IAEE Event Tech Demo Day: Driving Engagement Through Smart Technologies: Welcome!

Recorded On: 05/19/2026

Only available as part of a package

Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions below if you would like to attend for $19.99 each individual session.

Ed Lane

Vice President of Digital Strategy of the Americas

RX

Ed Lane is the Vice President of Digital Strategy for RX Americas, where he helps shape the vision and strategy for digital products and platforms that enhance customer Return on Experience (ROE)—a metric that evaluates the value, satisfaction, and outcomes customers gain across their event journey, both in person and online. Ed joined RXUS in 2008 after serving as Director of eCommerce at Paper.com. He was recruited to build RX’s first year-round online directory products and was later promoted to Director of Digital, where he spent a decade advancing digital initiatives across the full RXUS event portfolio. His work has included matchmaking, online showcases, discovery tools, and data driven engagement solutions. He has held international assignments with RX France and on RX’s global product team in the UK, contributing to global digital strategy and innovation. Ed rejoined RXUS in 2022 to help accelerate digital capabilities across the Americas region. He currently serves as Chairperson of the IAEE Event and Technology Committee, helping guide industry wide perspectives on event technology, digital trends, and innovation.

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This session is 6 min in length and is not eligible for credit, but the other sessions that are part of this series each have session credit associated upon completion.