Own Your Value: Personal Branding, Professional Positioning & Negotiation For Emerging Professionals

Includes a Live Web Event on 11/04/2026 at 10:30 AM (CST)

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- Non-member - $79
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- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
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Early in your career, building a strong reputation is about more than doing great work. It’s also about making sure others understand the value you bring to the table. Own Your Value is an interactive webinar designed for emerging professionals and those newer to the exhibitions and events industry who want to become more intentional about how they position themselves professionally. Participants will explore how to identify and communicate their strengths, build an authentic personal brand, increase their visibility within the industry, and create meaningful professional connections. The session will also tackle a topic that can feel intimidating early in your career: negotiation. From discussing salary and promotions to reviewing job offers and navigating basic contract conversations, participants will learn practical strategies for advocating for themselves with confidence and professionalism. Through real-world examples, reflection exercises and actionable tools, attendees will leave better equipped to own their value, communicate it clearly and advocate for what comes next.

Learning Objectives:

Identify and articulate their professional value by defining the strengths, skills and experiences that contribute to an authentic and memorable personal brand.
Apply practical strategies to strengthen their professional positioning and visibility, including LinkedIn presence, networking, relationship-building and communicating their contributions effectively.
Prepare for salary, job-offer and basic contract negotiations by researching their value, identifying priorities, asking informed questions and communicating requests with confidence and professionalism.

Necoya L. Tyson, CEM-AP, CGMP, CCEP

Founder & Chief Executive Officer

Lightsey Event Solutions

Necoya Tyson, CEM-AP, CCEP, CGMP, CWP is the Founder and CEO of Lightsey Event Solutions (LES), a leading conference and tradeshow management firm. With a passion for creating unparalleled event experiences and a keen understanding of the intricacies of the industry, Necoya has built a reputation for excellence and innovation. Having started LES from the ground up, Necoya brings a wealth of expertise in tradeshow logistics, strategic planning, and client relationship management. With a career spanning almost 20 years in the tradeshow and event management sector, she has successfully overseen the execution of numerous high-profile events, earning the trust of clients and industry partners alike.

Beyond her professional pursuits, Necoya is an active participant in industry associations and forums, contributing her insights to further elevate the standards of tradeshow management. She is a graduate of Shaw University with a bachelor’s degree in Mass Communications. She is also a certified corporate event planner (CCEP), certified exhibition manager-advanced professional (CEM-AP) and certified government meetings professional (CGMP).