IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Map Your Show

Recorded On: 02/24/2026

Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

MYS Insights is Map Your Show’s AI-powered analytics solution that helps event organizers turn engagement and revenue data into action. In this demo, we’ll show how real-time insights, post-event reporting, and built-in benchmarking help identify at-risk exhibitors, measure performance against other events, and uncover new revenue opportunities. Learn how the right analytics tool drives stronger exhibitor ROI and more predictable financial results.

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.

Ben Dunlap

VP Sales

Map Your Show

Ben Dunlap, CEM, is Vice President at Map Your Show, where he has spent more than 30 years helping trade show and event organizers leverage technology to drive better results. Based in Cincinnati, Ben holds a degree from Xavier University and brings deep expertise in exhibition management, sales strategy, and event technology to every client

Justin Post

Vice President of Sales

Map Your Show

Justin Post is Vice President of Sales at Map Your Show, where he partners with event organizers worldwide to maximize their trade show technology and drive stronger results for exhibitors and attendees alike. Based in Cincinnati, Ohio, Justin is an active member of the exhibitions and events community and a familiar face at industry events including Expo! Expo!.

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