IAEE大师系列证书：活动销售与赞助：行之有效的销售策略（第二部分） (IAEE Master Series Certificate: Event Sales & Sponsorship: Sales Tactics That Work (Part 2)

Recorded On: 03/12/2026

Only available as part of a package

这是由SB Events的知名首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分虚拟系列课程的第二部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展会和活动的销售额。在本课程中，学员将学习各种行之有效的销售技巧。

学习目标：

撰写有效的销售和电话脚本，并将其用于有效的客户拓展策略。
通过提出正确的问题，挖掘潜在参展商/赞助商的需求。
自信地处理异议和谈判，以达成合作承诺。

成功完成所有课程后，IAEE大师系列证书：活动销售与赞助课程可获得3个学时，用于CEM再认证。

注册参加完整的三部分虚拟系列课程：会员99美元 | 非会员149美元。

无法参加课程？您仍然可以注册并获得录像回放，随时点播观看，以适应您职业发展的最佳时间。

This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.

Learning Objectives:

Write effective sales and phone scripts and utilize them for effective outreach tactics
Uncover potential exhibitor/sponsor needs by asking the right questions.
Confidently handle objections and negotiations to secure commitments

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

To register for the full virtual 3-part series Members $99 | Non-Members $149.
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.

Jennifer Kerhin, MBA, CEM CMP

Chief Executive Officer

SB Expos & Events

Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.

IAEE 大师系列证书：活动销售与赞助课程在成功完成所有课程内容后，可获得 3 个学时用于 CEM 再认证。

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

完成此特定课程后，可获得 1 个学时，用于 CEM 再认证。

成功完成 IAEE 大师系列证书：赞助营销课程的所有课程和组成部分后，可获得 3 个学时，用于 CEM 再认证。
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.