IAEE Event Tech Demo Day: Driving Engagement Through Smart Technologies: Event Citadel

Recorded On: 05/19/2026

Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.

Engagement in Action: Transforming Event Journeys with Innovative Tech
Discover how event organizers are turning passive attendees into fully immersed, highly engaged participants. Through our Event Engagement Suite, we deliver a connected ecosystem of tools designed to elevate every key touchpoint. From audio-driven solutions that instantly connect to attendees’ mobile devices, delivering personalized content, sponsor messaging, and real-time guidance, to powerful session tracking tools that enable waitlist management, live updates, and seamless sign-ups, every interaction is optimized for engagement. Attendees can also capture exhibitors' content and contact information directly from their mobile devices with a simple scan, creating a more dynamic, data-rich event experience for both attendees and exhibitors.

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.

Alexandra Schneider

SVP, Customer Success

Event Citadel

Alexandra Schneider is the Senior Vice President of Client Success at Event Citadel and a seasoned event industry executive with more than two decades of experience helping organizers maximize event impact. Alex has worked with associations, trade show organizers, and third-party stakeholders to improve attendee engagement and streamline operations through event technology. She brings her expertise in registration and lead retrieval and is always ready to nerd-out over analytics and onsite event operations.

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