IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: EventsAir

Recorded On: 02/24/2026

Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

EventsAir is a unified event management platform designed to run the entire event ecosystem from start to finish — including event registration, websites, payments, communications, mobile apps, on-site delivery, lead capture, reporting and more. EventsAir is able to capture and leverage every attendee, exhibitor, and organizer touchpoint along the way — generating rich data and real-time insights that can be used to improve event outcomes. For this Demo Day, we’ll show how EventsAir turns connected event data into action through automation, segmentation, and integrations with key AMS and CRM platforms, helping teams personalize experiences, prove ROI, and make smarter decisions before, during, and after the event.

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.

Lee Goupil

Senior Account Executive

Eventsair

Lee Goupil is an Account Executive at EventsAir, where he has spent the past two years helping associations, nonprofits, and event organizers streamline event management through technology. He works closely with organizations to evaluate their event technology needs and identify solutions that improve attendee engagement, registration management, communications, and overall event operations. With a consultative approach and a strong understanding of the industry, Lee partners with clients to help them deliver successful in-person, virtual, and hybrid events. He is passionate about helping event professionals leverage technology to create better experiences for both organizers and attendees.

Sarah Spooner

Customer Success Team Lead - EMEA and US

EventsAir

With more than 20 years of experience in the events industry, Sarah joined EventsAir in 2020 and has led the North American Customer Success team since 2025. A former meeting planner, she successfully produced more than 100 events using EventsAir, giving her a unique perspective that bridges the needs of both clients and software providers. Her firsthand experience as an EventsAir user enables her to guide clients with practical insights and a deep understanding of the event management lifecycle. Sarah resides in Asheville, NC with her longtime partner and their myriad of pets.

Ross Sawai

Head of US Sales

EventAir

Ross is the current Head of US Sales for EventAir, a comprehensive event management software and services company. With over 20+ years in the industry, he has a wealth of executive leadership experience focusing on sales, marketing, and operations, which brings positive and strategic thinking to every conversation he has. His diverse background includes globally recognized firms such as Momentive (formerly Community Brands), MCI, Searchwide, and GenieConnect by Lanyon (now Cvent). Originally from Hawaii, Ross resides in Texas where he leads the US presence and growth plans for the company.

Brought to You by