Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs

Recorded On: 04/16/2025

The technological revolution is underway, with Artificial Intelligence making significant strides globally. Unlock secrets to boosting your EXPO’s financial success with our session, “Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs.” Discover innovative ideas to enhance sponsorship revenue, practical methods to cut costs without sacrificing quality, and gain access to a powerful cheat sheet packed with actionable tips you can implement immediately and over the long term. Elevate your event’s profitability and efficiency—don’t miss this opportunity to take your EXPO and sponsorship program to new heights and increase financial performance!

After participating in this session, you will be able to:

Identify key strategies to enhance sponsorship revenue and boost the overall financial performance of an EXPO.
Implement effective cost-reduction techniques that maintain or improve the quality of the show experience.
Gain applicable tools to use for immediate and long-term improvement such as a practical cheat sheet of actionable tips and a cost/opportunity template to help audit sponsorship programs.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Rich Vallaster, CEM, DES

Senior Director of Industry Strategy

Momentive Software (formerly Personify)

Rich Vallaster, CEM, QAS, AAiP, is the Senior Director of Industry Strategy at Momentive Software (formerly Personify). With decades of experience in the events and association industry, Rich has partnered with leading associations, AMCs, trade shows, and events. He has held key leadership positions, including serving as Chair of the CEIR Research Council and as a board member of the International Association of Exhibitions & Events (IAEE). An active member of both IAEE and the American Society of Association Executives (ASAE), Rich is recognized as a forward-thinking leader shaping the industry's future. His expertise has been featured in major publications, including The New York Times, Associations Now, Trade Show Executive, Skift Meetings, and Convene.

Rich regularly presents at high-profile events such as ASAE Annual, Expo! Expo!, AMCI, PCMA, and various state SAE conferences. Additionally, he instructs in the IAEE Certified in Exhibition Management (CEM) program and is on the CEM Commission.

Michelle Mobley

Manager, Exhibits and Sponsorship

American Society of Landscape Architects

Michelle is a seasoned professional with more than 25 years of experience in the business event industry, specializing in conference marketing, experiential design, sponsorship and exhibit revenue growth, and sponsorship activation. Michelle has successfully guided numerous organizations in optimizing their event budgets while maximizing revenue streams. Her strategic insights and practical approaches have earned her a reputation as a valuable resource for clients seeking to increase revenue, partnerships, conference attendance, and industry presence.