Cómo impulsar el éxito de los eventos con estrategias centradas en el vídeo (Unlocking Event Success With Video-First Strategies)
Recorded On: 05/20/2026
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En la vertiginosa industria actual de los eventos, el marketing centrado en el video no es solo una tendencia, ni tampoco debe limitarse únicamente a fines promocionales. Es una estrategia poderosa para captar la atención, involucrar a las audiencias y generar ingresos por patrocinios a lo largo de todo el ciclo de vida de su evento. Acompáñenos en un análisis exhaustivo sobre cómo identificar y asegurar oportunidades de patrocinio lucrativas dentro de los eventos, y descubra consejos y trucos de expertos para elevar la calidad de su producción. Además, exploraremos la psicología detrás de por qué los enfoques centrados en el video resuenan con tanta fuerza tanto entre las audiencias como entre los patrocinadores. Ya sea usted un profesional de eventos, un experto en marketing o un creador de contenido, esta sesión le brindará los conocimientos y las herramientas necesarios para aprovechar el marketing centrado en el video y lograr el máximo impacto. La sesión incluye 10 formas de utilizar los videos para fomentar la participación de las partes interesadas clave y para fines de marketing.
Objetivos de aprendizaje:
- Aprender tácticas para mantener el interés de las partes interesadas y prolongar la vida útil de su contenido de video.
- Comprender la tecnología esencial y las técnicas de producción sencillas necesarias para crear contenido de video marketing atractivo y convincente.
- Analizar las razones psicológicas por las que el marketing centrado en el video genera un mayor nivel de participación y un mayor éxito en la obtención de patrocinios.
Este seminario web de la IAEE es gratuito para los miembros que deseen asistir en directo o bajo demanda, y tiene un costo de $79 para los no miembros.
In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.
Learning Objectives:
- Learn tactics to keep stakeholders engaged and get more longevity out of your video content.
- Understand the essential technology and simple production techniques needed to create compelling video marketing content.
- Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.
This IAEE webinar is free for members to attend live or on-demand and $79 for non-members to attend.
Válido para obtener 0.75 hora lectiva para la recertificación CEM.
Eligible to earn 0.75 Clock Hours towards CEM recertification.
John Wilson
Vice President, Business Development, Northeast Region
CNTV
John Wilson is Vice President of Business Development at CNTV, where he collaborates with associations and trade show organizations to advance their goals, missions, and ideas through strategic video content. He brings more than 30 years of experience in broadcast journalism, most recently serving as Vice President of News in Philadelphia, overseeing a major broadcast and digital news operation. John’s first contract project with CNTV in 2023 was, in his words, “love at first sight.” That experience led to the creation of a business development role that allowed him to carry his background in storytelling, strategy, and audience engagement into the events industry. Today he helps organizations capture the energy of their events and turn it into content that connects with audiences year-round. What he enjoys most is joining the mission of the organizations he works with, building strong relationships, and helping them tell stories that matter to their members and communities. John lives in Cherry Hill, New Jersey with his wife. They have two adult children. His home office is shared with Mojo, a border collie.
Kristin Torres
Executive Director, Meetings & Events
National Cattlemen’s Beef Association
Kristin Torres is an event planning professional with over 20 years of experience in planning association meetings, trade shows and special events both in person and more recently virtual. Kristin is currently the Executive Director, Meetings & Events for the National Cattlemen’s Beef Association. Kristin has worked with NCBA for over 15 years and works closely with her team to produce the largest event for the beef cattle industry as well as over 30 smaller events annually. When she’s not busy planning events Kristin is busy managing her two teenage daughters and planning the next family vacation.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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