Haz valer tu valor: marca personal, posicionamiento profesional y negociación para profesionales emergentes (Own Your Value: Personal Branding, Professional Positioning & Negotiation For Emerging Professionals)
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- Non-member - $79
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- Non-member Supplier - $79
- Non-member Organizer - $79
En las primeras etapas de tu carrera, construir una reputación sólida implica mucho más que realizar un buen trabajo; también se trata de asegurar que los demás comprendan el valor que aportas. "Own Your Value" (Haz valer tu valor) es un seminario web interactivo diseñado para profesionales emergentes y aquellos que se inician en la industria de exposiciones y eventos, y que desean adoptar un enfoque más intencional en su posicionamiento profesional. Los participantes explorarán cómo identificar y comunicar sus fortalezas, construir una marca personal auténtica, aumentar su visibilidad en el sector y establecer conexiones profesionales significativas. La sesión también abordará un tema que puede resultar intimidante al comienzo de la carrera: la negociación. Desde hablar sobre salarios y ascensos hasta analizar ofertas de empleo y gestionar conversaciones básicas sobre contratos, los participantes aprenderán estrategias prácticas para defender sus intereses con confianza y profesionalismo. A través de ejemplos reales, ejercicios de reflexión y herramientas aplicables, los asistentes terminarán la sesión mejor preparados para reconocer su propio valor, comunicarlo con claridad y defender los siguientes pasos en su trayectoria profesional.
Objetivos de aprendizaje:
- Identificar y articular su valor profesional definiendo las fortalezas, habilidades y experiencias que contribuyen a una marca personal auténtica y memorable.
- Aplicar estrategias prácticas para fortalecer su posicionamiento y visibilidad profesional, incluyendo la presencia en LinkedIn, el *networking*, la creación de relaciones y la comunicación eficaz de sus aportaciones.
- Prepararse para negociaciones salariales, de ofertas de empleo y de contratos básicos mediante la investigación de su valor, la identificación de prioridades, la formulación de preguntas fundamentadas y la comunicación de sus peticiones con confianza y profesionalismo.
Early in your career, building a strong reputation is about more than doing great work. It’s also about making sure others understand the value you bring to the table. Own Your Value is an interactive webinar designed for emerging professionals and those newer to the exhibitions and events industry who want to become more intentional about how they position themselves professionally. Participants will explore how to identify and communicate their strengths, build an authentic personal brand, increase their visibility within the industry, and create meaningful professional connections. The session will also tackle a topic that can feel intimidating early in your career: negotiation. From discussing salary and promotions to reviewing job offers and navigating basic contract conversations, participants will learn practical strategies for advocating for themselves with confidence and professionalism. Through real-world examples, reflection exercises and actionable tools, attendees will leave better equipped to own their value, communicate it clearly and advocate for what comes next.
Learning Objectives:
- Identify and articulate their professional value by defining the strengths, skills and experiences that contribute to an authentic and memorable personal brand.
- Apply practical strategies to strengthen their professional positioning and visibility, including LinkedIn presence, networking, relationship-building and communicating their contributions effectively.
- Prepare for salary, job-offer and basic contract negotiations by researching their value, identifying priorities, asking informed questions and communicating requests with confidence and professionalism.
Necoya L. Tyson, CEM-AP, CGMP, CCEP
Senior Director of Conventions
National Safety Council
Necoya Tyson is an accomplished association executive and event industry leader with more than 20 years of experience developing and delivering conferences, exhibitions, sponsorship programs, and strategic initiatives for national and international organizations.
She currently serves as Senior Director of Conventions for the National Safety Council (NSC), where she leads the strategy, planning, and execution of the organization's premier meetings and events, including the renowned Safety Congress & Expo, one of the world's largest annual safety conferences and exhibitions. In this role, she oversees convention operations, exhibition management, sponsorship strategy, and cross-functional collaboration to deliver exceptional experiences that advance NSC's mission of saving lives and preventing injuries.
In addition to her role at NSC, Necoya is the Founder and Chief Executive Officer of Lightsey Event Solutions, an award-winning event management firm specializing in conference management, trade shows, exhibitions, sponsorship strategy, and event consulting for associations and nonprofit organizations. Since founding the company in 2019, she has led successful meetings and conventions across the United States while earning a reputation for operational excellence, innovation, and collaborative leadership.
A respected leader within the meetings and events profession, Necoya has served as an International Association of Exhibitions and Events (IAEE) Certified in Exhibition Management (CEM) faculty member since 2017, teaching exhibition and event management courses throughout the United States and internationally. She currently serves on the IAEE International Board of Directors, where she contributes to advancing the exhibitions and events industry through strategic leadership and governance.
Necoya holds the Certified in Exhibition Management – Advanced Professional (CEM-AP), Certified Government Meeting Professional (CGMP), and Certified Corporate Event Planner (CCEP) designations. She is widely recognized for her expertise in convention operations, exhibition management, sponsorship development, strategic planning, and volunteer leadership.
Passionate about creating meaningful experiences and developing future industry leaders, Necoya is known for fostering collaboration, driving innovation, and building partnerships that strengthen organizations and the communities they serve.
Esta sesión es válida para obtener 1 hora de crédito para la recertificación CEM.
This session is eligible for 1 clock hour towards CEM recertification.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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