组织结构全球化方法：推动增长和效率提升的国际实践 (Global Approaches To Organizer Structure: International Practices To Drive Growth And Efficiency)
Recorded On: 08/12/2026
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展览组织机构发展迅猛，组织结构如今已成为推动增长、盈利和效率的关键因素。对于寻求规模化发展和提升销售业绩的组织而言，传统的团队模式已不再适用。本次研讨会将探讨展览组织机构如何构建高效、高绩效的销售团队，以及如何优化业务结构，以加强销售、运营和市场营销之间的协同合作。Matthias 将通过实际案例，重点介绍当前销售团队设计和公司结构方面的最佳实践。与会者将深入了解当今高效的展览公司结构，以及这些结构如何支持可持续增长和盈利。
学习目标：
- 构建以业务为中心的公司架构
- 打造敏捷的销售团队
- 在国际环境下组建团队
IAEE 网络研讨会会员免费，非会员需支付 79 美元。
Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking to scale and improve sales performance. This session explores how exhibition organizers are building efficient, high-performing sales teams and structuring their businesses for stronger alignment across sales, operations, and marketing. Through practical examples, Matthias highlights current best practice in sales team design and company structure. Attendees will gain clear insight into what effective exhibition company structures look like today and how they support sustainable growth and profitability.
Learning Objectives:
- Build a business centered company structure
- Develop an agile sales team
- Establish a team in an international context
IAEE Webinars are FREE to members and available to non-members for $79.
Matthias Tesi Baur
CEO
MBB-Consulting Group
Matthias Tesi Baur is an experienced strategist and consultant in the international business sector with over 24 years of expertise in the global trade fair and B2B industry. His career includes leadership positions at industry giants such as Messe Frankfurt, Reed Exhibitions, and UBM/Informa. Baur is distinguished by his ability to establish innovative business platforms in key markets including the USA, UK, and Asia. As Global E-Business Director at Reed Exhibitions, he led pioneering projects in digital transformation and big data. At UBM/Informa, Baur was responsible for an extensive portfolio of trade fairs and conferences, building international teams and achieving growth in the high double-digit range. Since 2012, he has been leading the MBB-Consulting Group, which specializes in growth strategies, M&A, and management training in the B2B sector.
完成本次课程后，参与者将获得 0.75 个学时，可用于 CEM 再认证。
Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.
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