IAEE Specialty Webinar Series for Meeting Managers - Event Design and Strategy

Recorded On: 06/09/2022

Historically, meeting and event planners would look at projected attendance numbers and meeting requirements, contract a venue that fits their needs, and then work within the constraints of the venue to develop programming. As our industry moves away from logistics to an integrated marketing approach that meets the clients’ long-term needs and objectives, events will have to move from passive learning and free-formed connections to be intentionally designed transformational experiences. This session will discuss the importance of developing an innovative event design and strategy at the start of the planning process, how the focus on the “why” and “purpose” influences everything, and how to design events that attendees, post-pandemic will want to attend.     

This webinar is Part 2 of a series of 6 specialty webinars relevant to event professionals or show organizers who want to learn more on the essentials of meeting management.

This course is offered as an individual webinar (Members $25 | Non-Members $49) or you can purchase the full series of six webinars at a discounted rate (Members $99 | Non-Members $149).

To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!

This session/course/webinar is eligible for 1 clock hour towards CEM recertification. 


Kristin Malek, Ph.D., CMP, DES, CHE, CED

Assistant Professor in HRTM

University of Nebraska - Lincoln

Dr. Kristin Malek, CMP, CED, DES has nearly 20 years in hospitality and event management experience. She was recognized by the Las Vegas Convention and Visitors Authority (LVCVA) as a Hospitality Hero during National Travel and Tourism week for both 2014 and 2015, by Meetings Today Magazine as a Top 20 Meetings Industry Trendsetter for 2016, served as the Professional Convention Management Association (PCMA) faculty chair for 2017 and 2018, was recognized as an Emerging Leader of the Year for PCMA Heartland Chapter in 2018, and won statewide awards for her impact and innovation in 2021. She has achieved designations as a Certified Meeting Professional (CMP), Certified Event Designer (CED), and Digital Event Strategist (DES).  



IAEE Specialty Webinar - 06.09.22
Recorded 06/09/2022
Recorded 06/09/2022 Event Design and Strategy