IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Splab.Inc

Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

TalkValue is not a traditional event tech company, and we’re not a typical agency either. We build and operate what we call an Event Marketing Control Center for conference and exhibition teams. Most organizers don’t suffer from a lack of tools — they suffer from a lack of visibility. Registration data lives in one platform, CRM data in another, community conversations somewhere else, and reporting ends up in scattered spreadsheets. Decisions are then made on gut feeling, not intelligence. We unify those fragmented data sources and turn them into actionable intelligence — clear signals about where revenue is coming from, which cohorts are worth prioritizing, and where execution is getting stuck. From that intelligence, we help teams streamline manual workflows, automate what slows them down, and build a sustainable revenue engine. In the past 2.5 years, our team has supported over 200 events across the U.S., Japan, Hong Kong, and Korea. Sometimes we install the system and empower teams to run it themselves. Other times, we step in alongside them to execute. Either way, our role is the same: to help event organizations get out of their own way and operate with clarity, speed, and confidence.

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

Brought to You by

Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.