IAEE大师系列证书：活动销售与赞助：销售策略与研究（第一部分） (IAEE Master Series Certificate: Event Sales & Sponsorship: Sales Strategy & Research (Part 1)

Recorded On: 03/05/2026

Only available as part of a package

这是由SB Events的知名首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分虚拟系列课程的第一部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展览和活动的销售额。在本课程中，学员将学习销售策略以及支撑这些策略的研究，从而在任何行业中取得行之有效的销售成果。

学习目标：

识别成功的展览和赞助销售策略的核心要素。
运用研究方法建立潜在客户名单，并使产品和服务与市场需求相匹配。
制定宣传册，以支持组织的收入目标。

成功完成所有课程后，IAEE大师系列证书：活动销售与赞助课程可获得3个学时，用于CEM再认证。注册参加完整的三部分虚拟系列课程，会员价99美元 | 非会员价149美元。

无法参加课程？您仍然可以注册并访问录像，随时点播观看，以适应您职业发展的需要。

This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.

Learning Objectives:

Identify the core elements of a successful exhibit and sponsorship sales strategy.
Apply research methods to build prospect lists and align offerings with market needs.
Develop the prospectus to support the organizations revenue goals.

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. To register for the full virtual 3-part series Members $99 | Non-Members $149.

Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.

Jennifer Kerhin, MBA, CEM CMP

Chief Executive Officer

SB Expos & Events

Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.

IAEE 大师系列证书：活动销售与赞助课程在成功完成所有课程内容后，可获得 3 个学时用于 CEM 再认证。

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

完成此特定课程后，可获得 1 个学时，用于 CEM 再认证。

成功完成 IAEE 大师系列证书：赞助营销课程的所有课程和组成部分后，可获得 3 个学时，用于 CEM 再认证。
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.