CEIR Virtual Session: AI Isn’t The Destination, It’s How You And Your Events Keep Advancing
Recorded On: 10/22/2025
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AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. But the journey is far from over. In this session, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation, success, and lessons learned that will inspire you to explore new tools and approaches.
While the pace of change has only accelerated since then, this session offers a timely look at how professionals are navigating the evolving AI landscape, what’s working, what’s not, and what’s next. This session will be led by three event organizers who will share how they use AI to support their job success as well as for their organizations and the events they run. This session will be moderated by Nancy Drapeau, IPC and VP of Research at CEIR. She will share insights from CEIR’s August report on which captured AI adoption trends.
Learning Outcomes: Learn CEIR’s August report on AI adoption trends.
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
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人工智能不再是遥不可及的未来概念，它已成为一种实用工具，正在重塑活动专业人士的工作方式以及活动创造价值的方式。但这段旅程远未结束。在本次研讨会中，您将了解活动组织者目前如何利用人工智能提升自身工作效率，并从参会者营销和销售到运营等各个方面提升活动成果。您将听到真实的案例分享，包括实践经验、成功案例和经验教训，这些都将激励您探索新的工具和方法。
尽管变革的速度此后不断加快，但本次研讨会将及时探讨专业人士如何应对不断发展的人工智能格局，哪些方法有效，哪些无效，以及未来的发展方向。本次研讨会将由三位活动组织者主讲，他们将分享如何利用人工智能来提升自身工作效率，并为他们的组织和所举办的活动带来成功。本次研讨会将由国际展览与活动协会 (IAEE) 和展览行业研究中心 (CEIR) 的研究副总裁 Nancy Drapeau 主持。她将分享 CEIR 八月份关于人工智能应用趋势的报告中的见解。
学习目标：了解 CEIR 八月份关于人工智能应用趋势的报告。
IAEE 和 CEIR 的网络研讨会面向会员免费开放，非会员需支付 49 美元。参加本次研讨会可获得 1 个 CEM 再认证学时。
La IA ya no es un concepto futurista, es una herramienta práctica que está transformando la forma en que trabajan los profesionales de eventos y cómo estos generan valor. Pero el camino aún es largo. En esta sesión, descubra cómo los organizadores están utilizando la IA hoy en día para mejorar su propia productividad y optimizar los resultados de los eventos, desde el marketing y las ventas para los asistentes hasta las operaciones y mucho más. Escuchará historias reales de experimentación, éxito y lecciones aprendidas que le inspirarán a explorar nuevas herramientas y enfoques.
Si bien el ritmo del cambio no ha hecho más que acelerarse, esta sesión ofrece una perspectiva actualizada sobre cómo los profesionales están navegando por el panorama cambiante de la IA, qué funciona, qué no y qué nos depara el futuro. Esta sesión estará dirigida por tres organizadores de eventos que compartirán cómo utilizan la IA para alcanzar el éxito en su trabajo, tanto a nivel personal como para sus organizaciones y los eventos que gestionan. La sesión será moderada por Nancy Drapeau, IPC y vicepresidenta de investigación de CEIR. Ella compartirá información del informe de CEIR de agosto sobre las tendencias de adopción de la IA.
Objetivos de aprendizaje: Conocer el informe de CEIR de agosto sobre las tendencias de adopción de la IA.
Los seminarios web de IAEE y CEIR son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Permite obtener 1 hora de crédito para la recertificación CEM.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Steven Carlisle
Digital & Marketing – North America
CloserStill Media
Steven Carlisle, VP Data, Digital & Marketing – North America, is a strategic B2B marketing leader with over 15 years of expertise in driving growth. He develops and executes data-driven, multi-channel campaigns designed to acquire and retain VIP audiences, consistently proving marketing's direct contribution to revenue goals. Steven is deeply committed to exploring and implementing artificial intelligence for next-level marketing performance.
Rachel Grundner
Director of Sales
North American Trailer Dealers Association (NATDA)
Rachel Grunder is the Director of Sales at the National American Trailer Dealers Association (NATDA). Rachel is a dedicated sales leader with a fervent commitment to fostering meaningful connections within the business community. Her unwavering focus on supporting and amplifying the goals of others has defined her tenure in trade shows and media. Currently steering her expertise and passion towards NATDA, she strives to nurture and expand partnerships with our esteemed members, elevating their journey as exhibitors, vendors, and sponsors. Based in the picturesque Colorado Front Range, Rachel finds balance with her family, immersing herself in the boundless wonders of the great outdoors during her leisure time.
Chris Pendley
Director of Data & Digital Services
Messe Frankfurt Inc.
Chris Pendley is entering his 15th year in the international trade show industry, currently overseeing all digital and data operations at Messe Frankfurt North America. He leads the company’s digital strategy and implementation for both domestic and international events, with a strong focus on leveraging AI technologies, data-driven insights, and new digital tools to enhance exhibitor and attendee experiences. In addition to his role at Messe Frankfurt, Chris serves on the IAEE Technologies Committee and on the Board of Directors for the Southeast Chapter, where he is Chairman of University Relations.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish, Chinese, or English.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en español, chino o inglés.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese, Spanish, or English.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en chino, español o inglés.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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