Doubling Participation: A Case Study from Questex’s StreamTV Show 2025

Charlene Soucy is a senior marketing leader at Questex, where she oversees marketing strategy for a dynamic portfolio of B2B media brands and live events within the Experiential Technology Group. With a focus on driving audience growth, revenue, and brand impact, Charlene leads integrated campaigns across digital media, content, and large-scale industry events spanning streaming, broadband, sensors, and live design. Known for her data-driven and highly creative approach, Charlene has built and scaled marketing programs that connect global industry communities—launching new event brands, revitalizing legacy properties, and pioneering innovative formats like on-site video studios and persona-based marketing strategies. Her work consistently centers on delivering measurable results while creating meaningful, in-person experiences that fuel business growth. 

Charlene is passionate about blending storytelling, technology, and audience insights to elevate how industries engage, learn, and connect. She is especially focused on leveraging AI, personalization, and integrated media to modernize event marketing and drive deeper customer engagement. She lives just outside of Boston with her family and their dog, where she balances a fast-paced career with life at home.

Shelli Winter is a branding and experienced strategist who thrives at the intersection of creativity and audience engagement. Recognized as a Top Women in Media Change Maker during her time at Informa, Shelli now focuses on creating experiences that both delight audiences and drive business growth. Outside of work, Shelli loves the outdoors and baking, cross-country skiing, backpacking in the mountains, or crafting pies. 

Matt Rickman is a Senior Creative Director with more than two decades of experience leading creative strategy, video production, digital content, and brand storytelling for media, events, and B2B organizations. At Questex, Matt leads the development of high-impact video and multimedia content that helps brands connect with audiences through compelling stories, authentic customer experiences, and engaging event-driven content. His work spans creative direction, content strategy, live event production, documentary-style storytelling, podcasting, photography, and emerging media technologies.

Prior to Questex, Matt served as Director of Marketing & Creative at Informa Engage, where he led creative teams and marketing initiatives across a diverse portfolio of events and brands. Throughout his career, he has built a reputation for combining strategic thinking with hands-on production expertise—bridging the gap between business objectives and creative execution. A filmmaker by training and a lifelong technologist, Matt is passionate about using visual storytelling to create meaningful audience connections. Whether producing executive interviews, keynote films, customer success stories, podcasts, or large-scale event content, he focuses on turning complex ideas into engaging narratives that drive results. Based in Fort Collins, Colorado, Matt continues to explore the intersection of creativity, technology, and storytelling while leading teams that bring brands and experiences to life through video, photography, and digital media.