IAEE大师系列证书：活动销售与赞助：行之有效的销售策略（第二部分） (IAEE Master Series Certificate: Event Sales & Sponsorship: Sales Tactics That Work (Part 2)
Recorded On: 03/12/2026
这是由SB Events的知名首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分虚拟系列课程的第二部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展会和活动的销售额。在本课程中，学员将学习各种行之有效的销售技巧。
学习目标：
- 撰写有效的销售和电话脚本，并将其用于有效的客户拓展策略。
- 通过提出正确的问题，挖掘潜在参展商/赞助商的需求。
- 自信地处理异议和谈判，以达成合作承诺。
成功完成所有课程后，IAEE大师系列证书：活动销售与赞助课程可获得3个学时，用于CEM再认证。
注册参加完整的三部分虚拟系列课程：会员99美元 | 非会员149美元。
无法参加课程？您仍然可以注册并获得录像回放，随时点播观看，以适应您职业发展的最佳时间。
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
Learning Objectives:
- Write effective sales and phone scripts and utilize them for effective outreach tactics
- Uncover potential exhibitor/sponsor needs by asking the right questions.
- Confidently handle objections and negotiations to secure commitments
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.
To register for the full virtual 3-part series Members $99 | Non-Members $149.
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
Jennifer Kerhin, MBA, CEM CMP
Chief Executive Officer
SB Expos & Events
Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.
IAEE 大师系列证书：活动销售与赞助课程在成功完成所有课程内容后，可获得 3 个学时用于 CEM 再认证。
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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