IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Maritz

Recorded On: 02/24/2026

Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

Maritz Harness the Power of Universal ID: Transforming Event Data into Personalized Experiences

Discover how a universal ID can connect data from every attendee touchpoint — registration, lead retrieval, onsite engagement and beyond — into a single, actionable attendee profile. This session will explain the universal ID concept, illustrating how it enables personalized experiences, streamlines data management and empowers show organizers to make smarter, insight-driven decisions. Through real-world examples, you’ll learn how to overcome common data challenges and harness the full potential of your event data ecosystem.

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.

Aaron Dorsey

VP, Product Management, Info Security & Privacy

Maritz

Aaron Dorsey, PMP has been in the meetings and events industry since 2002. Beginning as an onsite specialist with Experient, Aaron moved into the Project Management department in 2007. In 2013, Aaron was promoted to Director, Project Management and then moved into a customer facing role in 2017, when promoted to Senior Director, Strategic Client Technology. Aaron has two main focuses in this role, serving as a sales engineer on new business opportunities, and working in product development, guiding a team of product managers to ensure Maritz Global Event’s technology remains best in class. He prides himself as a leader in innovation and process improvement, listening to customer, industry and market demands in order to drive new initiatives and technological advancements.