IAEE Event Tech Demo Day: Ready For Show Season, Event Technology For Busy Organizers: EXPOCAD

Recorded On: 09/29/2026

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Clicks to Clarity: Turning Attendee Behavior into Exhibitor Value

Every click on an event website tells part of a story. 3e by EXPOCAD® helps organizers turn attendee browsing behavior—page views, booth interactions, dwell time and brand interest—into practical intelligence. During Demo Day, we will show how readily available AI tools can reveal high-intent audiences, comparison behavior and overlooked opportunities, then translate those patterns into stronger exhibitor conversations, more relevant sponsorships and better retention. The goal is not another dashboard. It is a clearer understanding of what attendees want and what organizers and exhibitors can do next.

Rich Stone

CEO

3e by EXPOCAD

Rich Stone is CEO of 3e by EXPOCAD, a company marking 40 years of event technology innovation in 2026. He works at the intersection of show management, floor-plan operations, exhibitor success, and emerging technology. With a practical, decidedly non-hyped approach to AI, Rich focuses on turning the data organizers already collect into useful intelligence. Creating stronger exhibitor conversations, better retention, smarter sponsorships and clearer business decisions. His premise is simple. AI becomes valuable when it moves beyond counting activity and helps organizers understand intent, act sooner and become better partners to exhibitors.

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