IAEE Special Series – Building Business Relationships That Last
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- Member - $99
- Freeman Member - $99
Are you wanting to improve your business relationships and deepen opportunities to connect with your clients, customers and teams to maximize your value propositions? We’ve teamed up with Business Relationship Expert, Ed Wallace to bring you a 3-part IAEE Special Webinar Series titled, Building Business Relationships That Last, which we hope will bring you the knowledge, tips and useful recommendations for developing your sales and relationship building skills and allow you to grow your business opportunities!
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in English.
After you have completed the on-demand virtual session: select the session evaluation survey in English.
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Includes Credits Recorded On: 08/12/2021
Times sure have changed in the past year. Businesses changed and people always seem to be changing. What doesn’t change is the value of building trusted relationships with customers colleagues, vendors. In a world where practically everything can be automated, commoditized or outsourced, trusted relationships are the constant – the North Star – that change the growth trajectories of individuals and companies. Are you wanting to improve your business relationships and deepen opportunities to connect with your clients, customers and teams to maximize your value propositions? We’ve teamed up with Business Relationship Expert, Ed Wallace to bring you a 3-part IAEE Special Webinar Series titled, Building Business Relationships That Last, which we hope will bring you the knowledge, tips and useful recommendations for developing your sales and relationship building skills and allow you to grow your business opportunities!
Join Ed Wallace, author of the #1 best seller The Relationship Engine, for this fast moving, immediately actionable, webinar on transforming contacts into high performing relationships. You’ll never take another relationship for granted after this webinar.
Times sure have changed in the past year. Businesses changed and people always seem to be changing. What doesn’t change is the value of building trusted relationships with customers colleagues, vendors. In a world where practically everything can be automated, commoditized or outsourced, trusted relationships are the constant – the North Star – that change the growth trajectories of individuals and companies.
Are you wanting to improve your business relationships and deepen opportunities to connect with your clients, customers and teams to maximize your value propositions? We’ve teamed up with Business Relationship Expert, Ed Wallace to bring you a 3-part IAEE Special Webinar Series titled, Building Business Relationships That Last, which we hope will bring you the knowledge, tips and useful recommendations for developing your sales and relationship building skills and allow you to grow your business opportunities!
Learner Objectives:
- Hear Max the taxi driver’s competitor-proof approach to business relationships
- Understand and apply the foundational Relational Capital Concepts;
- Use the Relational Ladder to transform contacts into high performing relationships
- Displaying Worthy Intent
- Understanding the essential qualities of Credibility; Integrity; Authenticity
- Locating the Relational GPS (Goals, Passions, and Struggles) of every business contact
This session/course/webinar is eligible for 1 clock hour towards CEM recertification.
IAEE webinars are complementary for IAEE members and $49 for non-members.
$i++ ?>Ed Wallace
Managing Director
AchieveNEXT® Relational Capital
Ed consults with and speaks for corporations and associations across the globe with a client list that is a Who’s Who of Fortune 500 companies. He is the author of Fares to Friends, Creating Relational Capital business Relationships That Last, and his most recent, the #1 best seller, The Relationship Engine. Ed was recently published in the Harvard Business Review. In addition, he is currently on the Executive Education faculty for Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s program

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Includes Credits Recorded On: 09/09/2021
Business Relationship Expert, Ed Wallace, Managing Director, AchieveNEXT® Relational Capital, is back for Part 2 of this series. Now that you know how to accelerate relationship capital, how will you make it work for you? Ed will teach you the next step as you move up the Relational Ladder® - developing credibility for yourself and your offerings through strong discovery and qualifying questions targeted at your ideal buyers’ Relational GPS®.
Times sure have changed in the past year. Businesses changed and people always seem to be changing. What doesn’t change is the value of building trusted relationships with customers colleagues, vendors. In a world where practically everything can be automated, commoditized or outsourced, trusted relationships are the constant – the North Star – that change the growth trajectories of individuals and companies. Are you wanting to improve your business relationships and deepen opportunities to connect with your clients, customers and teams to maximize your value propositions?
Business Relationship Expert, Ed Wallace, Managing Director, AchieveNEXT® Relational Capital, is back for Part 2 of this series. Now that you know how to accelerate relationship capital, how will you make it work for you? Ed will teach you the next step as you move up the Relational Ladder® - developing credibility for yourself and your offerings through strong discovery and qualifying questions targeted at your ideal buyers’ Relational GPS®.
Learner Objectives:
- Create targeted conversations aligned with the Relational GPS of each targeted buyer persona;
- Deliver strong discovery questions – stop asking “What’s keeping you up at night?”;
- Qualify your prospect using the simple B.A.N.T. approach.
This session/course/webinar is eligible for 1 clock hour towards CEM recertification.
IAEE webinars are complementary for IAEE members and $49 for non-members.
NOTE - You can watch any of the 3-part series, even if you missed one. Recordings are available at learn.iaee.com
$i++ ?>Ed Wallace
Managing Director
AchieveNEXT® Relational Capital
Ed consults with and speaks for corporations and associations across the globe with a client list that is a Who’s Who of Fortune 500 companies. He is the author of Fares to Friends, Creating Relational Capital business Relationships That Last, and his most recent, the #1 best seller, The Relationship Engine. Ed was recently published in the Harvard Business Review. In addition, he is currently on the Executive Education faculty for Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s program

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Includes Credits Recorded On: 10/07/2021
Business Relationship Expert, Ed Wallace, Managing Director, AchieveNEXT® Relational Capital, is back for the final last portion of this 3-part series of Building Business Relationships That Last. Hear Ed as he shares a simple three-step process to develop and deliver a value proposition ‘in the moment’ for every sales opportunity.
Business Relationship Expert, Ed Wallace, Managing Director, AchieveNEXT® Relational Capital, is back for the final last portion of this 3-part series of Building Business Relationships That Last. Hear Ed as he shares a simple three-step process to develop and deliver a value proposition ‘in the moment’ for every sales opportunity.
Learner Objectives:
- Identify your business’ true sources of value;
- Translate your sources of value into the language of the customer;
- Learn a simple, three-step process to create value propositions based on specific customer opportunities.
This session/course/webinar is eligible for 1 clock hour towards CEM recertification.
IAEE webinars are complementary for IAEE members and $49 for non-members.
NOTE - You can watch any of the 3-part series, even if you missed one. Recordings are available at learn.iaee.com
$i++ ?>Ed Wallace
Managing Director
AchieveNEXT® Relational Capital
Ed consults with and speaks for corporations and associations across the globe with a client list that is a Who’s Who of Fortune 500 companies. He is the author of Fares to Friends, Creating Relational Capital business Relationships That Last, and his most recent, the #1 best seller, The Relationship Engine. Ed was recently published in the Harvard Business Review. In addition, he is currently on the Executive Education faculty for Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s program


