Duplicando la participación: un estudio de caso del StreamTV Show 2025 de Questex (Doubling Participation: A Case Study From Questex's StreamTV Show 2025)
Recorded On: 06/24/2026
-
Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
Acompáñenos en un fascinante seminario web de 45 minutos en el que revelaremos cómo el StreamTV Show de Questex logró duplicar con éxito su participación respecto al año anterior, atrayendo a más de 100 expositores y 3.000 asistentes. Los presentadores profundizarán en la manera en que Questex consiguió aumentar el nivel de interacción de la audiencia en su evento insignia. Este caso de estudio explora las estrategias innovadoras, las integraciones tecnológicas y las tácticas de comunicación que permitieron duplicar las tasas de participación.
Objetivos de aprendizaje:
- Analizar las estrategias específicas que Questex implementó para duplicar la participación en el StreamTV Show 2025.
- Este seminario web le proporcionará información práctica y aplicable para potenciar la interacción de los asistentes en el propio recinto del evento.
- Aplicar las mejores prácticas y herramientas extraídas de este caso de estudio para optimizar los beneficios de los expositores en el área de exhibición.
Esta sesión es gratuita para los miembros de la IAEE y tiene un costo de $79 para los no miembros.
Join us for an engaging 45-minute webinar where we uncover how Questex's StreamTV Show successfully doubled its participation from the previous year, attracting over 100 exhibitors and 3,000 attendees. Presenters will delve into how Questex successfully increased audience engagement for their flagship event. This case study explores innovative strategies, technology integrations, and communication tactics that doubled participation rates.
Learning Objectives:
- Analyze the specific strategies Questex implemented to double participation in the StreamTV Show 2025.
- This webinar will equip you with actionable insights to boost attendee engagement on site.
- Apply best practices and tools from the case study to enhance exhibitor show floor benefits.
This session is free for IAEE members and $79 for non-members.
Shelli Winter
VP Customer Experience
Questex
Shelli Winter is a branding and experienced strategist who thrives at the intersection of creativity and audience engagement. Recognized as a Top Women in Media Change Maker during her time at Informa, Shelli now focuses on creating experiences that both delight audiences and drive business growth. Outside of work, Shelli loves the outdoors and baking, cross-country skiing, backpacking in the mountains, or crafting pies.
Charlene Soucy
Head of Marketing, Experiential Technology Group
Questex
Charlene Soucy is a senior marketing leader at Questex, where she oversees marketing strategy for a dynamic portfolio of B2B media brands and live events within the Experiential Technology Group. With a focus on driving audience growth, revenue, and brand impact, Charlene leads integrated campaigns across digital media, content, and large-scale industry events spanning streaming, broadband, sensors, and live design. Known for her data-driven and highly creative approach, Charlene has built and scaled marketing programs that connect global industry communities—launching new event brands, revitalizing legacy properties, and pioneering innovative formats like on-site video studios and persona-based marketing strategies. Her work consistently centers on delivering measurable results while creating meaningful, in-person experiences that fuel business growth.
Charlene is passionate about blending storytelling, technology, and audience insights to elevate how industries engage, learn, and connect. She is especially focused on leveraging AI, personalization, and integrated media to modernize event marketing and drive deeper customer engagement. She lives just outside of Boston with her family and their dog, where she balances a fast-paced career with life at home.
Esta sesión es válida para obtener 0.75 hora de crédito para la recertificación CEM.
This session is eligible for 0.75 clock hour towards CEM recertification.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
Key:
Complete
Next
Failed
Available
Locked
