learn practical strategies for advocating for themselves with confidence and professionalism. Through real-world examples, reflection exercises and actionable tools, attendees will leave better equipped to own their value, communicate it clearly and advocate for what comes next.

Learning Objectives:

Identify and articulate their professional value by defining the strengths, skills and experiences that contribute to an authentic and memorable personal brand.
Apply practical strategies to strengthen their professional positioning and visibility, including LinkedIn presence, networking, relationship-building and communicating their contributions effectively.
Prepare for salary, job-offer and basic contract negotiations by researching their value, identifying priorities, asking informed questions and communicating requests with confidence and professionalism.

Necoya L. Tyson, CEM-AP, CGMP, CCEP

Senior Director of Conventions

National Safety Council

Necoya Tyson is an accomplished association executive and event industry leader with more than 20 years of experience developing and delivering conferences, exhibitions, sponsorship programs, and strategic initiatives for national and international organizations.

She currently serves as Senior Director of Conventions for the National Safety Council (NSC), where she leads the strategy, planning, and execution of the organization's premier meetings and events, including the renowned Safety Congress & Expo, one of the world's largest annual safety conferences and exhibitions. In this role, she oversees convention operations, exhibition management, sponsorship strategy, and cross-functional collaboration to deliver exceptional experiences that advance NSC's mission of saving lives and preventing injuries.

In addition to her role at NSC, Necoya is the Founder and Chief Executive Officer of Lightsey Event Solutions, an award-winning event management firm specializing in conference management, trade shows, exhibitions, sponsorship strategy, and event consulting for associations and nonprofit organizations. Since founding the company in 2019, she has led successful meetings and conventions across the United States while earning a reputation for operational excellence, innovation, and collaborative leadership.

A respected leader within the meetings and events profession, Necoya has served as an International Association of Exhibitions and Events (IAEE) Certified in Exhibition Management (CEM) faculty member since 2017, teaching exhibition and event management courses throughout the United States and internationally. She currently serves on the IAEE International Board of Directors, where she contributes to advancing the exhibitions and events industry through strategic leadership and governance.

Necoya holds the Certified in Exhibition Management – Advanced Professional (CEM-AP), Certified Government Meeting Professional (CGMP), and Certified Corporate Event Planner (CCEP) designations. She is widely recognized for her expertise in convention operations, exhibition management, sponsorship development, strategic planning, and volunteer leadership.

Passionate about creating meaningful experiences and developing future industry leaders, Necoya is known for fostering collaboration, driving innovation, and building partnerships that strengthen organizations and the communities they serve.

彰显自身价值：职场新人的个人品牌打造、职业定位与谈判策略 (Own Your Value: Personal Branding, Professional Positioning & Negotiation For Emerging Professionals)

本次课程可计入0.75个学时，用于CEM资格证书的重新认证。

This session is eligible for 0.75 clock hour towards CEM recertification.

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.