Exhibitor Relations - VIRTUAL CLASS - 6/9/26
Includes a Live Web Event on 06/09/2026 at 8:30 AM (CDT)
-
Register
- Non-member - $490
- Member - $349
- Freeman Member - $279.20
This class will be conducted VIRTUALLY through Zoom on 6/9/26 from 8:30am - 2:30pm CST. You will have 90 days from the date of the course to take your exam. No proctor is needed. Exam Instructions and exam password will be provided to you at the end of the day.
You are required to read the workbook before class. It is located under the “Workbook & Schedule” tab.
You must have a webcam to take this class.
COURSE DESCRIPTION:
Exhibitors are a critical stakeholder in the exhibitions and events industry that are often misunderstood or overlooked. Understanding how to partner with exhibitors to ensure their success will help drive value for the show organizer, the exhibitor and the attendee. It is important for show organizers to understand the root causes of pain points for exhibitors and what systems, processes and solutions a show organizer can implement to address the needs of their exhibitors and create success for all stakeholders.
LEARNING OBJECTIVES:
After completing this course, the participant should be able to:
- Accurately identify all stakeholder groups and their role in the exhibitions industry
- Describe what elements of an RFP can be negotiated and how those choices may impact the exhibitors, both positively and negatively
- Explain the current pain points for exhibitors, including the root cause of those pain points and possible ways to address them to benefit both the exhibitor and the trade show stakeholders
- Describe the differences between show rules, union rules and venue rules
- Explain the importance of communicating with and resolving issues for exhibitors, including identifying practical systems, processes and solutions to address these situations
- Set sustainability goals for a trade show and understand the driving factors to encourage participation from exhibitors
- Develop and implement DE&I initiatives to create an inclusive experience
- Recall a range of technology and understand how to use it effectively
- Support exhibitors in calculating ROI through the use of data and metrics
Stephanie Houck, CEM
Senior Director, Exposition Operations
SPARGO Inc.
Stephanie Houck, CEM has over 20 years of exposition operations experience. She is currently the Senior Director, Exhibit Operations at SPARGO, Inc., focusing on healthcare meetings, which include the American Society of Clinical Oncology, the American Society of Hematology and the American Society of Anesthesiologists. As Senior Director of Exhibit Operations, Stephanie oversees the operations team and is responsible for programs such as the Sponsorship Program Development and Fulfillment, Product Theaters, Exhibitor Resource Center, Exhibitor Communication and Education Programs, which includes webinar offerings, newsletters and First Time Exhibitor program. Stephanie holds her CEM designation (Certified in Exhibition Management) and is an active member of HCEA and IAEE.
Key:
Complete
Next
Failed
Available
Locked
