Bringing Your Events Together: Attendee Engagement Opportunities for Hybrid & Virtual Events

Includes a Live Event on 03/18/2021 at 12:00 PM (CDT)

To be successful, hybrid and virtual events must engage all participants with each other, whether that be onsite with online attendees, or exhibitors with online attendees. Creating this dynamic is one of today's biggest challenges for event organizers and meeting planners. It doesn't have to be! This session will explore today's best hybrid and virtual engagement opportunities -- and show you how to turn these into events that deliver a high-value experience for everyone involved.

After participating in this session, you will be able to:

  • Walk away with a better understanding of the most popular meeting, exhibition and event formats for hybrid and virtual events;
  • Learn the questions to ask yourself while building engagement opportunities for your attendees;
  • Gain creative attendee engagement ideas to implement at your own events and gain knowledge of the tools you can use to deliver these opportunities.


Shakira Brown


SMB Strategic Media LLC

Shakira M. Brown is an award-winning Professional Branding & Business Communication Speaker and former network television broadcast journalist. She is the CEO of SMB Strategic Media LLC (, a firm that helps businesses get to the heart of why the customers/clients buy their goods and service helping them clarify their message via strategic brand messaging. Her clients have included medium to large medical practices, professional services firms, insurance brokers, national associations, professional organizers, consumer brands, celebrities, personalities and Fortune 500 companies. Shakira is also the lead marketing consultant for America’s Small Business Development Center at The College of New Jersey. She has won over 13 industry awards in various disciplines for her work. Shakira frequently shares her expertise at national conferences and corporate workshops as well as with the media such as American Express Open, Crain’s Chicago, PR Week, Brand Week, Smart Money and she is also a contributing writer for Black



IAEE Webinar - 03.18.21
03/18/2021 at 12:00 PM (CDT)   |  60 minutes
03/18/2021 at 12:00 PM (CDT)   |  60 minutes Bring Your Events Together: Attendee Engagement Opportunities for Hybrid and Virtual Events