IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Personify A2Z Events

Recorded On: 02/24/2026

Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

A2Z Events brings the concept of Data Power: Turning Insights into Action Across the Event Ecosystem to life by capturing and connecting data across the entire event lifecycle, from registration and exhibitor sales to on-site engagement and revenue performance. By centralizing attendee, exhibitor, and operational data in one platform, A2Z enables organizers to move beyond reporting and use real-time and historical insights to optimize experiences, personalize engagement, improve sales strategies, and make smarter, more strategic decisions that drive measurable outcomes for events and their stakeholders.

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.

Joy Wingert

Sales Engineer

Personify A2Z Events

Joy Wingert is the Sales Engineer at Personify A2Z Events.

Roger Price

Chief Client Officer

Personify A2Z Events

Lead all sales, services, and support for the A2Z Events business within Personify.

Kristie Chicki

Principal Project Manager

Personify A2Z Events

Kristie is a former show manager and current Principal Project Manager for Personify A2Z Events. She has been in the industry for 20 years and has led Business Process Analysis for a variety of clients and manages a diverse team of individuals.

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