Doubling Participation: A Case Study from Questex’s StreamTV Show 2025

Includes a Live Web Event on 06/24/2026 at 10:30 AM (CDT)

How do you turn an industry event into a must-attend experience? Join Questex for a behind-the-scenes look at how StreamTV Show 2025 doubled participation year over year through audience-first marketing, experiential branding, creative storytelling, and operational agility. In this 45-minute webinar, the StreamTV team will share the strategies that helped transform the event beyond a traditional conference into a high-energy industry gathering fueled by networking, immersive experiences, social proof, and FOMO-driven engagement. Attendees will learn how multi-channel campaigns, onsite video content, personality-driven creative, and real-time social amplification helped drive momentum — along with lessons learned from managing larger crowds and navigating unexpected onsite challenges, including power loss and live-event disruption management.

Learning Objectives

Explore the marketing and audience engagement strategies that helped StreamTV Show double participation year over year
Learn how experiential branding, creative content, and onsite video amplified attendee engagement and social reach
Gain practical insights into managing operational challenges and scaling live event experiences successfully
Attendees will leave with actionable ideas and real-world strategies to grow and elevate their own events.

This session is free for IAEE Members and is $79 for non-members.

Charlene Soucy

Head of Marketing, Experiential Technology Group

Questex

Charlene Soucy is a senior marketing leader at Questex, where she oversees marketing strategy for a dynamic portfolio of B2B media brands and live events within the Experiential Technology Group. With a focus on driving audience growth, revenue, and brand impact, Charlene leads integrated campaigns across digital media, content, and large-scale industry events spanning streaming, broadband, sensors, and live design. Known for her data-driven and highly creative approach, Charlene has built and scaled marketing programs that connect global industry communities—launching new event brands, revitalizing legacy properties, and pioneering innovative formats like on-site video studios and persona-based marketing strategies. Her work consistently centers on delivering measurable results while creating meaningful, in-person experiences that fuel business growth.

Charlene is passionate about blending storytelling, technology, and audience insights to elevate how industries engage, learn, and connect. She is especially focused on leveraging AI, personalization, and integrated media to modernize event marketing and drive deeper customer engagement. She lives just outside of Boston with her family and their dog, where she balances a fast-paced career with life at home.

Shelli Winter

VP Customer Experience

Questex

Shelli Winter is a branding and experienced strategist who thrives at the intersection of creativity and audience engagement. Recognized as a Top Women in Media Change Maker during her time at Informa, Shelli now focuses on creating experiences that both delight audiences and drive business growth. Outside of work, Shelli loves the outdoors and baking, cross-country skiing, backpacking in the mountains, or crafting pies.