From Feelings to Facts: The Evolution of Event Data

Includes a Live Web Event on 01/15/2025 at 10:30 AM (CST)

Join us for an insightful deep dive into the world of event data in our upcoming session, "From Feelings to Facts: The Evolution of Event Data." This interactive workshop will explore the pivotal shift from making event decisions based on feelings to using data-driven insights for unparalleled success. We will demonstrate how data can be used to showcase event ROI, supporting renewals and new sales to sponsors and exhibitors.

After participating in this session, participants will be able to:

Understand the importance of transitioning from subjective feelings to data-driven decision-making in the context of event planning.
Learn how to demonstrate event ROI to support renewals and new sales to sponsors and exhibitors.
Discover practical strategies for leveraging data to measure, analyze, and optimize event outcomes.
Gain insights into how data can provide a clear picture of team performance and contribute to overarching organizational goals.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Panos Moutafis, Ph.D

CEO and Co-Founder

Zenus

Dr. Panos Moutafis has 12 years of experience in ethical artificial intelligence and is the CEO and Co-founder of Zenus.

He received his B.Sc. in Statistics from the Athens University of Economics & Business in Greece and his Ph.D. in Computer Science from the University of Houston. Panos has a dozen publications in leading journals and conferences and a book chapter in Face Recognition Across the Imaging Spectrum.

He has been internationally recognized as an expert in ethical facial analysis, with published articles in the Harvard Business Review and the Journal of Marketing Research. His distinctions include a TEDx Talk and the best paper award by the IEEE Homeland Security Conference Biometrics, Forensics, and Physical Security.

Annaji Sailer, CRFP, CEM

Senior Director of Exhibits & Strategic Partnerships

Restaurant Facility Management Association (RFMA)

Annaji Sailer started in the restaurant facilities industry 25+ years ago where she worked in business development, sales and marketing. Prior to joining the RFMA staff, Annaji managed restaurant national accounts for Cintas for 5 years. During that time, she did committee work for RFMA and sat on their board of directors.

She joined the staff at RFMA as Membership Development Manager in 2016. Annaji’s experience as a vendor member, exhibitor and sponsor of RFMA quickly led to her taking over exhibit and sponsorship sales. She has spent the last 4 years building a sales and sponsorship fulfillment team that she is very proud of. She was promoted to Senior Director of Exhibits & Strategic Partnerships in January 2022.