IAEE大师系列证书：活动销售与赞助：分析与回顾（第三部分 (IAEE Master Series Certificate: Event Sales & Sponsorship: Analytics and Review (Part 3)

Recorded On: 03/19/2026

Only available as part of a package

这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三期线上系列课程的第三期。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展览和活动的销售额。在本期课程中，学员将学习如何、何时以及深入分析数据，以及如何重点关注哪些领域来评估活动的投资回报率。

学习目标：

识别成功的展览和赞助销售策略的核心要素。
运用研究方法建立潜在客户名单，并使产品和服务与市场需求相匹配。
制定宣传册以支持组织的收入目标。

成功完成所有课程后，IAEE大师系列证书：活动销售与赞助课程可获得3个学时，用于CEM再认证。

注册参加完整的三期线上系列课程：会员99美元 | 非会员149美元。

无法参加？您仍然可以注册并访问录像，以便在最适合您职业发展计划的时间进行点播观看。

This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.

Learning Objectives:

Identify the core elements of a successful exhibit and sponsorship sales strategy.
Apply research methods to build prospect lists and align offerings with market needs.
Develop the prospectus to support the organizations revenue goals.

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

To register for the full virtual 3-part series Members $99 | Non-Members $149.
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.

Jennifer Kerhin, MBA, CEM CMP

Chief Executive Officer

SB Expos & Events

Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.

IAEE 大师系列证书：活动销售和赞助课程在成功完成所有课程内容后，可获得 3 个学时用于 CEM 再认证。

IAEE Master Series Certificate: Event Sales and Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

完成此特定课程后，可获得 1 个学时，用于 CEM 再认证。

成功完成 IAEE 大师系列证书：赞助营销课程的所有课程和组成部分后，可获得 3 个学时，用于 CEM 再认证。
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.