IAEE Master Series Certificate: Design for the Brain: Designing For Attention (Part 1)

Includes a Live Web Event on 04/09/2026 at 10:30 AM (CDT)

Only available as part of a package

IAEE Master Series Certificate: Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. This session is the first in the 3-part series and is focused on the topic of attention. Attention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload, improve session flow, and design agendas and environments that support sustained attention without adding more content or complexity.

Attention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload, improve session flow, and design agendas and environments that support sustained attention without adding more content or complexity.

Learning Objectives
1. Explain how attention functions in live and virtual event settings
2. Identify common event design choices that reduce focus and engagement
3. Apply practical strategies to support sustained attention
4. Design agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time.

IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. In addition participants will receive a certificate of completion. To register for the full virtual 3-part series Members $99 | Non-Members $149.

Lisa Schulteis

Founder and owner

ElectraLime Marketing and YourEventMarketplace

Lisa Schulteis is the founder and owner of ElectraLime Marketing and YourEventMarketplace, and the Executive Director of the Northwest Event Show in Seattle. Her work has been recognized with the 2025 Smart Speaker Award and the 2025 Smart Women in Meetings Award from Smart Meetings, as well as selection as one of Courtney Stanley’s “Women to Watch.” Blending her background in neuropsychology with her expertise in event strategy and production, Lisa creates impactful, engaging and inclusive live, hybrid and virtual events tailored to diverse audiences.

With extensive experience in both live and virtual formats, she has been a trusted partner for Fortune 500 companies, associations and organizations, helping them achieve business growth and scalability through strategic event integration. A sought-after international speaker, Lisa specializes in the intersection of neuroscience and event design, sustainability and event marketing, offering a unique lens that transforms traditional event experiences into powerful tools for connection, education and change.

IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.