IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Personify A2Z Events

Recorded On: 02/24/2026

Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

A2Z Events brings the concept of Data Power: Turning Insights into Action Across the Event Ecosystem to life by capturing and connecting data across the entire event lifecycle, from registration and exhibitor sales to on-site engagement and revenue performance. By centralizing attendee, exhibitor, and operational data in one platform, A2Z enables organizers to move beyond reporting and use real-time and historical insights to optimize experiences, personalize engagement, improve sales strategies, and make smarter, more strategic decisions that drive measurable outcomes for events and their stakeholders.

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.

Joy Wingert

Sales Engineer

Personify A2Z Events

Joy Wingert is a Sales Engineer with more than 20 years of experience in the events industry. With a strong background in education management and computer software, she brings expertise in project management, requirements analysis, and trade shows to help organizations deliver successful event experiences.

Roger Price

Chief Client Officer

Personify A2Z Events

Roger Price is the General Manager, Events Business Unit, where he leads global Sales, Services, Support, and Client Success teams delivering technology and services for thousands of B2B events annually. A senior operations and strategy executive, Roger specializes in driving growth in the B2B software and tech-enabled services industry, with leadership experience spanning Sales, Customer Success, Product Management, Strategy, and Consulting across start-ups, middle-market firms, and publicly traded companies.

Kristie Chicki

Principal Project Manager

Personify A2Z Events

Kristie Chicki is a trade show account manager and project specialist who excels at driving successful event operations and client relations. She has a proven track record of managing end-to-end exhibitor services, digital portals, and event logistics for major industry expositions. Combining strong organizational leadership with practical project management, Kristie ensures that complex event timelines are met and clients receive top-tier support.

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