CEIR Virtual Session: B2B Exhibition Industry Update – Thriving Amidst Uncertainty

Recorded On: 03/25/2025

In an ever-changing business environment, understanding the latest trends and impacts is crucial. Join industry experts Adam and Nancy as they delve into the current state of the US B2B exhibition industry. Discover key insights from Q4 2024, including economic factors that could shape the future, both positively and negatively. Learn about the latest best practices for attendee and exhibitor engagement on the show floor. Plus, get a sneak peek at some highlights from CEIR’s organizer benchmarking study. Don’t miss this opportunity to stay ahead in the dynamic world of B2B exhibitions.

Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR)

IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Brought to You by:

Nancy Drapeau, IPC

Vice President of Research

Center for Exhibition Research

Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.

Adam Sacks

President

Tourism Economics, an Oxford Economics Company

Adam Sacks is the President of Tourism Economics, an Oxford Economics company serving the global travel and tourism industry. With more than 25 years of experience, he specializes in policy analysis, market assessments, and economic impact, helping destinations, companies, and governments make informed investment and strategy decisions. A sought-after keynote speaker (and occasional guitarist), Adam frequently shares insights on the global travel economy.