Expo! Expo! 2025 Expo! Expo! 2025 Strategic Targeting: How To Build Competitive Strength In An Over Saturated Market

Recorded On: 12/10/2025

The future of audience connection demands more than demographics, it demands dimension. As traditional segmentation fades, the next era of marketing leadership will be defined by the ability to see, shape, and serve audiences through the lenses of behavior, mindset, and values. In forward-thinking session, you’ll learn how to engineer dynamic audiences that evolve alongside shifting marketplaces and emerging technologies. We'll explore how to craft competitive brand segmentation and positioning that doesn't just react to change, it drives it, by creating emotional resonance, tech-enabled experiences, and agile strategies that unlock unseen market opportunities.

Learning Objectives:

Reframe how you see your audience by segmenting through future-forward lenses of behavior, mindset, and values not outdated demographics.
Engineer dynamic audience ecosystems that evolve with shifting expectations, emerging technologies, and cultural trends.
Spot the invisible opportunities in crowded markets and architect a competitive space your brand can own before others even see it.

This session is $49 exclusively for IAEE Members and is not available for non-members.

Sherron Washington, M.A.

Founder and CEO

The P3 Solution

Sherron Washington, M.A. is the founder and CEO of The P3 Solution a full-service marketing and communication (marcomm). She has built her firm around the principle of “marketing simple,” which instruct clients to embrace simplified methods to promoting their business. She has imparted her marketing wisdom and expertise for nearly 20 years and has been deemed by many as “The Marketing Whisperer” due to her uncanny ability to assist clients in developing innovative, results driven, yet simple solutions for their business. Sherron has written two books Market Simple: The Blueprint to a One-Page Marketing Plan, and The Oops Moment which teaches businesses how to develop quick and effective marketing tactics.

As a speaker, trainer and professor, Sherron has an energetic style that captivates and educates simultaneously, sharing expert marketing insight in fun interactive sessions that engage the participants and enhance the learning experience. Sherron has presented at several conferences around the world including Inbound, Expo! Expo! and the International Baking Industry Expo. Sherron currently teaches Marketing and Communication courses at Trinity Washington University and for Goldman Sachs National 10,000 Small Business program. Sherron’s overall goal is to educate businesses on how to develop and execute better marcomm strategies that will help communicate and promote their brand effectively.

This session upon completion is eligible to earn 0.75 Clock hour towards CEM recertification.